Viali Munteanu

A short blog I wrote below on the PR challenge in helping clients craft agile and resonant messaging in a major election year. Do give it a read!

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💡 Insightful data from the Instinctif Change Index reveals that despite the evergrowing plethora of platforms, print and TV remain the most trusted news sources. Successful brand communication hinges on leveraging these trusted channels while staying true to your businesses core values. It’s not about constantly shifting focus but being where your audience already is and adapting accordingly. In a world of evolving news sources, staying informed and engaging in real-time is crucial. Yet, authenticity should always be at the heart of your strategy. By focusing on what truly works for your business and audience, you can navigate these changing times effectively. And if you need some help to do so, get in touch. Read the full article here: https://lnkd.in/e7tPJHfg #Trust #Communications #EvolvingMediaLandscape #Authenticity #NavigatingChange #HomeoftheChangeIndex

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As using AI to drive marketing and communications efficiencies becomes the lowest common denominator, businesses must look beyond efficiency to AI solutions that help their brand stand out, through the lens of more ambitious and meaningful ideas.     We have developed a value-based framework to help marketers and communicators develop a beyond efficiency mindset, and:    - Transform passive customers into active participants by delivering autonomy, validation, ethical empowerment, and emotional understanding.  - Help them address concerns about privacy, regulation, and transparency with AI usage.  - Explore ambitious, intriguing, and creative ways of incorporating generative AI to their customer journey.     Learn about the AI Beyond Efficiency framework. #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

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As always, lots of big news and interesting discussions coming out of Money20/20 today, which the Missive team have been keeping an eye on. *Money2020’s own Editor-in-Chief, Lucy Ingham, spoke on the Horizon stage on SuperApps – bucking the trend of predicting their imminent dominance (which has been coming for how many years…?) to make the call that they’re mostly science fiction. My take: thank god someone finally said it. *In the aftermath of the announcement of Engine by Starling’s partnership with Ozone API, Starling Bank’s inbound CEO spoke to CNBC’s Arjun Kharpal on stage about the huge global growth potential he sees for Engine. *CheckSig launched Clear, a platform that helps financial institutions leverage crypto banking in a safe, secure and compliant way. One to watch as the crypto hype might be dying down in the media but it’s still very much of interest to banks and regulators. Lots more exciting developments to come tomorrow no doubt.

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Our latest report is out! Check out the headlines and Simon Kemp's excellent analysis below. Fascinating read as always.

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In our latest MM Meets series, senior reporter Momodou Musa Touray speaks to Parmenion CEO Martin Jennings about progressing from having ‘no career plan or desire for management’ to becoming a leading figure in the platform and technology industry. You can read the full interview via the link below! #business #interview #ceo #chiefexecutive #financialadvice #platform #technology

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Nice bit of coverage for Kochava and an essential read for anyone looking to protect themselves from ad fraud. Grant Simmons explains how to protect yourself from ad fraud, with insights on how Kochava helped Uber recover millions from an ad fraud scheme. https://lnkd.in/egsvgGJi #adfraud #mobileadnetworks #SDKspoofing #digitaladvertising #digitaladvertisingnetworks

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EBA CLEARING launches latest VOP solution. The new solution aims to support payment service providers (PSPs) by offering verification of payee services, which aligns with the instant payments regulation https://lnkd.in/dnbV-b4u #fundadmin #Custody

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Really useful conversation on #GenAI and #PR curated by Paul Holmes summarising the different approaches to #AI in our industry. My big takeaway is that we're not just using AI as a tool to save time (which it does brilliantly), it's also about coming up with new ideas and approaches, supercharging creative work and (really useful for me) generating new insights and approaches based on massive data sets, whether social content, reports, websites etc. Enjoy! https://lnkd.in/eSUf2WUx

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🚨Tech outages wreaked havoc at McDonald's, Greggs, Tesco, and Sainsbury's recently causing 💳 payment failures and 🛒 temporary closures. Our latest blog looks at how each brand tackled the crisis. Read more: https://lnkd.in/e-6fyi38 #payments #fintech #retailtech #crisiscommunications #riskmanagement #brandreputation #PR #B2BTech The Payments Association Payment Systems Regulator

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A few days ago, I published the post below here on LinkedIn and on other social networks about my blog being in Vuelio's listing of the Top 10 UK PR blogs 2024. Some nice reactions here (thanks!) and there. On LinkedIn, though, within a few hours, I'd received email pitches and DMs from people wanting me to publish guest posts, with the promise that they'd promote the posts and "amplify my SEO presence," to quote one. All in exchange for "just a few carefully selected links," to quote another. It’s clear that LinkedIn is fast becoming a breeding ground for inauthentic, spammy, approaches. But the real question is: How do we maintain trust and authenticity in a space that’s increasingly being exploited?

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Interesting report by our team at Hudson Sandler exploring the role of LinkedIn for PLCs in engaging with investors, analysts, and journalists. The findings reveal a significant gap between the content shared by CEOs and CFOs and the interests of these key stakeholders. This highlights an opportunity for companies to better align their communication strategies with the needs of the market. By embracing LinkedIn as a strategic platform, PLCs can enhance their engagement and drive more impactful conversations. Dive in and understand how PLCs can really leverage the power of LinkedIn. Congratulations team. Insightful.

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Next week, The Payments Association will be releasing The Payments Manifesto 2025 - our community’s input to help the government deliver growth and innovation. This document, democratically shaped by our members, indicates a series of policies based on the priorities identified by seven members-only working groups of The Payments Association, that will guide our stakeholders’ engagement for the next year. Pre-register now to receive the Manifesto straight to your inbox upon it's release: 👉 https://lnkd.in/ghQpmB5q #ThePaymentsManifesto #GrowthAndInnovation #PaymentsIndustry #ThePaymentsAssociation

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Really fascinating (maybe lunchtime?) reading which gives some more insight on the election campaign and what this could mean for your organisation, beyond what you can see on the news. My favourite bit is where Naomi Kerbel explains why business leaders should care about policy change and engage with policy makers ...AKA public affairs. Moreover, 1) keep visiting the election hub for more insight (https://lnkd.in/eiiUWS-M) and 2) keep eyes peeled for some event announcements coming soon with some very(!) exciting speakers who will analyse the result of the election with us!

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Imagine a day without your phone. How would you check in with friends & family, read the latest news, access your bank account or book appointments? 🔺For two million households in the UK this is a stark reality as they struggle to afford access to mobile data. ❄️Our Christmas ad launches today and shines a light on data poverty in the UK and the work we’re doing to provide support via the National Databank with digital inclusion charity Good Things Foundation. Do you know someone struggling to afford mobile connectivity? Or someone whose financial situation has recently changed? Please direct them to our National Databank where they can get free O2 data, calls and texts. #NationalDatabank #DataPoverty

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Today the Bank of England published a Discussion Paper on its approach to innovation in money and payments. The Discussion Paper asks for responses on the next step in a wide-ranging conversation on how to deliver an ambitious agenda for the UK payments landscape and sets out how rapid innovations in payments can impact on the Bank’s monetary and financial stability objectives.   Our Managing Director, Payments, Innovation & Resilience, Jana Mackintosh, comments:   “This is an important discussion paper from the Bank of England, and we strongly welcome the Bank’s leadership in delivering an ambitious agenda for UK payments. There is a huge amount of innovation taking place within money and payments. This paper highlights a number of key issues that need to be addressed to support further innovation and help bring new capabilities like tokenisation to life.    We look forward to working with the Bank, other regulators and the government to collectively enhance the UK payments landscape for the benefit of consumers and businesses.”   💻 To read the paper in full: https://lnkd.in/eGQ-Em9C    #UKFinance #Payments #Banking #BankofEngland #Innovation 

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