Zak Brown

Thanks to Davide Xu for the report

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Performance Coaches and Marginal Gains 📈🏆 Margin Gains (MG) within motorsport are no hidden secret, from an engineering and R&D side, each year massive strides are taken to greate the best car. Yet MG can be applied to a driver to enhance their performance in the car to be better than the other drivers on the grid. MG have been often seen as the pinacle advancements withing the industry through ground breaking research, yet in practice with drivers it can be quite the opposite. As a performance coach (PC) we can manipulate every day variables and circumstances to help ease the stressors a driver will experience to enhance their driving capabilities. By implementing a PC, a driver is already looking to add a MG to their performance, the big question is what can we do to be a bigger percentage difference for the driver than other coaches. This os achieved by maximising and manipulating the MG we can offer within our role to benefit the drivers we work with. These MG can come from the multidisciplinary approch that we offer with our role, from a physical prep side to cognitive function and recovery techniques. Ensuring that the sleep environment for the driver is correct to aid recovery, hydration strategies implemented correctly, even warm ups that are designed to stimulate the nervous system are arguably MG. By providing the driver with the optimal strategies and MG, we as PC can allow our drivers to thrive and excel. It is up to us and also the factors from the driver to decide how we manipulate variables to get the maximum advantage from these MG.

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Sustainability and motorsport sponsorship is an issue that I have covered in the past and is explored once again in this week’s edition of the Sustainable Motorsport Roundup. Sponsors and potential sponsors are more often asking teams and drivers about their sustainability initiatives before they commit and this week you will hear why. I also have a huge update on various developments in hydrogen-powered motorsport, some fascinating developments in ICE propulsion and what Porsche wants out of Formula E. #sustainablemotorsport #motorsportsponsorship https://lnkd.in/g4rhdP-z

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This is an iconic deal in the landscape of English cricket and possibly world cricket. GMR Group and Hampshire County Cricket Club and its assets, currently owned by Rod Bransgrove, have agreed to an aquistion! Rod has been such a huge contributor to the game in the UK. I personally think this deal will be the catalyst to opening the gates to further Indian investment into English cricket (not new news) which points towards a bigger holistic future of players being centrally contracted by franchises (not countries). There will be mixed views on this deal and the the future of state of world cricket. https://lnkd.in/gFKvGPsN

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Most people can notice good design these days (thank you, Apple)... but only a few venture deeper. At UNIT 1 it's our duty to shed light on the beautiful thing that is good design. To help us achieve this we've created UNIT 1 Lane... a Youtube Series where we discover the best EVs out there and really dive into what makes them so special. It's like a Youtube e-bike review, but on serious, design-infused steroids. We are launching in 2025 and teasing a few episodes ahead of launch. This one, however, is extra special: I've ridden my Cowboy every single day for 2 years and I firmly believe Tanguy Goretti Adrien Roose and their team have built something remarkable. You can tell when designers & engineers obsess over something... this is clearly the case: a vehicle only achieveable through obsession and the courage to break some long standing rules in the bike world. I guess this is our way of saying: we noticed. Enjoy the episode!

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Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much more! #motorsportsponsorship https://lnkd.in/eZcqpkKn

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🏟️ Is Multi-Club Ownership in Football Sustainable? 🤔 777 Partners' ambitious venture into multi-club football ownership, with Everton FC as their latest target, has sparked significant debate. While the strategy aims to leverage top-tier clubs to bolster the entire portfolio, the approach has faced numerous challenges, including financial scrutiny and legal battles. The allure of turning struggling clubs into profitable assets is undeniable. However, with the recent issues surrounding 777's acquisition of Everton and the financial instability revealed in their broader operations, it's essential to question the viability of such investments 📉 As clubs and investors alike navigate this complex landscape, one must consider: Is the multi-club ownership model sustainable in the long run? Can it deliver on its promises without compromising the stability of the individual clubs and the broader financial ecosystem? How do you see the future of multi-club ownership in football? Can it be a win-win, or is it a high-stakes gamble with too much risk? Share your insights below! 👇⚽️ #FootballBusiness #MultiClubOwnership 🔗 Read the full article on FT - https://lnkd.in/e_-gP29f

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Aston Martin F1 Team finishing the season strongly off-track... The past few weeks have seen new partnerships announced with: ⛏ Ma'aden - One of the fastest growing mining companies in the world 👕 PUMA Group - The global apparel company adds to its Formula 1 partnership profile 🖨 Xerox - An office supplies and digital transformation company. Xerox will reportedly print telemetry data for the team as part of the partnership 🥃 Glenfiddich - "The World's most awarded single malt Scotch whisky". (Interesting timing with the recent partnership between Scuderia Ferrari and #ChivasRegal / Chivas Brothers...) #SportPartnerships #Motorsport #F1 #SportBusiness

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So what is Liberty Media acquiring in MotoGP? The pinnacle of two wheel racing and globally second only to F1, it’s the logical acquisition. With a truly international and tribal following, a series that can use the lessons Liberty learnt from F1 to rapidly grow its commercial potential and reach.

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Adrian Newey has made restrictive covenants cool (again?). Hurray, F1’s most successful aerodynamicist has brought employment law (back) into the mainstream! Regardless of what he does next, Newey’s “shock” departure from Red Bull has created some interesting news. I’ve found the reporting mixed: Newey’s amazing early exit; contracts being “broken”; misunderstanding of the application of non-competes.   ❓𝐖𝐡𝐚𝐭’𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝?   • Reported that Newey has a fixed-term contract (either employment or consultancy) until end of 2025 + 12 month non-compete • Previous F1 staff moves teach us that fixed-term arrangements with no notice periods are common in F1 • Newey has resigned, seemingly in breach of contract, and the two sides have negotiated an approx. 12-month notice / garden leave period • Likely that his restrictive covenants (eg non-compete) are reduced by any time spent on notice / garden leave • Logically, he would then be free to leave with no restrictions in Q1 2025 instead of Q1 2027   🏆𝐖𝐡𝐨 𝐰𝐢𝐧𝐬?   • Everyone (including fans!). If I was Red Bull, I’d be happy with the result (unlike much of what I’ve seen reported). And Newey gets the change he wants. • You can’t force someone to work, so better to negotiate a sensible arrangement than hold a person to an unrealistic long-term fixed contract. • It’s extremely hard, if not impossible, to enforce a non-compete (/garden leave) longer than 12 months even if you had the appetite for a lengthy / expensive court battle. • He almost certainly knows too much. Doing a deal is better than a public fight. • Red Bull feels the hyper car project is consummate to Newey’s skills and so low risk of a constructive dismissal claim that would cause his restrictive covenants to fall away. • Unlike a “normal” business, Red Bull have the F1 Financial Regulations to consider. Even if Newey falls within the top 3 personnel who are not included in the “cost cap”, it’s still beneficial to the overall position vs paying someone out long-term.   Ultimately, this seems straightforward for a senior departure. Red Bull have (legally and practically) maximised Newey’s time away from F1 projects. Newey gets to leave broadly when he wants given his senior position.   🔮 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞? More importantly, F1 could see big changes (more competition?) with global attitudes shifting towards restrictive covenants / non-compete clauses. The US is turning against them. The UK Government has consulted on restricting them to 3 months. That would have a massive effect on the F1 workforce. And potentially create jurisdictional differences between teams depending on home base (and another reason why Andretti would be sensibly based in the UK (for now)). Hopefully we can all look forward to an interesting Miami GP! #F1 #Formula1 #Sportslaw #Employmentlaw #Redbull

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The last few weeks have seen a number of significant developments, both on and off track, around increased opportunities for women in motorsport. 👉 The FIA World Rally Championship selected the three female drivers from its inaugural women's driver development programme that will receive a fully funded drive at this week's Central European Rally. 👉 Jamie Chadwick completed her first Indycar test with Andretti Global, completing 87 laps around Barber Motorsports Park. 👉 More than Equal announced a groundbreaking sports science partnership with Manchester Metropolitan University Institute of Sport, collaborating on research which will seek to build a comprehensive profile of what it takes to develop world-leading female drivers from karting through to Formula 1. 👉 Formula E revealed that it will be the first-ever FIA championship to hold an all-female test event, taking place as part of the series' official pre-season test in Valencia in November. It is clear that there is more momentum behind increasing opportunities for women looking to compete in motorsport than ever before, from grassroots up to the elite level. It is evident that progress is being made, but there is without doubt still lots of work that needs to be done before the sport can be considered truly representative with equal opportunities for all. #f1 #formulae #wrc #indycar #motorsport #womeninmotorsport #sportsbiz

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We have just started to launch our The Drive Mindset series which helps to scratch the tip of the iceberg for race drivers to progress further with their careers. As part of The Drive Sports Management programs spanning from budget acquisition, mental and physical training to on circuit training with our team, there are some takeaways we can share to at least help guide. Below is episode 1 as we call it with many more to follow. How is 2025 looking so far? #thedrive #motorsport #race #racing #driver #kart #karting

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The Start of a Spectacle: How the BTCC opener Sets the Tone for UK Motorsport Season The British Touring Car Championship (BTCC) not only revs up the motorsport season in the UK but also significantly drives the revenue and marketing landscape for British motorsport. The season opener at the end of April is pivotal in setting the pace for what's to come. Establishing the Pinnacle of UK Motorsport: From its inception in 1958, the BTCC has grown in stature and complexity to become synonymous with premier motorsport in the UK. What sets BTCC apart is not just the fierce competition or the advanced automotive technology, but its ability to consistently draw large crowds and maintain high viewer engagement, both on TV and online platforms. This consistent audience engagement underscores its position at the zenith of UK motorsport. The full 3 minute read is here > https://bit.ly/3Uv7NIJ Find out more: Economic Impact on British Motorsport Revenue Marketing Impact for Associated Brands #Motorsportuk #TOCA #BTCC #Raceweek #UKmotorsport #Sponsorship #Media #Broadcast #Branding #BritishTouringCarChampiosnhip

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My belief remains that live broadcast of football should adopt the same model as Fortuna Dusseldorf (Credit Andy Marston). Leagues, Clubs and players and these days, long term institutional investors, should ask themselves, is it better for my content to be consumed by ~3m paytv customers in UK every month or 20m+ FTA viewers. Which model would build more longer term value? The NFL has long figured out the answer. We at LiveScore Group still have a vision to make this happen. We haven't achieved the necessary unit economics yet to progress but we are not too far! https://lnkd.in/d8vAhqAa

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This week you will learn some tips on how to use ChatGPT to secure motorsport sponsorships, read about the digital transformation of motorsport sponsorship and find out how much it costs to get to Formula 1. All this and much more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. #motorsportsponsorship #ChatGPT https://lnkd.in/eY2JCeMi

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Why is this partnership significant 👇 Because it started with a commercial partnership, first, and due to the success of the partnership in its first season, progressed to Powerleague affiliating over 200 teams to Hampshire FA. We have worked closely with Chris D., Dean Griffiths ⚽️ 🏆 and the Powerleague team to establish a small-sided league at our King George V Football Complex (following the success at Stoneham Lane Football Complex) which took off with 10 teams back in February of this year - all teams of which have been retained. The growth of this league has also meant the small-sided providers are looking to expand the league at our site with additional slots. Commercial partnerships done right and with additional outcomes generated🏆. What started as a 1-season agreement has now transitioned into a 3-season deal 💪. [email protected] / https://lnkd.in/eYcTgggJ.

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TEAMcard and Silverstone Circuit agree new expanded venue-wide partnership Silverstone Circuit, the home of British motorsport and host venue to the Formula 1 British Grand Prix has renewed with TEAMcard in an expanded agreement that will cover access control, accreditation, visitor management and verification services for the entire 155-acre site. Silverstone partnered with TEAMcard for venue access control in 2021, setting the foundations for a successful partnership that saw two record-breaking summers for racing fans entering the circuit. Matthew Evans, Business Systems Manager at Silverstone, said: "Working with TEAMcard has been a real game-changer for us. We have a whole host of different events that take place across the year attracting all sizes of crowds, from domestic race meetings to major events like Silverstone Festival, MotoGP and Formula 1. Regardless of the event size, the TEAMcard access control solution works seamlessly every time – we know we can really trust it." Now moving towards a third year in partnership, Silverstone have expanded their relationship with TEAMcard by activating the use of additional modules in the TEAMcard product stack – Accreditation, Visitor Management and Verification. These new modules will allow Silverstone to organise, manage and record the movements of every person arriving at the circuit, 365 days a year from a single system. Mike McEachern, Head of IT at Silverstone, said: "Working closely with everyone at TEAMcard has allowed us to better understand the wider product stack, and how their other solutions could work alongside access control to benefit our whole business. Stacking other modules like accreditation, visitor management and verification is allowing us to streamline more processes, collect better data and create better customer experiences across the board." For the full story, go to: https://lnkd.in/ervmHCmi #accesscontrol #accreditation #eventindustry #eventsindustry #eventmanagement #formula1 #f1 #sportbiz #sportsbiz #sportsindustry #Silverstone Daniel Huson Lee Howkins James Holifield Stephane Bazire Ben Phillips Robert Byrne Victor Leitch Josh Whittaker-Vyse Jean-Francoys Brousseau #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE Cassandra Calleja

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If you look at an F1 team their sole purpose is to make the car faster in order to win a race in order to win a championship. I talk to or see many business owners and managers and they can’t or don’t give that clarity and wonder why then their team are not focused, productivity not great, profitability and growth not great. If you put your flag in the ground, measure it and report it along the way, it’s amazing how people push hard to get there.

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