Tom Pressley

📰 MMC's Non-Executive Chairman, Nick Manning, was invited to provide guidance on calculating Principal Media's value in this special article for Marketing Procurement iQ. 👀 Take a read in the below link... #Marketingprocurement #mediatransparency #procurementevents #mediaandmarketingcompliance

6

How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

5

🔴CMOs & Senior Marketers... Are you looking to address a specific capability gap or upskill your team? ADMA's custom in-house training can be co-designed and tailored specifically for your marketing objectives. We can adapt courses from our comprehensive education catalogue and deliver them to your team, at your offices, when it suits you. Our custom training courses are designed and taught by industry for industry - delivered by the following leading data-driven marketing practitioners: - Jon Maxim - Michaela Aguilar - Sarla Fernando - Simone Blakers Take the step to filling the knowledge gaps in your team and get the competitive edge you need to smash your marketing goals! ▶️Find out more > https://bit.ly/3y9LY8R #cmos #headofmarketing #customtraining #inhousetraining #marketingeducation #bespoketraining #marketingtraining #upskill #marketingcareer #skillsgap #marketingskills

6

If you are an agency working with Account-Based Marketing teams this course is designed with you in mind. There are still some places available on our next course starting June 5 . More details here https://lnkd.in/ejGUneUN #ABM #B2B #Marketing #Training #Partnership B2B Marketing

15

4 Comments

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

12

1 Comment

Looking to drive more leads and lower your cost per conversion? 🤔 Watch how we helped our clients achieve amazing results—and find out how we can do the same for you. 📈 Get in touch today! 👋 #digitalmarketingsuccess #PureSEO #marketingwins

3

Over the past 12 months, 59% of B2B marketers have been asked to deliver more with fewer resources. 🤔 Are you one of them? We've put together 5 top tips on squeezing more from your 2025 budgets. 💸 From aligning with sales, to (yes, you guessed it...) AI 🤖 https://lnkd.in/eCiKAwJv #b2bmarketing #marketingbudgets #ai #salesandmarketing

2

It's here! Get ahead of the game and discover the Top 50 UK B2B Marketing Agencies for 2025! 👀👇 Don't let your business get left behind! 🚀 Are you looking to elevate your business with the best marketing strategies tailored to you and your brand? 🌟 Make early moves and check out our ultimate list of the top 50 UK B2B marketing agencies for 2025! These industry leaders are setting new standards in innovation, creativity, and results.   🔗 Explore the ultimate list: https://lnkd.in/etkum29j   #B2BMarketing #MarketingAgencies #TopMarketingAgencies

8

1 Comment

Building a successful Account-Based Marketing (ABM) programme requires more than just a great strategy—it demands the right expertise and a strong foundation. At Inflexion Group, our team of experienced practitioners understands what it takes to deliver results. Whether you’re launching an ABM initiative, refining your objectives, or seeking tailored training, we’re here to help you make it happen.   In her latest blog, Executive Consultant Dorothea Gosling breaks down the essential strategies for ABM success, highlighting the critical role of building a solid team foundation.   https://bit.ly/4fUrstR   #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingInnovation #TeamSuccess #BusinessGrowth #InflexionGroup #MarketingLeadership

7

1 Comment

𝗠𝗮𝘀𝘁𝗲𝗿 𝗬𝗼𝘂𝗿 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗖𝗲𝗻𝘁𝗿𝗲: 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗥𝗲𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 Join Clevertouch’s Senior Marketing Consultant, Stuart Hall-Cooper, and Marketing Director, Richard Shafe, on 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝟭𝟳𝘁𝗵 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰 at 16:00 BST for an exclusive webinar on B2B preference centre best practices. We’ll share how to optimise your preference centre, enhance user engagement and ensure compliance with data privacy regulations. Discover how to create a preference centre that not only meets your regulatory needs, but also resonates with your audience and drives impactful results. 𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ⭕ Expert insights into designing a preference centre that engages and satisfies users ⭕ Effective strategies for maintaining compliance and building trust ⭕ Innovative tips for integrating and utilising preference data to your advantage 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁! Register using the link below to secure your spot: https://lnkd.in/eM8vrbXY

13

What email metrics matter today? 💌 Find out how to optimise your email strategy in today’s competitive landscape. Watch DMA’s on demand webinar with a riveting expert panel discussion as they analyse the latest stats from the Email Benchmarking Report. ➡ https://ow.ly/hRzA50SuyPG #Emailmarketing #Personalization #Benchmark

7

B2B sales incentives can be hugely beneficial to your business, here’s what client development director Ian Mast-Hughes believes you can expect by implementing them. #B2Bincentives #IncentivePlan #IncentiveExpert #Consultant #IncentivesAgency

9

Are you curious about what makes your competitors tick? Our latest blog reveals powerful strategies to understand and analyse your rivals in the digital space. Learn how to gather actionable insights and turn them into strategic advantages. Stay ahead of the game and boost your marketing success. Discover our top tips: https://lnkd.in/ee2_gcvs #DigitalMarketing #CompetitorAnalysis #MarketingStrategy #4MDigitalConsulting

1

Are you finding it challenging to turn website visitors into loyal customers? Discover how smart virtual assistants can revolutionize the customer experience. In this article, our General Manager, Eileen O'Mahony, shares insights from a recent project where we implemented AI-powered IBM watsonx for a UK-based commercial finance brokerage. The result?  A transformed website experience that converted casual visitors into valuable business opportunities. Read the full story here: https://lnkd.in/eBmMPsGN #AI #VirtualAssistant #CustomerExperience #IBM #watsonX #DigitalTransformation #finance Anthony Myrie, Paul Walker, Jen Washbrook, Michael Antonelli

4

Incrementality is a hot topic at the moment. With Google Ads CPCs up >50% over the past 5 years, measuring the actual impact of your campaigns is more important than ever to help optimise budgets to drive actual impact on the bottom line. We've shared our thoughts on this topic and answered the most asked questions that we get asked by clients. https://lnkd.in/evHWqrJv

2

At B2B Ignite 2023, Antonia Wade, CMO of PwC, challenged the traditional marketing funnel, offering a new way for B2B marketers to think which accommodates the multitude of nuances in buyer behaviour. Ahead of B2B ignite 2024 on 3 July, you can now watch the session on-demand to learn how to reappraise channels and content according to buyer needs, and gain tips on assessing brand, gauging ROI, choosing/using tech and resetting your relationship with sales. Watch the session: https://okt.to/EVhQgx #b2bignite

6

What's stopping you from launching your very own Account Based Marketing programme? Too little time? No internal buy-in? Not really sure where to start? We tackle the big barriers and offer up simple solutions in our latest blog! https://lnkd.in/eT6VcrAw #abm #accountbasedmarketing #b2bmarketing #marketingblog

3