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Millennials are healthy—but not necessarily happy.
Where are millennials going for health advice?
Which digital health tools are a must for millennials?
What does all this mean for healthcare marketers?
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About This Report
Digital-savvy millennials are demanding a digital-first approach to accessing health and wellness information, as well as healthcare services. They’re trusting family, friends, and social media for medical advice, almost more than doctors.
Millennials are healthy—but not necessarily happy.
Where are millennials going for health advice?
Which digital health tools are a must for millennials?
What does all this mean for healthcare marketers?
Sources
Media Gallery
Report Snapshot
Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, tailored relationships with this cohort—and to put digital tools at the center of those efforts.
Key Question: How are millennials accessing healthcare now, and how will that affect marketers?
KEY STAT: A majority of millennials turn to digital spaces for health information and advice. They’re very engaged in their health and wellness, using wearables and mobile health apps for fitness and monitoring purposes.
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Table of Contents
Report Snapshot
Millennials are healthy—but not necessarily happy.
Where are millennials going for health advice?
Which digital health tools are a must for millennials?
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry