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Learn More →How Can B2B Content Marketers Successfully Integrate GenAI?
6 Opportunities to Overcome the Challenges
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Table of Contents
- Executive Summary
- GenAI is fundamentally altering content creation
- How can B2B marketers respond?
- Three takeaways for B2B marketers who act now
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts in This Report
What Are the Top Challenges Faced by B2B Content Marketers Worldwide? (% of B2B content marketers worldwide, July 2023)How Do B2B Content Marketers Worldwide Use GenAI Tools? (% of B2B content marketers worldwide, July 2023)
Integration Tops the List of Data Strategy Challenges (% of US advertising professionals implementing a data standards strategy, Aug 2023)At Least 61% of B2B Organizations Lack GenAI Guidelines According to B2B Marketers (% of B2B marketers using genAI worldwide, July 2023)
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