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Gen Z’s path to purchase is far more complex compared with older generations. Contrary to popular belief, Gen Z shoppers are still heavily influenced by in-person shopping and word-of-mouth recommendations from family and friends. But these traditional shopping practices exist alongside digital activities at every step of the way.
This deck will:
Provide analysis of the key platforms and channels driving Gen Z’s brand and product awareness.
Gauge the impact of social media platforms and activities on Gen Z’s shopping journey.
Examine how traditional shopping behavior compares with the growing influence of digital.
Here’s what’s in the full report
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