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LinkedIn now looks more like a typical social network
Brands are more interested in LinkedIn
Influencer marketing has come to LinkedIn
Takeaways for B2C marketers
EMARKETER Interviews
Sources
Media Gallery
About This Report
LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn’s appeal among both B2B and B2C marketers is growing.
LinkedIn now looks more like a typical social network
Brands are more interested in LinkedIn
Influencer marketing has come to LinkedIn
Takeaways for B2C marketers
EMARKETER Interviews
Sources
Media Gallery
LinkedIn is gaining momentum as users flock to it for news, conversation, and insights related to their fields. The company is rolling out new ad formats that are attracting attention, while creators find sponsored content opportunities on the platform. Both B2B and B2C marketers are taking notice.
Key Question: Why is LinkedIn seeing an uptick in users and increased interest from B2C advertisers?
Key Stat: 70% of marketers thought LinkedIn provided a positive ROI for their company, per an August 2023 Hootsuite survey.
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Table of Contents
Executive Summary
LinkedIn is having a moment
LinkedIn now looks more like a typical social network
Group Vice President, Social and Partner Marketing Solutions
Interviewed February 13, 2024
Brendan Gahan
Creator Authority
Co-Founder and CEO
Interviewed February 12, 2024
Cristina Lawrence
Razorfish
Executive Vice President, Marketing Strategy—Consumer and Content Experience and Razorfish North America Social Discipline Lead
Interviewed February 13, 2024
Joe Schlesinger
Gupta Media
Group Account Director
Interviewed February 15, 2024
Jordan Schultz
Known
Vice President, Head of Social and Digital Creative
Interviewed February 12, 2024
Neil Waller
Whalar
Co-Founder
Interviewed February 23, 2024
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
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