We’ve got a new takeaway in the neighborhood, occupying a small space that was previously taken up by a pizza joint. Their opening was a bit of a saga — it seemed like they were waiting an age for permits to be approved — so it’s exciting to have them finally open.

I was also really intrigued: the owner is an award-winning chef who spends significant time supporting abused children. At the same time, their Instagram feed seemed to just be stock images of food, while there didn’t seem to be rhyme or reason to the enormous menu. Cheesesteaks sat alongside gumbo and salmon with mango salsa. I couldn’t begin to tell you what the through line was: everything seemed to have been chosen in the spirit of, “maybe they’ll buy this?”

I walked in on opening day to buy two burgers as a test order. It was chaos: the room was filled with black smoke, every surface in the kitchen was covered in ingredients that ran the gamut from spices to ready-made Belgian waffle mix, and laundry baskets full of fruit and vegetables sat on the floor. I counted seven people working in a space the size of a corner store.

Every meal seemed to be cooked one at a time. My burgers took 25 minutes to cook; they were largely ungarnished and incredibly expensive for what they were. One of them had a hair in it. The fries were pretty good but had been over-salted. The woman at the counter made sure to ask me to come back with feedback as they were just getting started.

My review so far might seem unkind, but I really want them to succeed. It would be lovely to have some decent food just down the street; while Philadelphia is rightly known for excellent restaurants, my part of the suburbs is not. So I was dismayed to read Instagram updates from the restaurant that apologized for long wait times, as well as a confusing update that I think was about not being open on Veteran’s Day and offsetting their menu options by a day as a result — though there’s no daily rotation to adjust, as far as I could tell.

Today’s update was that they’d hired more staff to make things go faster, and I’ve never seen a software analogy write itself so neatly and so clearly before. If you’ve ever been on a project that’s been falling behind, you’ll know that adding more people is a great way to fall further behind. Hiring more people when a team is struggling is often like trying to untangle a knot by adding more hands: without clear roles, it only gets messier.

I really want to tell them to focus on a small number of menu items, aimed at a specific community that they want to serve, and only grow once they’ve hit menu / eater fit. Clean out the kitchen, retain a smaller but well-trained staff, and design processes to get that food made repeatedly well in an acceptable time, and at a price that makes sense. Launching with a “this is for everyone!” mentality practically ensures that you’re releasing something for nobody at all.

It’s not my place, of course, although I probably will send them some gentle feedback about the hair in the burger at the very least. I genuinely hope they do succeed; I would like to eat there regularly. I’m cheering for them. But for now, from afar.