Stacey MacNaught

New blog post published on Page Speed and SEO with handy tips for you (or us) to optimise loading speeds, compress images and rank higher. SEO Audits cost £200 with a full report for you / us (or another company) to action. https://lnkd.in/e5FtE7et

2

Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

4

Google's March Core Update finished rolling out on the 19th April! Despite search (SERP) volatility still being high to very high for US and and normal to high for the UK Apaz Google's aim was to reduce low value content (inc. AI spam content) by -40% but early reports are showing more like -45%, along with targeting sites that have poor user experience or content created for search engines Search Engine Land wrote about it here - https://lnkd.in/eRKY6kMg Anyway, the basic gist of the update is depicted below: 📣 Users don't want copywriters who write a fluffy articles to try and rank for loads of terms. 📣 Even historic sites that provide information aren't safe in search as some have seen traffic declines of -95% 📣 Users want content they can trust, and ultimately big brands have the budget to buy experience and expertise So now the preferred media from users is UGC, forums and discussion boards as these get to the point and aren't angled to try sell you something or have a hidden agenda. Sites like Reddit have gain trust with users due to the helpful answers or content being bumped by other users liking it allowing the best content to raise to the top based on community voting. So shout out to BigBalls69 and n00bSlayer420 who are now the most relevant result in Google without even trying to rank for it 💪 Anyone else noticed more Reddit results in search since the update? #seo #googleupdate #reddit

11

3 Comments

**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

6

"Want to access a larger and better poo?" 💩 If you are going to automate you spam, at least spend the time looking at how your ad copy gets visibility on all possible applications! oh and as the CEO of Reboot Online, I can proudly say we’re number one in SEO, not number two! 😜 (I'll get my coat!) What's the funniest spam message you ever received? #spam #seo #marketing

29

6 Comments

For those clients scratching their heads about missing data for parts of last week or incorrect unassigned categorisation in GA4 we hear you.... There is a problem globally (as far as we can see from our clients).. Hang in there.. We'll keep you all updated.. #GA4 #Processing #unassigned

11

2 Comments

Today, we dropped the first issue of Untapped Potential by Digitaloft Not signed up yet? Here’s the first post in the series…a deep dive into the SEO tactics we’d leverage to unleash Inghams’ untapped potential 👇 https://lnkd.in/g33HnyZU

16

1 Comment

These reviews focus on the good or bad of websites that I give 59 seconds of my time to. In this case, multi-lingual translation of website pages is a major plus (that so many fail to do). It's just a shame that there's little depth to the product ranges available. I create these videos so that people can pick up on useful things that they can consider adding (or avoiding!) within their own websites. #digitalmarketing #websitetips #customerexperience

2

🚨August SEO round-up below for anyone looking to stay in touch with what's going on in the world of search🚨 This month covering: 🌍 AI Overviews Roll Out: Now live in the UK, India, Japan, Indonesia, Mexico, Brazil, along with the US. Improved accuracy, citations, and UX - appearing in 7-13% of searches at present. 🚀 August Core Update: Rolled out on August 15. Smaller publishers are slowly recovering, while spammy tactics continue to face severe penalties. 📈 Reddit’s Rise: Reddit now receives 400% more traffic from Google in the UK than the BBC—a staggering shift in search visibility over the past year. 🖼️ Google Lens in Chrome: Search by screengrab is here, enhancing visual search directly in Chrome. 🏆 Top Stories Dominated: Five media companies control 20% of Google’s ‘Top Stories’ search-space. Top 20 publications listed. Useful to know for those operating in digital PR. 🌐 Web Traffic Trends: Only ~37% of Google searches lead to clicks on the open web, with the rest split between no-click searches and Google-owned properties. Stay informed and stay ahead with Distinctly #SEO #DigitalMarketing #GoogleUpdates #SearchNews #SearchTrends

11

Identifying the best marketing strategy that suits your business... equal high ROI

1

Local SEO is essential for Welsh businesses aiming to connect with their community effectively. By optimizing their online presence, companies can improve visibility in local search results, attract more customers, and foster growth. Investing in local SEO strategies is not just about ranking higher; it's about making meaningful connections within the community. For more insights on how to navigate local SEO, visit:

1

Sometimes we can get wrapped up in exciting campaigns and forget the SEO fundamentals. #seo #seofundamentals

2

At face value, the finding here from Dan - that query is the most significant predictor for click-through rate - is quite intuitive/unsurprising, but that misses the most important part of this post ⬇️ Dan is also doing something very rare and generous, giving us a peek under the bonnet of some of the new AI-driven processes he's been building. For SEOs looking to really get ahead right now, these are exactly the kinds of processes and analyses you should invest in now. Previously, this would be a space that only data scientists would feel comfortable in, but LLMs can help us harness this, too—you need to be curious and want to learn/engage in the process. From calculating custom CTR curves to query classification, even the parts of the process Dan describes could become essential parts of your SEO data toolkit 

18

4 Comments