Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The insight:Personalization pays in advertising, and marketing emails tailored to a consumer’s specific buying journey generally outperform those based solely on behaviors or customer characteristics, according to our Industry KPI data provided by MoEngage.
Behavior-based personalization targets shoppers by their purchases or browsing history, and attribute-based personalization focuses on traits such as age or gender. Journey-based personalization, on the other hand, delivers content to prompt action at various decision-making stages from awareness to purchase.