Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
PFM tools are poised to evolve into personal digital assistants
Open banking and AI will drive PFM tool transformation
Tech advancements applied to PFM tools will address consumers’ key banking pain points
What benefits and challenges will banks encounter in enhancing PFM tools?
Sources
Media Gallery
About This Report
To truly change consumers’ financial behaviors for the better, personal finance management tools must take human nature into account and lean on AI to become predictive, proactive, and prescriptive. We look at why banks will also benefit.
PFM tools are poised to evolve into personal digital assistants
Open banking and AI will drive PFM tool transformation
Tech advancements applied to PFM tools will address consumers’ key banking pain points
What benefits and challenges will banks encounter in enhancing PFM tools?
Sources
Media Gallery
Personal finance management (PFM) tools will be transformed by AI functions that access all the financial data unlocked by open banking. To make a real difference in consumers’ lives—and in their engagement with banks—the next generation of PFM tools will need to acknowledge and work around human weaknesses.
Key Question: How must banks evolve PFM tools to reap the benefits of higher customer satisfaction and retention and more opportunities to cross- and upsell financial services?
Key Stat: Just 16% of US adults use budgeting and savings tools despite their ubiquity in digital banking apps, per a Capital One survey. To become a must-have function that strengthens banking relationships, PFM tools must evolve into intelligent assistants.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
5charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
PFM tools are poised to evolve into personal digital assistants
Open banking and AI will drive PFM tool transformation
Tech advancements applied to PFM tools will address consumers’ key banking pain points
What benefits and challenges will banks encounter in enhancing PFM tools?
Average Increase in Their Investment in Next Generation Technologies Over the Next 2 Years According to Financial Services C-Level and Senior Executives Worldwide, Nov 2023
Average Increase in Their Investment in Next Generation Technologies Over the Next 2 Years According to Financial Services C-Level and Senior Executives Worldwide, Nov 2023
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry