“Over the last 3 months I've been working with Tom on an extremely fast paced project for our Front End. Tom was heading up the project taking the position of Project Manager and UX Lead. It's been a pleasure working with him. Tom's UX led approach along with his technical expertise and experience has been invaluable, and would serve as an asset to any business. The project itself was very demanding, and I would say that it certainly needed the right kind of person to manage the pressures from stakeholders, keep the front end build at a high quality and manage a team of designers and developers at the same time. I'd certainly work with Tom again and hope to do so.”
About
As a Director at The User Story, I have over nine years of experience in user experience…
Services
Contributions
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How do you create content strategy and information architecture in UX research?
This question makes absolutely no sense, whatsoever. UX research happens because you need to find things out. You either need to discover new information - generative, formative research - or evaluate something you've created. You don't "apply content strategy and IA" to your UX research. It's like UX word salad. This is the problem with UX. The terms are absolutely baffling to everyone, so much so that the AI-generated nonsense that other people have commented on this question is about as useful as asking the difference between 'user journeys' and 'user flows'. Who gives a shit. Find stuff out about your users and how they behave, then solve their problems. /soapbox
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How can you design user studies that are both rigorous and adaptable?
Stop writing massive reports. They take ages to write, they're boring, clients don't read them, and it becomes a ballache to implement. Your results need to be actionable. Put them straight into Jira or whatever product planning tool you're using, and get them USED. If you want to improve user understanding, sure, a presentation is good. But it's no wonder stakeholders don't prioritise research when they have to sit through boring presentations about user behaviour or read 100 page reports about them.
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What tools and software do you need to start wireframing?
The best tool is: whatever is the fastest tool to demonstrate your idea, to get the feedback you need. If that’s paper, great. If it’s Figma, awesome. Wireframing is all about demonstrating an idea effectively enough that you can gather feedback. Don’t overthink it.
Activity
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It's funny how life comes full circle I started the year at Jarrolds and made a huge career leap into the charity sector to join the fabulous Break…
It's funny how life comes full circle I started the year at Jarrolds and made a huge career leap into the charity sector to join the fabulous Break…
Liked by Tom Haczewski
Experience
Projects
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myhmv recommendation platform
- Present
Built by the team at MMK, this is a recommendation engine which pulls in social data, then tells you which entertainment products you should be buying.
Other creatorsSee project -
UX design and strategic product development at Ad-Lib.io
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I played a role in the transformational journey of Ad-Lib, evolving it from a service-oriented entity into a thriving product-led business. Over several years, my focus was on enhancing the product maturity of the fledgling team. This involved a strategic overhaul of our core processes and a deep dive into integrating user research activity.
My approach was multi-faceted, encompassing the development of comprehensive product strategy processes that were instrumental in aligning our…I played a role in the transformational journey of Ad-Lib, evolving it from a service-oriented entity into a thriving product-led business. Over several years, my focus was on enhancing the product maturity of the fledgling team. This involved a strategic overhaul of our core processes and a deep dive into integrating user research activity.
My approach was multi-faceted, encompassing the development of comprehensive product strategy processes that were instrumental in aligning our product offerings more closely with market needs and user expectations.
One of the critical aspects of this transformation was fostering a culture of continuous learning and innovation within the team. By encouraging an environment where knowledge-sharing and creativity were the norms, we were able to test and innovate with the product.
The culmination of these efforts was not just in achieving a successful business model shift for Ad-Lib but also in attracting the attention of industry leaders, leading to its ultimate acquisition by Smartly.io. It was a significant milestone that underscored the value and potential of our team's hard work and dedication to excellence in the field of product design and user experience.
Organizations
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Hot Source
Organiser
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Open Rights Group
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