Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our second annual Path to Purchase survey looks at how consumers discover, research, and ultimately purchase new brands and products. This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores.
This deck will:
Provide analysis of the key platforms that drive brand and product awareness.
Break down the various research tools that consumers use in the mid-funnel consideration phase.
Include insights into why and how consumers purchase newly discovered brands and products.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry