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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Auto is also in recovery mode.
Sources
Media Gallery
About This Report
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Auto is also in recovery mode.
Sources
Media Gallery
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and consumer packaged goods (CPG) lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Key Question:What trends are influencing digital ad spend in key industries?
KEY STAT: Retailers are the top digital spenders in Canada’s ad market, accounting for a 21.5% share.
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Table of Contents
Executive Summary
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry