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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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EMARKETER

Reimagining Retail: The rise of commerce media and who should be introducing media networks

Audio by Sara Lebow, Sarah Marzano, Maria Elm  |  Jul 16, 2024
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Reimagining Retail: The rise of commerce media and who should be introducing media networks
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eMarketer Podcast
Retail Categories
Retail Marketing
United States

On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

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