InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Digital dominates advertising, but traditional channels are still relevant for some sectors

Article |
 Nov 13, 2024

More than 100 million people will watch live sports via digital this year

Article |
 Nov 12, 2024

Discover in-store, buy online: How high-income consumers shop

Article |
 Nov 12, 2024

Optimism meets distrust: 5 charts on consumer perceptions of AI

Article |
 Nov 12, 2024

GenAI for ad targeting use case: Finding the right audience

Article |
 Nov 12, 2024

5 charts on what marketers want from retail media partners

Article |
 Nov 12, 2024

Western Union launches new media network

Article |
 Nov 12, 2024

Digital travel ad spend slows after several years of rapid growth

Article |
 Nov 8, 2024

The future of commerce media: United, Lyft, and the push for in-transit ads

Article |
 Nov 8, 2024

Pinterest reports revenue and user gains, but holiday forecast is lackluster

Article |
 Nov 8, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

Chatbots are marketers’ most popular use case for AI

Article by Jennifer King  |  Nov 5, 2024
Download
Chatbots are marketers’ most popular use case for AI
Share
Topics
Artificial Intelligence (AI)
Customer Experience
Worldwide
Use Cases for AI Marketers Worldwide Find Most Impactful in the Delivery of Digital Experiences (DX), Sep 2024 (% of respondents)
E-Mail ChartDownload

Key stat: 38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.

Beyond the chart:

  • 82% of marketing executives worldwide are either already using or planning to implement AI-powered chatbots for customer interactions within the next 6 to 12 months, according to a July 2024 SAS survey conducted by Coleman Parkes Research.
  • AI-powered chatbots are popular for customer service due to their high impact and relatively easy implementation, per EMARKETER analysis. However, while marketers view chatbots as valuable, 45% of US consumers see them unfavorably, according to a July 2024 CivicScience survey.

Use this chart: Marketers can use this chart to identify which AI use cases to prioritize and highlight how AI-powered chatbots are a key tool for enhancing the digital experience.

Related EMARKETER reports:

Note: Respondents were asked, "Which of the following use-cases for AI would you find most impactful for your organization in the delivery of digital experiences?"

Methodology: Data is from the October 2024 Advanis and Sitecore report "DX Vision 24." 625 marketers worldwide were surveyed during July-September 2024. Respondents were located in Australia, the UK, and the US, and currently work in-house for companies with at least 100 employees.