SUV coupes are daft in theory but the Audi Q8 is annoyingly good in practice: We try to find out why buyers want 'sporty' 4x4s
The rise of the SUV coupe has been one of motoring's daftest trends, argues Simon Lambert, taking a big, heavy car and trying to make it sporty. So why do well-heeled buyers want these expensive beasts?
To find out why luxury car buyers can't get enough of streamlined SUVs, he borrowed an outgoing version of the Audi Q8 - an updated version will be in showrooms soon - and took it on a 2,000 mile test drive.
Big gun: The Audi Q8 is a streamlined version of its big Q7 SUV - an updated version is on its way to showrooms soon, but we put the outgoing version to the test
What the wealthy want: From posh saloons to SUVs
Back in the day, car buying was easy for the successful high-flier, you bought a big, posh saloon car and if you wanted something fast, you picked up a sports car for fun at the weekend too.
But then the lines started getting blurred, car makers realised there was a healthy market for upselling models if you combined the two elements and created a very fast saloon.
The country that arguably led the way on this was Germany, where bahn-storming, big-engined, four-door BMWs, Mercedes and Audi battled for bragging rights.
As the 1980s became the 1990s, designers and engineers came up with another bright idea, what if you took that recipe and shoehorned the big, powerful engine into an estate car instead? Thus the fast estate emerged as the coolest family car you could own.
Nowadays, there's a different object of desire for deep-pocketed car buyers, the coupe SUV, and when I look at them I can't help but ask: 'where did things go wrong?'
Accomplished the Audi Q8 may be, but taking a hefty Audi Q7 SUV, and adding streamlining in an attempt to make it look and feel sporty does seem somewhat misguided.
However much you dress things up, there's no escaping that this is a very large two tonne-plus car. Swift and impressive as a Q8 is, common sense says if you want a sporty car then smaller and lighter would be better.
The era when things went awry in rich people car land was the early 2000s, when saloons and estates became old hat and you now needed to be seen in an SUV.
At the pinnacle of premium manufacturers' ranges appeared large, heavy SUVs, which needed more powerful engines to keep pace with their forerunners and chugged through substantially more fuel.
At this point, you might think the car industry needed to calm down and spend some time thinking about what it had done.
Mass luxury car makers had other ideas though and in a 'hold my beer' moment decided instead to come up with surely the daftest motoring idea ever, the SUV coupe.
BMW has a lot to answer for here, with its X6 leading the charge. Mercedes swiftly followed with coupe versions of its SUVs, and Audi and Porsche got in on the act too.
The trend is now so embedded in the motoring world that your SUV coupe could be either a Lamborghini Urus or a Renault Arkana (we've tested both and in the unlikely event that you have the choice between those two, Cars & motoring recommends picking the Lamborghini).
The coupe SUV is an obviously foolish concept. It takes a large practical car and makes it much less practical, sloping off the top of the boot space and often reducing headroom.
At the upper end, these models also inevitably involve effort to make the car fast and sporty, something to which smaller, lower, lighter cars are much better suited.
The Top Trumps-loving inner child in us may love SUVs with sub-six second 0 to 60mph times that match the supercars of our youth, but at a moment in time when we are meant to be thinking about the environment is that what we really need?
At the risk of hammering the point home too hard, if you wanted to build a sleek, quick, good handling car, you wouldn't start with an SUV.
It's with that admittedly prejudiced mindset that I approached the Audi Q8 I spent ten days with for a family drive to the Alps and back.
This book was to be firmly judged by its cover: the big Audi was obviously going to be comfortable, luxurious, spacious and a very nice place to sit and cross France, but it was foolish.
So, did that 2,000 mile round trip with an S Line 50 TDI version of the Q8 change my mind?
As much as I hate to admit this, it sort of did. This is the problem with modern day cars so accomplished that what is bad in theory can turn out to be good in practice.
The Q8 is more practical than some SUV coupe rivals
Firstly, I think you can make a reasonable case that an Audi Q8 is not quite as daft as a BMW X6, or Mercedes GLE (or even some of Audi's other coupe SUVs).
With the Q8, Audi has sensibly tempered the reshaping of the car, opting for a broader curve than the full-on coupe attempts that BMW and Mercedes have done on their rivals.
The Q8 is more rounded-off SUV and is a fairly handsome car. It's huge and wide but manages to pull off the trick of not looking as big as it is when out on the road, it's only when you properly look that you realise how humungous it is.
The gently curved, rounding-off of the roofline means that you are losing a smaller amount of boot space and not eating into rear headroom in the same way that rivals do.
Audi's luxury cockpit is a nice place to spend a long journey, meanwhile, even with the rear seats slid forwards there's tons of room in the back of the Q8 and the 40 / 20/ 40 seat split is handy for long items
In fact, there's absolutely bags of room in both the luggage compartment and the rear seats of a Q8.
The Q8's hatchback boot loads easily and has a 605 litre capacity, a step down on the Q7's 770 litres, but it easily swallowed our family of four's luggage and mountain gear. As you rarely pack a SUV or estate boot to the roof, it doesn't really feel compromised.
With the middle of the rear bench down, skis, snowboards, surfboards, golf clubs, or any other lengthy items you need to transport easily slide through – and Audi deserves praise for making the practical 40 / 20 / 40 split its default rather than the 60 / 40 rear benches many rivals annoyingly persevere with.
The rear bench slides to trade off some extra boot space with rear leg room, but even if you opt for more of the former there will still be plenty of the latter.
The generous legroom in the back combines with wide, comfortable main seats at each side to mean that rear passengers are travelling in luxury.
My two girls looked like they were in club class back there on the big reclining seats and had no complaints about the 12-hour straight journey we did in a day on the way to the French Alps.
The middle seat in the rear won't be most passengers' first choice but is sizeable enough to make the Q8 a genuine five-seater.
Upfront the Q8 has the kind of luxurious, well laid out cabin that's given high-end Audis such a good reputation for interiors these days.
Our car's stylish piano black wraparound dashboard and soft leather seats combined with the clean lines and switchgear to give a real sense of quality. Large central armrest storage and deep doorbins made it a practical space too.
A double touch screen sits in the middle of the Q8's dashboard, helpfully splitting climate and other controls and maps to make it easier to use on the move. A simple and well laid out digital display behind the big leather steering wheel, puts the information you need in your eye line.
The Q8's offers a huge boot that even with four suitcases and a board bag in has plenty of room left to fill
While the sloping roofline eats into the luggage space slightly that is not to the degree of rivals where practicality is more compromised - pack it to the top and it will swallow a huge amount
The Q8 on the road
The Audi Q8 easily passes the big and luxurious test – as you'd quite rightly expect a £72,000 car to – but what's it like on the road?
The S Line 50 TDI Quattro Tiptronic version that I had to review had a 3.0 litre turbocharged diesel engine putting out 286 horsepower. That's enough to propel the Q8 from 0 to 62mph in 6.1 seconds and on to a top speed of 150mph.
Diesel engines may not be flavour of the month nowadays, but they are arguably a far more sensible option for a big heavy family SUV, in terms of power delivery, fuel efficiency and trying to be a little kinder to the environment.
The diesel engine packs lots of torque and the Q8 has plenty of punch when you put your foot down, for example, overtaking or pulling onto motorways.
For all its sporting aspirations there's no getting away from the fact that at a notch under 2.2 tonnes the Q8 is a hefty beast. This means that it won't be competing with a real sports car – or even a sports saloon – in the bends.
But the Q8 can hustle when it needs to and was good fun to drive up and down mountain roads, bounding along effortlessly and powering out of the bends.
Where it excels is as a long-distance cruiser, knocking off motorway miles with ease as you sit back in the cockpit. Crossing France on empty autoroutes was like driving your living room at high speed.
In fact, whatever the road surface thrown at it, the Q8's ride is exceptional – supple enough to soak up the bumps but firm enough to be fun to drive.
Fuel economy is obviously not the Q8's strong point but with a diesel engine the SUV effect is mitigated somewhat. We averaged 29.3mpg over 1,316 miles in total, but most were done fully loaded at French motorway speeds. On the shorter and slower two-hour run back from Dover, the Q8 notched up 36.6mpg over 108 miles.
The Audi Q8 we had on test came with the 3 litre diesel engine that is better suited to a heavy SUV than a petrol equivalent
The Q8 has unmistakeable Audi family looks and while it's a big car it's not bad looking
The Cars & motoring verdict
If you've got deep pockets and want to buy a big luxurious expensive SUV, there's a lot of choice out there. So, does the Audi Q8 do enough to stand out from the crowd?
A new version of the Q8 is on its way to showrooms but doesn't look as if it will be radically different. The outgoing version that we tested can still be picked up and there is probably some room for negotiation on its price.
I'd argue it's a better and more practical choice than many of its SUV coupe peers, particularly those with the most aggressively sloping rooflines, such as the BMW X6 and Mercedes GLE.
Other options buyers will consider could be the Porsche Cayenne coupe and Range Rover Sport, which similar to the Q8 ease off on the coupe styling slightly.
Those that opt for the Q8 will get an exceptionally talented car, with loads of space, a fantastic cabin and a feel of luxury to it.
But if they really want to go down the route of space and sportiness, perhaps prospective buyers should consider an Audi S6 estate instead: it's faster, has better fuel economy and as its smaller, lighter and closer to the ground it's better set up for sporty handling.
Of course, buyers probably won't choose the estate – they want an SUV, but it's at least worth trying to convince people otherwise.
CARS & MOTORING: ON TEST
- Hyundai Inster review: Is it the affordable EV we've been waiting for?
- The most controversial new car of 2024: We drive the Ford Capri EV
- Has Vauxhall's grand plans for its new Grandland SUV paid dividends?
- Aston Martin Vanquish: Britain's new brute of a sports car tested
- Renault 5 EV: Can it recreate the character and charm of the original?
- Polestar 4 EV: The first car sold in Britain WITHOUT a rear window
- We take to the wheel of Ferrari's stunning new £336k 12Cilindri GT car
- China's new sub-£16k EV: Leapmotor T03 arrives in UK with low price
- Peugeot E-5008: Is the £49k SUV the choice for eco-conscious families?
- Ducati's new £30,000 Panigale V4 S costs the same as a small Mercedes
- Is the new £22k MG ZS hybrid family-friendly SUV a genuine bargain?
- This £100k Volvo has driven me to distraction: EX90 SUV driven
- VW Touareg is a luxury SUV for a lower price - why is it so unpopular?
- We test the new MG HS - Britain's favourite budget-friendly family SUV
- We test drive the £15,000 Dacia Spring - the UK's CHEAPEST new EV
- Suitable for UK climates: You can enjoy Mercedes CLE Cabrio year round
- Kia's affordable Picanto offers a fun and nippy drive in the big city
- MG Cyberster review - convertible EV costs £60k and is fun to drive
- 'Euros' winning Renault Scenic E-Tech gets Ray Massey's vote
- Ford Explorer: Is the £40k electric SUV a good buy for UK drivers?
- Polestar 3: Does the Tesla Model Y now have a real fight on its hands?
- Lotus Eletre is an EV Lamborghini Urus rival: The hyper-SUV tested
- Dacia's new Duster is here - has it lost its value-for-money appeal?
- Alfa Romeo Tonale review: Can this SUV bring some sporting thrill?
- In a world of SUVs, can the VW Passat re-energise the estate market?
- Ineos Quartermaster review: The new premium pick-up truck in town
- Peugeot e-3008 is attractive, sprightly and has a 326-mile range
- New £165k Aston Martin Vantage tested - is it better than a Ferrari?
- Can BMW harness the magic of the original Mini in an EV made in China?
- Is this the ultimate open-top super tourer? Aston Martin DB12 Volante
- New Fiat 600e EV family car is here, but should wait for the hybrid?
- VW Tiguan review: Brand's best-selling SUV is back - but is it better?
- Should you consider the Mini Countryman EV instead of the petrol?
- Another BMW goes electric - we test the new iX2 vs its petrol X2 rival
- The 2024 Range Rover Evoque plug-in hybrid is a home-grown winner
- Britain's favourite car DRIVEN - we review the best-selling Ford Puma
- BMW's i5 EV offers supercar performance in an exec saloon package
- We drive the £76,000 Kia EV9 - Korea's all-electric Range Rover rival
- Has the BMW M3 Touring been worth the three-decade wait? Our review
- Has Britain's most popular small car just got much better? New Corsa
- Volvo EX30 review: Sweden's new 'green' pocket rocket SUV rival Tesla
- Is Renault's new Austral E-Tech SUV the complete package? We drive it
- The Audi Q8 is annoyingly good for a 'sporty' coupe-style SUV
- Ferrari Roma Spider costs £210k - here's what you get for your money
- China's all-electric BYD Dolphin lands ashore - we test it on UK roads
- Our epic road test through Demark and Sweden in the new Polestar 2
- New Abarth 500e convertible is a rare treat - it's electric and sporty
- Honda's new CR-V is bigger than its predecessor - but is it better?
- We beat the new Bond to test his new car: Aston Martin DB12 review
- Behind the wheel of Rolls-Royce's Spectre: We test the new EV Roller
- Skoda's crowning glory: Superb L&K 4x4 Estate with extras driven
- Maserati Grecale test - the SUV with 50% of sales projected for women
- Dacia's budget family car with seven seats! The £18,000 Jogger tested
- This Q8 is just great: We take Audi's new Sportback e-tron for a spin
- Enter the Dragon! BYD Atto EV is the Chinese company's first UK model
- Ferrari's first four-door family car: New £313,000 Purosangue driven
- Thrills without frills: £31,000 MG5 is one of the cheapest family EVs
- Renault's Arkana ticks all the boxes for what car-buying Britons want
- Can Peugeot's chic 408 hybrid crossover be a hit in the UK? We test it
- We drive the Civic Type R - the rebellious bad boy in Honda's line-up
- Rolls Royce Spectre: What's it lke to drive the first ELECTRIC Roller?
- Ineos Grenadier driven: Sir Jim Ratcliffe's £69,000 Defender
- Can you really live with a tiny Citroen Ami? Seven tasks in seven days
- Don't supersize me! Is the 'smaller' Volvo XC60 all the SUV you need?
- We pamper some passengers in the new £211k Bentley Bentayga
- New kind of Buzz! VW's electric MPV still feels like a hippy campervan
Most watched Money videos
- Tesla UK unveils look of sleek CyberCab in London's Westfield
- Jaguar targets new customers by ditching logo and going electric
- How Trump changes things for investors and ways to back AI
- Inside the Polestar 4, the UK's first car without a rear window
- French family car Renault launch new electric era Renault 4 E-Tech
- Actor Theo James appears in advert for the Range Rover Sport
- Rare 1992 Ford Escort RS Cosworth sets new world record auction price
- Hyundai Inster: Is it the cheap EV we've been waiting for?
- Ford Capri EV driven: We test 2024's most controversial car
- Couple turns Disney World cabin into perfect tiny home
- Check out the new £1million Brabus Big Boy 1200 motorhome
- Custom Land Rover Defender built for Guy Ritchie goes on sale
- Are interest rate cuts about to stall and what does that...
- JEFF PRESTRIDGE: If World War Three really does break...
- Bosses demand urgent business rates shake-up
- Nationwide bags £2bn on Virgin Money deal
- TONY HETHERINGTON: The truth comes out about Tui's...
- HAMISH MCRAE: Roaring Twenties may fizzle out for investors
- Car finance scandal plunging Close Brothers into turmoil
- City grandee Victor Blank gave Rachel Reeves £175k donations
- Cannon and Ball started as singers but switched to comedy...
- Sara Weller is Britain's bravest businesswoman
- Ease the pain of 'farmer harmer' Starmer's brutal...
- EDINBURGH INVESTMENT TRUST Impressive returns and a...
- Asda hires former boss to revive its fortunes
- MIDAS SHARE TIPS: Fintel, the investor who really knows...
- MIDAS SHARE TIPS UPDATE: Shares in our tip BP Marsh have...
- Women retire on £695 less a month than men
- Killing Kittens founder seeks £500k for growth
- Treasury cuts stake in NatWest to less than 11%