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EMARKETER

Consumers want personalized loyalty programs

Article by Arielle Feger  |  Jun 4, 2024
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Consumers want personalized loyalty programs
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Topics
Personalization
Promotions
United States
Aspects of a Personalized Shopping Experience That US Adults Value, March 2024 (% of respondents)
E-Mail ChartDownload

Key stat: 61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.

Beyond the chart:

  • Consumer data is key to creating a more personalized experience for consumers.
  • Gen Z consumers are the most comfortable giving brands their personal data for an improved experience, while baby boomers are the least comfortable, according to a September 2023 survey from Vanson Bourne.
  • AI tools can help brands analyze and apply consumer insights. Nearly three-quarters (72%) of US digital retailers believe that AI-driven personalization and generative AI will affect their business the most in 2024, per a December 2023 survey from Bolt.

Use this chart:

  • Evaluate personalization tactics.
  • Identify how to boost consumer engagement.

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