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Strategy

Learn the latest on marketing, sales, hiring and growth strategies that you can apply to your business today.

Latest: Advice, Tips and Resources

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Article
Gamifying Your Workforce: How to Make Employee Engagement Fun
By Nicole Fallon | November 21, 2024

Gamification is a newly popular tactic to promote employee loyalty and engagement by making work processes fun and rewarding.

Article
Strategy, Supply and Demand, Marketing: HR Functions are Expanding
By Max Freedman | November 08, 2024

HR functions now comprise longtime HR roles and newer duties. Here's what you should know, whether you're outsourcing HR or hiring in-house.

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What Is Corporate Social Responsibility?
By Nadia Reckmann | October 25, 2024

Corporate social responsibility is imperative for businesses that want to appeal to modern consumers. Learn what it is and how to maintain it.

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What Is a Vision Statement?
By Sean Peek | October 25, 2024

Vision statements can be challenging. Learn what a vision statement is, how it differs from a mission statement, and how to write a successful one.

office meeting
Article
When Founders Die, Businesses Suffer
By Adam Uzialko | October 03, 2024

A founding entrepreneur's death can devastate a business. Learn why founders matter and how to ensure your family is cared for if the unthinkable happens.

Article
What is a SWOT Analysis? (And When To Use It)
By Skye Schooley | October 03, 2024

Learn how to use a SWOT (strengths, weaknesses, opportunities, threats) analysis to make smarter business decisions.

Article
What Is a BCG Matrix?
By Sammi Caramela | September 12, 2024

Learn how to analyze the current and future competitive landscape of your company with a BCG matrix.

Article
Social Responsibility: Why PayPal Pays It Forward (and You Should Too)
By Jeanette Mulvey | September 11, 2024

PayPal is an excellent model of corporate social responsibility and charitable giving. Get tips on socially responsible acts and why they're important.

Article
10 Local Legislative Issues Small Businesses Should Be Watching
By Adam Uzialko | September 09, 2024

Entrepreneurs must be aware of state and local regulations that affect their businesses. Learn about recent legislation that may affect your organization.

Article
Blue Ocean Strategy: Creating Your Own Market
By Max Freedman | September 05, 2024

The blue ocean strategy encourages tweaking your products to push them into their own market with low prices and no competition. Learn its pros and cons.

Article
What Is a Pareto Analysis?
By Sean Peek | June 28, 2024

The Pareto analysis, also known as the 80/20 rule, is useful when many decisions need to be made. Learn how to conduct one for your business.

Businesswoman reading
Article
Techniques and Tools to Help You Make Business Decisions
By Siri Hedreen | May 07, 2024

To make the best decisions for your business, use some of these techniques and tools that bring more data and less bias to the process.

Article
What Is Market Intelligence?
By Jamie Johnson | May 07, 2024

This guide explains the concept of market intelligence and offers tips on how to use it for your small business.

Article
What Is a Decision Tree?
By Sammi Caramela | May 07, 2024

Decision trees are flowchart graphs or diagrams that explore all potential decisions and their possible outcomes. Learn how to make and use one.

Article
What Is a PEST Analysis?
By Mark Fairlie | May 01, 2024

Use a PEST analysis to see the bigger picture when making decisions for your business.

Article
Most Consumers Want Sustainable Products and Packaging
By Andrew Martins | March 28, 2024

Consumers are getting wiser about the products they use, the accompanying packaging and the overall impact on the environment.

Article
Language Translation: What Global Companies Should Know
By Max Freedman | March 15, 2024

Language translation can be key for businesses. This guide covers what you need to know.

Article
Creativity Is Not Innovation (But You Need Both)
By Sean Peek | January 30, 2024

Creativity may lead to innovation, but they’re not the same thing. This guide describes the difference between the two and the importance of each to a small business.

Article
How to Reduce Your Business Tax Liability
By Katharine Paljug | January 24, 2024

Paying taxes is never fun, but there are steps you can take to reduce your business' tax liability. See our tips and answers to common tax questions.

Article
What Is a Noncompete Agreement?
By Kaylyn McKenna | January 17, 2024

Learn how to use a noncompete agreement to protect your business. Without one, your trade secrets and your best employees may end up with competitors.

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17 International Business Customs That Could Make or Break a Deal
By Adam Uzialko | January 16, 2024

Understanding international business etiquette and customs is key to global success. Learn 17 international business customs to stay respectful.

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What Is a Decision Matrix? Definition and Examples
By Sean Peek | January 13, 2024

This guide explains decision matrices, how they work and how you can apply them to running your business.

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Rebuilding Your Business After a Natural Disaster
By Adam Uzialko | January 12, 2024

Here’s what you should do before and after disaster strikes to ensure minimal impact on your business.

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Why Low Prices Can Scare Off Customers
By Tom Anziano | January 12, 2024

Cutting prices can keep customers away. Find out how pricing affects consumer behavior and tips on how to price your brand best.

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Article
How Most Millionaires Got Rich
By Stella Morrison | January 09, 2024

Millionaires don’t always receive their wealth from family. Some are self-made and earn their fortune through hard work and ingenuity.

Article
What Is Statistical Analysis?
By Jeremy Bender | December 20, 2023

Find out how you can use statistical analysis to organize your data and make better decisions for your business.

Article
How to Prepare for an ICE Raid on Your Workplace
By Max Freedman | December 20, 2023

ICE raids can be stressful, but you and your employees have certain rights while ICE is on your premises. Learn how to prepare for an ICE raid.

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What Is Gamification?
By Gem Siocon | December 01, 2023

Gamification uses gameplay to encourage user engagement. Learn how gamification works and how to find innovative ways to use the process in your business.

Article
10 Ways Human Resources Will Continue to Change
By Cailin Potami | November 20, 2023

Human resources departments must respond to social, economic and technological factors. Learn 10 ways human resources will pivot and change.

Article
What Is a Compressed Work Schedule and Should You Offer It?
By Stella Morrison | November 20, 2023

A compressed work schedule lets employees work a 40-hour week in fewer days than the usual five, possibly increasing productivity. Learn how it works.