Tara Attfield-Tomes

Hey here's a date for your diary. 🗓 September this year!!! I'm going to have some extra #event planning availability and I'd love to welcome some new clients onboard. I run Hay Let's Communicate and I've got lots of experience (and repeat business) in; ♦ Conferences 🔅 ♦ Award ceremonies 🏆 ♦ Product launches 👏 ♦ Celebrations 🎇 ♦ Venue sourcing 🏦 ♦ Event strategies and detailed planning 📃 And whatever your audience I can use my 20+ yrs of #internalcommunications and #externalcommunications knowhow to help get your message across. I love working in #eventmanagement and without gloating too much - I get results! So if you are thinking about your next event or series of events, why don't we have a chat and lets see if there is an opportunity for both of us. 📧 [email protected] 📞 077305 171 43 Location is no issue, with flexibility and an EU passport. 🙂 Reposts, likes and comments much appreciated. Cheers Matt #eventplanner #eventprofs #eventprofsuk #freelancer #communications

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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Be brave, distinctive, authentic, and be prepared to work your arse off. Just some of the nuggets of wisdom shared at the Venture.Community #Marketing & Traction on a Budget event in #Sheffield today. Always good to hear from Peter Hopton and the speakers and founders he brought together. #tech #startups

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It's time to collect some questions for the Comms Question Time podcast. The offer is simple. I'm organising 3 panels of comms and PR experts who will tackle specific scenarios raised by listeners that they are facing in their business or organisation. As a panel, we'll devise practical strategies that can be immediately applied in a specific scenario. Stay anonymous or share who you are. It's your choice. To ask a question, direct message me as a starting point. It'll be like getting 10-15 minutes of free consultation from experts doing this stuff every day. Feel free to share with anyone you think might want to ask a question.

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🧑‍🎄 The Twelve Years of PRN… December 2012 - Team Xmas party at Somerset House. The PR Network is seven years old. It’s more than a fledgling - we’ve broken the £1m business barrier, we’re building a team (see Harriet Bateman in the background, and this was taken by James Read. Russ Read-Barrow is zooming about somewhere….) 🌲 December 2024 - Team Xmas less than one mile away in Covent Garden. I’m not going to put this on a mug or make a cushion, but I’m feeling whimsical. Five reflections on the last 12 years: 1. Relationships are everything.  We’ve kept all our top five clients by fee income for over five years thanks to the efforts of our team Eileen Boydell Katy Campbell Karen Meachen Emilie Lien Sarah Hollingsworth to show they genuinely care. We count many of our long-standing clients as friends, however… 2. You are only as good as your last piece of work.  Clients are under massive pressure internally - we get it. We must deliver and demonstrate results. Measurement is essential. Johna Burke Richard Bagnall, Hon FCIPR, FPRCA, FAMEC Steph Bridgeman 3. Stand for something.  It’s virtually impossible in many sectors to differentiate on your product or service alone. Distinguish yourself by standing for something that matters. People will want to buy from you and work for you. 4. Prove it.  Don’t puff out platitudes. Show through your actions not your words how you are making a difference to your stakeholders & the wider world. Be prepared to stand up to scrutiny, e.g. via B Corp or other third party assessment. 5. Be agile. Having a fixed plan is like having a birth plan! It’s been a tough couple of years after riding a big wave out of Covid. However, we’ve kept our heads above water by being agile so we can respond fast as needs change. We’ve added and paused in-market support, and grown our network in emerging markets to follow global growth patterns so we can help clients. We’ve been flexible with billing models, while ALWAYS honouring our day 1 commitment to pay our amazing associate partners on time. 💡 In these times the only thing we can be certain of is how we’ll behave as a business. Our reputation always precedes us. What are your musings on ’24, and predictions for ’25? Georgina Blizzard David Josephs Nicola Askell

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Digital marketing helped 1 care increase occupancy dramatically…. But what else was vital? Answer = ⭐ Ongoing positive PR ⭐ Complete commitment from exec level down to make the strategy work ⭐ Excellent system for following up enquiries

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Some tips from me on entering these (or indeed any) awards. 🏆 On discussing Press For Attention PR’s sponsored category, Responsible Business, Greg shared: “First up, tell us judges a story. We don’t need to hear about what you do, your history and inside leg measurements. Set the scene by all means but grab our attention early on by explaining the problem or challenge as it stood and how you tackled it and crucially…why? How did you change things? What does it mean for the user/stakeholder? Remember, nobody wants a drill…they want a hole in the wall. Show us the results.

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‘You can’t really measure the impact of PR’. I hear that said so often that sometimes even those of us working in the sector can be at risk of internalising that belief. Which is why it’s so uplifting when a client takes the time to write in on a Friday afternoon to say ‘the result of the press coverage [that Rostrum generated] is a 25% increase in website traffic and a 50% increase in form completions’. That’s a measurable return on investment from your PR programme.

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Not everyone can manage the regular Friday 8 o'clock online BITA networking, so we've organised a later event every third Thursday of the month starting at 10 o'clock. This gives everyone the chance to join us, meet fellow business owners, create new connections, and have valuable one-on-one meetings during or after the event. Why not come along? We'd love to see you there! #bitanetworking #businessnetworking #onlinenetworking

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If you're an SME or small business owner, I'm keen to get your views on a project I'm currently working on. With support from Claire Ackers, I'm in the process of building a PR & comms training programme aimed at SMEs and small business owners, and wondered if I could ask you a few questions to help inform the delivery of it. 1. What are your main challenges/struggles/pain points when it comes to PR, communications and stakeholder or audience engagement? 2. What would be your key take aways/learnings/outcomes if you were to join a PR training programme? 3. What would you want to be able to do at the end of a PR training course? 4. Would you prefer live webinars/virtual sessions, or pre-records that you can watch at your leisure? 5. What would you expect to pay/what budget would you have to join a PR programme that included live and/or pre-recorded training sessions and supporting learning materials? Thanks in advance, and watch this space! Sara Beyond Echo PR

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Need an extra pair of hands with your marketing, PR and comms? We work with you to deliver sustainable marketing and PR to increase your branding and client awareness, not just a one hit marketing campaign that delivers little but costs a fortune. We know the industry and can tailor an integrated marketing package to suit your needs and budget. Talk to us today! [email protected]

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Need an extra pair of hands with your marketing, PR and comms? We work with you to deliver sustainable marketing and PR to increase your branding and client awareness, not just a one hit marketing campaign that delivers little but costs a fortune. We know the industry and can tailor an integrated marketing package to suit your needs and budget. Talk to us today! [email protected]

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That's a wrap! Today we've published the fourth and final part of Dr Kevin Ruck and Richard Bailey Hon FCIPR's research into PR education. This final chapter is about public relations research and knowledge transfer. This is the part that interested me most as of course at PR Academy Ltd we are all about PR and comms education and like our teaching to be about how theory and models translate into practice. I was pleased to see that 87 per cent of respondents stated that they are interested in learning about how academic research can be applied to practice. As one respondent commented “Professional qualifications and academic research are an add value to the professional, due to the fact that they provide practical mechanisms one can use to navigate the opportunities and challenges that come with the PR profession”. Another respondent noted that “Research is of growing importance to practice and this is welcome”. However, it is worth noting that not everyone values academic research, as highlighted by the following comment: “From what I’ve seen, PR research is difficult to apply and often appears to be deliberately abstruse”. BUT - does academic research lag behind practitioner interest? Kevin did a lot of analysis of journal articles for the report - you can find out more in the full chapter below which also contains links to the previous three chapters. #pr #publicrelations

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A moment for Will Hart 👏 It’s important to me to give credit where it’s due, and Will has grown PRmoment Leaders Agency fantastically since its launch. It's been great to watch what was once an idea come to fruition and give real value to PR leaders. It’s an excellent programme that aims to engage PR leaders in their own personal development. Whether it’s learning how to future-proof your teams, the role comms has in your business strategy or understanding the contribution PR has on an organisation’s bottom line. It's been a fantastic project so far that we've had some great engagement on. ___________________________________________________________________ If you've somehow managed to miss it, PRmoment Leaders Agency is for senior agency team members. It features an educational syllabus designed to develop and retain your key team members, while preparing them for leadership. If you want to know a little more, drop Will a DM, or head to our dedicated page (link in the commments).

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The PRmoment Awards early bird deadline has passed, but this doesn’t mean entries are closed for good! If you’re at your desk thinking about entering, but are sadly struggling with a bit of writer’s block, then we’ve compiled eight tips that we’ve learned over the years to inspire you. Here are eight things to think about when planning and completing your award-winning entry: 1. Read the category descriptions, and if you need clarification, give us a call. We’re happy to offer advice.  2. Read the judging criteria and stick within the word limit.  3. Link your results to your objectives and try to include more than just output metrics. 4. Could you include an image or link to a video in the entry form? This helps the judges understand the work quickly.  5. Remember that judges will read many entries, so you must make yours memorable.   6. Always write in clear, concise English, avoid jargon and be careful if you're copying and pasting from existing materials. 7. Take your time as award-winning entries often take time and effort to write and perfect.   8. If you are submitting work for a client, please make sure they are happy for you to do so. Winning awards is a compelling way to attract and retain clients, turn heads and bring recognition to your team. Thinking about entering? Take a look at our categories to see what work you can celebrate in 2025 https://lnkd.in/eYayhnM 

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