My days tend to be quite varied (which I like) one day I’ll be planning and putting together email, ppc or social marketing strategies or looking at how we can optimise our user journeys, another day might be more data focussed, building reports and dashboards and using them to understand our users better and justify marketing decisions. Sometimes I might be researching our competitors and thinking of ways to improve our proposition, overall, it’s a role that requires lots of different skills.

What I really like is our approach to work, which is very much test and learn. Everything we do is ultimately to learn more about our subscribers so we can provide them with the best possible experience. We have a small team, each are experts in their individual areas which is great as you can learn so much from one another. Similarly, as we work across brands it’s great that we can share learnings.