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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.
Social media is key to B2B marketing success. By understanding the impact of influencer marketing; integrating new AI-driven strategies; and recognizing that B2B buyers are people too, B2B marketers can enhance brand awareness and engagement, optimize campaigns, and foster meaningful connections with target audiences throughout the customer life cycle.
Key Question: How can B2B marketers adapt their social media strategies for better engagement and marketing performance?
Key Stat: Among US B2B marketers, 49% said social media marketing contributes the most to their marketing programs’ success.
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