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Latest industry knowledge
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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Business growth is No. 1
Read more about "Business growth is No. 1"Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
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How to become a client of choice
Read more about "How to become a client of choice"What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…
WFA videos & webinars
WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
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AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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WFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
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2024 sees growth in WFA membership
Read more about "2024 sees growth in WFA membership"New companies and organisations have signed up to join WFA in 2024.
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Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
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CMO, the Impossible Job? Lessons from the Better Marketing Podcast
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Profesionales de la industria de toda América Latina se reunirán en Buenos Aires para compartir y aprender sobre el futuro del marketing en la región.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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For global/regional market research and consumer insight specialists
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