Tom Potter

TEAMcard and Silverstone Circuit agree new expanded venue-wide partnership Silverstone Circuit, the home of British motorsport and host venue to the Formula 1 British Grand Prix has renewed with TEAMcard in an expanded agreement that will cover access control, accreditation, visitor management and verification services for the entire 155-acre site. Silverstone partnered with TEAMcard for venue access control in 2021, setting the foundations for a successful partnership that saw two record-breaking summers for racing fans entering the circuit. Matthew Evans, Business Systems Manager at Silverstone, said: "Working with TEAMcard has been a real game-changer for us. We have a whole host of different events that take place across the year attracting all sizes of crowds, from domestic race meetings to major events like Silverstone Festival, MotoGP and Formula 1. Regardless of the event size, the TEAMcard access control solution works seamlessly every time – we know we can really trust it." Now moving towards a third year in partnership, Silverstone have expanded their relationship with TEAMcard by activating the use of additional modules in the TEAMcard product stack – Accreditation, Visitor Management and Verification. These new modules will allow Silverstone to organise, manage and record the movements of every person arriving at the circuit, 365 days a year from a single system. Mike McEachern, Head of IT at Silverstone, said: "Working closely with everyone at TEAMcard has allowed us to better understand the wider product stack, and how their other solutions could work alongside access control to benefit our whole business. Stacking other modules like accreditation, visitor management and verification is allowing us to streamline more processes, collect better data and create better customer experiences across the board." For the full story, go to: https://lnkd.in/ervmHCmi #accesscontrol #accreditation #eventindustry #eventsindustry #eventmanagement #formula1 #f1 #sportbiz #sportsbiz #sportsindustry #Silverstone Daniel Huson Lee Howkins James Holifield Stephane Bazire Ben Phillips Robert Byrne Victor Leitch Josh Whittaker-Vyse Jean-Francoys Brousseau #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE Cassandra Calleja

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In need of new motivation, coaching, goal setting? Get in contact with Rich Smith

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🌟 Celebrating 6 Years with Connected Kerb 🌟 Today marks six years since I joined Connected Kerb the leading public EV charging infrastructure company, and what a journey it’s been! 🚗⚡ When I transitioned from a 15-year professional rugby career into the business world via a detour into reality tv, I knew the challenges would be immense. Many of us retired sportspeople face the tough question: What’s next? But I’ve been fortunate to draw on the knowledge and resilience gained over a lifetime in sport—lessons in teamwork, perseverance, and adapting under pressure—to grow as an individual and succeed in this next chapter of my life. In these six years, I’ve faced my own moments of imposter syndrome, but those same lessons taught me to push through. The company, too, has navigated its share of growing pains, from building credibility in a fast-moving industry to overcoming skepticism and negative press. Through it all, Connected Kerb has stayed true to its mission, becoming a leader in sustainable public EV charging. Ev is for everybody and Connected Kerb is changing the world one charge at at time. #sustainability #electricvehicles #cleanair #cars #tech #innovation #climate

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The Start of a Spectacle: How the BTCC opener Sets the Tone for UK Motorsport Season The British Touring Car Championship (BTCC) not only revs up the motorsport season in the UK but also significantly drives the revenue and marketing landscape for British motorsport. The season opener at the end of April is pivotal in setting the pace for what's to come. Establishing the Pinnacle of UK Motorsport: From its inception in 1958, the BTCC has grown in stature and complexity to become synonymous with premier motorsport in the UK. What sets BTCC apart is not just the fierce competition or the advanced automotive technology, but its ability to consistently draw large crowds and maintain high viewer engagement, both on TV and online platforms. This consistent audience engagement underscores its position at the zenith of UK motorsport. The full 3 minute read is here > https://bit.ly/3Uv7NIJ Find out more: Economic Impact on British Motorsport Revenue Marketing Impact for Associated Brands #Motorsportuk #TOCA #BTCC #Raceweek #UKmotorsport #Sponsorship #Media #Broadcast #Branding #BritishTouringCarChampiosnhip

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The last few weeks have seen a number of significant developments, both on and off track, around increased opportunities for women in motorsport. 👉 The FIA World Rally Championship selected the three female drivers from its inaugural women's driver development programme that will receive a fully funded drive at this week's Central European Rally. 👉 Jamie Chadwick completed her first Indycar test with Andretti Global, completing 87 laps around Barber Motorsports Park. 👉 More than Equal announced a groundbreaking sports science partnership with Manchester Metropolitan University Institute of Sport, collaborating on research which will seek to build a comprehensive profile of what it takes to develop world-leading female drivers from karting through to Formula 1. 👉 Formula E revealed that it will be the first-ever FIA championship to hold an all-female test event, taking place as part of the series' official pre-season test in Valencia in November. It is clear that there is more momentum behind increasing opportunities for women looking to compete in motorsport than ever before, from grassroots up to the elite level. It is evident that progress is being made, but there is without doubt still lots of work that needs to be done before the sport can be considered truly representative with equal opportunities for all. #f1 #formulae #wrc #indycar #motorsport #womeninmotorsport #sportsbiz

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Latest data from RED C Research confirms what we are seeing on track ... the 18-35 year old market is driving the upward trajectory of key metrics for the sport. On the eve of launching our latest strategic plan for the racing industry it is really encouraging to see the interest levels, attendances and profile of the sport continue to thrive, particularly among younger racegoers. We have seen this at recent festivals in Leopardstown Racecourse, Fairyhouse Racecourse and fully expect to see it in the week ahead at Punchestown Racecourse & Event Venue and Galway Races later this summer. Also really encouraging to see the positive experiences of younger racegoers is contributing to a stronger likelihood to advocate for the sport and get involved in racehorse ownership. -       45% of 18-34s attended a horse racing meeting in 2023 up from 40% -       46% of 18-34s interested in attending future racing meetings up 13% -       Almost half (47%) of sports fans interested in horse racing -       3 in 10 18–34-year-olds are strong advocates for horsing racing, up 5% Huge kudos to the Horse Racing Ireland team led by Aileen Goatley for the relentless focus on achieving these key metrics for the sport and to Amber O’Grady for the continued interest levels in horse ownership which is borne out by this research.

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𝙃𝙤𝙬 𝙩𝙤 𝙏𝙧𝙖𝙘𝙠 𝙔𝙤𝙪𝙧 𝙍𝙖𝙘𝙚-𝙒𝙞𝙣𝙣𝙞𝙣𝙜 𝙋𝙝𝙮𝙨𝙞𝙦𝙪𝙚 𝙒𝙞𝙩𝙝𝙤𝙪𝙩 𝙃𝙞𝙧𝙞𝙣𝙜 𝙖 𝙎𝙩𝙖𝙡𝙠𝙚𝙧🕵‍♂️ Hey Team, Today, we're diving into the less glamorous, but way cooler side of racing—yes, even cooler than Lando's driving skills. I'm talking about the key performance indicators (KPIs) that every race car driver should monitor if they want to keep their performance more finely tuned than a Stradivarius violin. Here are the top five KPIs that are absolute musts: 1️⃣ Heart Rate Recovery (HRR): This little number tells you how quickly your heart rate returns to normal after pushing the pedal to the metal. The faster, the fitter. Studies suggest a quick HRR is a solid indicator of your cardiovascular chutzpah. It’s like knowing you can run away from the bad guys without breaking a sweat. 2️⃣ Heart Rate Variability (HRV): This measures the time variation between heartbeats and is all about your nervous system's resilience. Higher HRV? You're basically a Zen master in a race suit. You can stay cool when your engine’s hotter than a jalapeño. It's your body's way of saying, "Is that all you got?" 3️⃣ Neck Strength in All Planes of Movement: It's not just about looking like a linebacker. Being able to resist G-forces that try to whip your head around like a ragdoll means you keep your eyes on the prize—literally. Strength here means better helmet control, which in our world equals not only safety but laser-sharp focus. 4️⃣ Sleep Quality: Ever try to function after a night spent tossing and turning? Yeah, doesn’t work. Sleep quality is crucial for cognitive function, reaction times, and emotional stability. A good night’s sleep can be the difference between hitting your apex and becoming overly acquainted with a barrier. 5️⃣ Cognitive Variation by Soma NPT: In a sport where milliseconds matter, understanding your brain’s performance under stress is crucial. Cognitive Variation measures your ability to process and respond to information dynamically. It’s like keeping your brain in shape for those split-second decisions that determine victory. So, whether you're gunning for the checkered flag or just trying to beat your personal best, these KPIs are your best buds. They're the Alfred to your Batman, the Goose to your Maverick. Keep these metrics close, and who knows? Maybe you'll spot me in your rearview mirror. Just kidding, I’ll be at the finish line, waiting with a bottle of Champagne. Drive fast, take chances, and measure everything, Pieter

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Sustainability and motorsport sponsorship is an issue that I have covered in the past and is explored once again in this week’s edition of the Sustainable Motorsport Roundup. Sponsors and potential sponsors are more often asking teams and drivers about their sustainability initiatives before they commit and this week you will hear why. I also have a huge update on various developments in hydrogen-powered motorsport, some fascinating developments in ICE propulsion and what Porsche wants out of Formula E. #sustainablemotorsport #motorsportsponsorship https://lnkd.in/g4rhdP-z

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Most people can notice good design these days (thank you, Apple)... but only a few venture deeper. At UNIT 1 it's our duty to shed light on the beautiful thing that is good design. To help us achieve this we've created UNIT 1 Lane... a Youtube Series where we discover the best EVs out there and really dive into what makes them so special. It's like a Youtube e-bike review, but on serious, design-infused steroids. We are launching in 2025 and teasing a few episodes ahead of launch. This one, however, is extra special: I've ridden my Cowboy every single day for 2 years and I firmly believe Tanguy Goretti Adrien Roose and their team have built something remarkable. You can tell when designers & engineers obsess over something... this is clearly the case: a vehicle only achieveable through obsession and the courage to break some long standing rules in the bike world. I guess this is our way of saying: we noticed. Enjoy the episode!

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📈 Terrific insights at Pinewood.AI Capital Markets Day, where CEO Bill Berman articulated the company's vision and growth trajectory ➡️ Bill’s presentation expertly broke down the Pinewood’s market positioning, technological innovations, and strategic roadmap Key highlights below 👇 #ArtificialIntelligence #TechInnovation #Leadership #BusinessStrategy #PinewoodAI"

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5 REASONS TO PICK CLUBROOM... 1. One meeting for all sport 2.Saves time, energy and money 3.Get the best deal with somebody to negotiate on your behalf. 4.An overall sport input with focusing on a broader range of aspects. 5. No more packages just a tailor made approach to suit your Business needs. This can include a range of Sport locations, Clubs , individuals and options. Clubroom provides speed , quick response and a good level of knowledge, experience and skill to get your business the best value for money

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Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at when making sponsorship decisions. All this is featured plus much more. #motorsportsponsorship #racedriverbusiness https://lnkd.in/e6zwWyxC

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This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of The Business of Being a Race Driver. #motorsportsponsorship #motorsportmarketing #racedriverbusiness https://lnkd.in/eVRRbq3m

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Cars without Sausage Podcast | Motorsport Marketing and Sponsorship E.7: Download before heading to work: https://lnkd.in/eqYv9C3S #automotivewoman #carswithoutsausage #podcast #unfiltered #motorsport #sponsorship #marketing #makemoney Tony Scott Spotify Apple

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For the already indoctrinated F1 fan, those curious about what happens inside the paddock, and how sport and businesss intersect, start listeming to this podcast. https://lnkd.in/er62793b

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Just came a cross this article by Ian Lamming who writes for most of the Northern magazines & farming papers This and article about the Jeep JL launch we ran and designed for Jeep UK in the Lake District Feb 19, Motoring editor Ian Lamming reaches new heights to drive the latest Jeep Wrangler SEE that white dot in the distance? The one on top of the mountain? The one flashing its lights? That’s a car and it’s the coffee stop, that is. It’s high above Coniston, up a track a mountain goat would balk at. Staggeringly, it is a ‘Queen’s highway’ so officially we are not off road. But to the uninitiated it’s a boulder-strewn trail, only just wide enough for the new Jeep Wrangler, steep as owt, as they say up North, and covered with smooth, wet rock. This could go badly. Off-road experts from ARD Training and Events, North Yorkshire, have plotted the route. I’ve come across these guys before; automotive sadists. So this is going to test the Wrangler to the max and the drivers. ARD marshals (and they are) man the course, particularly the technical sections where technique is everything, where a dab of the throttle lifts the front onto the boulders and momentum carries the Jeep over, slowing just at the right moment to ensure we leave the tail intact. The eye can’t quite compute the severity of the terrain and the ear listens expectantly for the grinding, crashing melee, surely, of sump and gearbox being ripped off. Yet seldom is there a squeak, a knock, or a death rattle from this herculean chassis. Being in convoy reveals the bendy, stretchy nature of these incredible off-road vehicles. Axle and suspension articulation is unbelievable. These things should be wearing spandex and be leading ladies in exercise videos. If up was impressive, down is even more hair-raising. “You are going to have to brake extra hard on this section,” warns the instructor. Why? Because only two of the four wheels are on the ground, the near-side front and driver’s-side rear floating redundantly above terra-firma, two brakes doing the work of four. Impressive stuff but nothing unexpected; this is, after all, a Wrangler, a hardcore, seasoned mud-plugger extraordinaire. What is more noticeable and welcome is the on-road manners which are so much better that they are unrecognisably Wrangler. Old Wrangler was fun but unforgiving, unless you were whopping it round the hairpins Written by Ian Lamming 2019 #ianlamming #4wdgurus #jeepuk #jeepwranglerjl #jeepwranglerjllaunchlakedistrict

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It is challenging to single out ticketing in these instances. The emotional purchase over staples such as travel and hotels gets more scrutiny. That being said, there are a finite number of tickets for every game or show. Pricing is not an exact science. Underprice and reselling become valuable. Refrain from allowing resale; the show will sell out, and no tickets will be available. When no tickets are available, it creates another customer issue citing unfairness. The other underlying issue is that Ticketmaster is simply a software the promoter uses to price accordingly. In the end, there is no perfect solution to popular shows with limited inventory.

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