Tim Sewell

Viewing increases slightly but with a more diverse mix of sources. This is a near zero sum game being played out with our waking hours, but content sources that don't meet consumer needs are the ones that are losing big, and for that we mean TV Everywhere - when I want it, where I want it and on whatever device I have... and that does still include the big TV.

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However it is more likely this is a result of internecine business unit competition rather than a complete strategy. However it can end up being a strategy if it causes a loss of desire for one solution over another.

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"As users start to adapt to the new tiered SVOD models and an ad-centric experience across CTV, we can start thinking about TV as a whole ecosystem again..." Link to story below ⬇ So, are you ready to 'Change The Way You CTV'? The Media Leader UK spoke with Samsung Ads EMEA Director of Analytics and Insights, Matt Bryan about the 'Change The Way You CTV' white paper key findings and opportunities for CTV competitive advantage. Read Media Leader's story here: https://lnkd.in/ebNXFCFN Or, download the new white paper today: https://lnkd.in/eHt29ca8 #CTV #insights

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In a recent Q&A with VideoWeek, Head of AV, Harry Packshaw, shared his perspective on the challenges of the complex Connected TV (CTV) market. As the industry grapples with ad fraud threats and an abundance of platforms, there is an inherent need for collaboration and cross-channel measurement. By video advertising excelling at building emotional connections with consumers, it makes it a powerful tool for both brand building and short-term sales for advertisers. Read the full interview here to find out more: https://lnkd.in/dmdDFWSC #CTV #VideoAdvertising #BrandBuilding

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The industry comments on the latest #AA/WARC report! Samsung's Andy Jones notes that there is "momentum for video in the UK ad market, with both traditional TV and digital video formats posting impressive gains, reflecting a shift in consumer behaviour towards streaming and on-demand content where platform loyalty now takes a backseat to content quality." Andy further comments that “with audiences actively curating their own viewing experiences, digital video has become a powerful driver of both brand impact and measurable ROI. This heightened investment underscores the industry’s recognition that digital video is no longer a supplementary channel – it’s a foundational strategy for brands. As digital video continues to grow, it solidifies its role as a vital, high-impact tool for reaching and resonating with audiences.” Read Performance Marketing World's coverage here: https://lnkd.in/enNuRtuH #UK #AdMarket #CTV

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The average consumer take-up across altnet networks is currently at 16%, half that of Openreach at 32%, despite the collective footprint of challengers now equalling that of the incumbent. This comes from an Eight Advisory UK report written by Telecommunications & Digital Infrastructure expert Nick Breadner and Senior Advisor Chris Stening, who provide an overview of market share and take-up rates, and the impact of consolidation in retail and wholesale markets Read a write-up of the report here: https://lnkd.in/dMNjeNGp OR access the full report here: Fibre to home - Part 1 #isp #altnet #fullfibre #fibreprovider #fttp #fibrebroadband #fibre #internet #telecomsector #channelpartner #networks #gigabit

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In our recent Smart TV Buyer Insights survey, we asked over 3,000 TV buyers about the key aspects they consider when purchasing a new TV. Here’s what matters most to them: 1. Picture quality was rated by 50% consumers as the most important factor 2. Almost 70% TV shoppers consider user interface and navigation very important 3. Android TV is the most popular and preferred TV operating system 4. 7 in 10 people want display enhancing features like Dolby Vision IQ, HDR10+ in their new TV. Read our article to deep dive into insights unveiled in the Smart TV report: https://lnkd.in/gNJQNbvf Write to us at [email protected] to get your free copy of the full report.

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This level of acceleration of streaming adoption will drive the transition from broadcast at a much faster rate than forecast by Ofcom... understanding already that consumers are also on an accelerating adoption.

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The holy grail of video content delivery is understanding who's watching what. We help #audiencemeasurement #JICs ingest data from multiple sources for alignment with viewing data. This results in the insight to help broadcasters, streaming services and content owners maximise their content monetisation strategies. Download the datasheet to learn more about our #metadatamanagement capabilities supporting audience measurement. https://lnkd.in/eRriYqVg

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Consistent metadata powers an engaging discovery experience for viewers and galvanises quick, stress-free navigation and searchability within a well-structured and robust content environment.   Paul Talbot, TV Metadata Manager, talks about the importance of accurate, high-quality metadata and the frustration for viewers when best practices fall short, resulting in misclassified episodes, conflicting contributors and duplicated detail.   Read his blog here: https://lnkd.in/eqFKFMtr #metadata #contentdiscovery #search #episodes #content #metadatamanager

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Interested in learning how our Ultrix Hyperconverged Solution is helping our customers simplify their productions? Check out the link below!

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Harsh but true - Check out my view on this https://lnkd.in/esS2e-Gu #fastchannels #fast #adtech #programmatic #ctv #streamingmedia

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In today’s rapidly evolving media landscape, publishers and broadcasters increasingly look to AI to reach new audiences and build loyalty. At Arc XP’s recent Connect London event, a panel of industry experts—Lisa Anzinger, Enterprise Lead at Echobox; Aliya Itzkowitz, Strategy Manager at FT Strategies; and Madeleine White, VP of Marketing at Poool—shared their insights on how AI is reshaping engagement strategies for media companies. Here are the key takeaways and actionable insights. | By Dorinne Hoss, Arc XP https://lnkd.in/ei_vC3Ac

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With the market getting increasingly saturated and content expectations rising, OTT businesses across regions are facing the same fundamental question: how can they continue to grow without inflating their costs? To find out the answers, we had an interview with Steven Kopec, Accedo.tv's Head of Operations & Information Security, through which he shared his expert insights on the topic and real-world examples from his many years of experience working with our clients all over the world. The interview tackles the operational hurdles OTT businesses face - from delivering a seamless user experience to managing rising tech costs. Check out the full Q&A here: https://lnkd.in/d3aiNVx7

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This maybe like a red rag to a bull, but please challenge my #contentstrategy for #monetization with #fast & #fastchannel replacement #streamingplaybook #como for #adtech and #ctv consolidation for #ott & #streamingmedia. I would love to hear your feedback - https://viewtvx.com

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🎉 It’s official! AFP, alongside #Dawex, partners with leading digital and media companies to launch the #EuropeanAudioDataSpace, Europe's first marketplace for digital audio and podcasts. #Trust is at the heart of the world of culture and information. #Traceability, #compliance and #security are essential pillars to create trust in the exchange of audio content and their information. With such a rich ecosystem creating so much information & audio content, being able to rely on a trusted #DataExchange environment is paramount. Dawex is extremely happy to bring its technology to the European Audio Data Space, to create a trusted digital environment for all audio content producers in Europe. 🎙 Read the press release  https://lnkd.in/dqz24ahQ #DataSpace #DataEcosystem #Media #AudioDataSpace #IndustryDataExchange

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Super apps like ITV's ITVX are the next step for broadcasters shifting from linear to a digital-native model, creating a digital destination to take on the global streaming giants. They address six key issues for broadcasters: 💰 Direct revenue control: Super-apps enable content owners to monetise their offerings directly, without relying on third-party platforms or aggregators. 👥 Meeting audience needs: As viewers shift towards streaming apps, content owners must meet their audience's needs by providing a competitive streaming offering. 🌐 Using existing content rights: Super-apps allow content owners to exploit their owned content on their own platforms, whether through premium VOD tiers or longer-tail catalogue on FAST channels. ▶️ Extending existing media brands: Broadcasters are focusing on building simplified, direct-to-consumer streaming brands to compete with global streaming giants, pivoting from legacy TV-first brands. 📍 Creating a streaming destination: By offering high-budget, heavily-promoted tentpole content, super-apps aim to create a streaming destination that retains viewers within the app for an optimal user experience. ⚙️ Simplifying technology: While initially expensive and complex to develop, super-apps offer a streamlined solution in the longer run with a single streaming UI and backend supporting ad tech, subscriptions, VOD, and live content in one integrated stack. Want to dive deeper on super apps? Request to download the full Analyst Insight here: https://lnkd.in/dDqMqaFq #superapps #digitalfirst #streamingtv #streaming

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UK news publishers are experimenting with generative AI to realise newsroom efficiencies—its role in delivering new products and revenue streams is much less certain. Different businesses see a different balance of risk and reward: some eager locals are already using generative AI for newsgathering and content creation, while quality nationals hold back from reader-facing uses. Publishers must protect the integrity of their content. Beyond hallucinations, overuse of generative AI carries the longer-term commercial and reputational risk of losing what makes a news product distinctive. Read here: https://bit.ly/3NntZA9

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