Andrew Smith

Leveraging Sawtooth Software tools increased profits by 31% for TGI Friday restaurants, as reported by Chris Moore of Ipsos UK at our recent preference modelling training in London. Specifically, Sawtooth's survey research tools with conjoint analysis were used to guide pricing. Conjoint analysis is also used for optimizing features in products/services. Recent companies that have shared how they use Sawtooth to help power their businesses include: Blizzard Entertainment, Microsoft, Bose, P&G, Universal Orlando and HEB. Sawtooth tools aren't just for conjoint analysis and MaxDiff...38% of Sawtooth customers report using Sawtooth's survey platforms exclusively for all their survey research needs. So, you can think about saving costs by moving all your survey research to Sawtooth. We don't charge per-complete fees. #sawtooth #conjointanalysis #surveyresearch #maxdiff #quantux

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Data quLity is one of the biggest threats the research sector faces - follow our new podcast from Research Live Market Research Society (MRS) for more in depth insights into the subject

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Another news article, and another opportunity to highlight the uncanny accuracy of Ipsos Global Trends 2024 (kudos to Billie Ing and the team!). Sadly, this one isn't good news. This article on Black Friday scams highlights how this shopping bonanza has become a prime target for cybercriminals. This reinforces key trends from the report: 💪The Power (and erosion) of Trust: Scams damage consumer trust in online platforms. Transparency and security are now more critical than ever for brands, especially as trust in large organizations erodes. The cost of living crisis adds fuel to this fire, as financial pressures make people more vulnerable and potentially more desperate for deals. Brands that prioritize security and transparency can build trust and differentiate themselves. 🤨 Technowonder (and weariness): AI is at the heart of both the excitement and anxiety surrounding technology. While AI offers incredible potential, the rise of AI-enabled scams fuels skepticism and weariness. This duality is central to the Technowonder trend. Our Financial Research Survey (FRS) team sees firsthand how the cost of living crisis impacts people's financial decisions and potential to become financially vulnerable. Consumers are increasingly prioritising value and actively seeking ways to make their money stretch further. This creates both a challenge and an opportunity for brands. Those who understand these pressures and respond with empathy and genuine support can build stronger, more resilient customer relationships. Article here https://lnkd.in/eKFwEaEK #IpsosGlobalTrends #ThePowerOfTrust #Technowonder #BlackFriday #Scams #AI

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In collaboration with Engage media, the 'UK CX Report' explores the current challenges impacting customer behaviours. 🔍 Using the Ipsos Forces of CX framework, we've evaluated customer perceptions across diverse industries. From the outstanding to the forgettable, we've spotlighted it all. What this report delivers: ✅ Gain invaluable insights into how brands are meeting customer needs. ✅ Compare CX performance across sectors for groundbreaking cross-industry learning. ✅ Discover opportunities to elevate experiences and enhance key metrics. ✅ Enrich customer journeys with essential functional and emotional elements for stronger brand-customer relationships. Download the report to support your business case in delivering what customers require across products, services, journeys, and channels. Link: https://lnkd.in/d7QphyKu

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NEW: our first MRP poll. Historic in every sense. #GE2024 👉 Ipsos MRP estimates Labour could win 453 seats and the Conservatives 115, with a Labour majority of 256  👉 Ipsos MRP projection suggests Nigel Farage winning in Clacton, Jeremy Corbyn losing in Islington North, and high-profile Conservatives such as Penny Mordaunt, Jacob Rees Mogg, and Grant Shapps facing losses 👉 117 seats are 'too close to call'. Conservatives are currently second in 50 of these, Labour in 43. So small changes in parties' performance could change the picture further 👉Liberal Democrats are poised to win 38 seats, SNP 15, Reform UK 3 and Greens 3 Click on the constituency map for seat-level estimates...

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How do we ensure we are making impact with our insight? How can we communicate the value and the commercial actions arising from what we have researched? This is a pressing concern for both research agencies and insight teams in client businesses... One way to improve the impact: Present a story, not a powerpoint deck! Why is this so important? Picture this: a dynamic market research team stepping into a client presentation armed with a powerful arsenal of visual aids and storytelling prowess. 🌟Connect 🌟Captivate 🌟Engage With every challenge that arises, they adeptly weave storytelling magic, transforming obstacles into opportunities. Through compelling narratives, use of stories and examples and striking visuals, they not only convey complex ideas with clarity but also inspire confidence and trust. It's all about building that connection... Seriously, what are you waiting for? #MRX #Insights #MarketResearch #MarketingResearch

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💥Hot of the press💥 September Ipsos Update!  Data, Healthcare, #Education (👉my favorite for September) …deep dive into the latest research and thinking on key topics from Ipsos teams around the world. 🔎 https://lnkd.in/eShWHvTa #IpsosUpdate #Education #AI

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It is National Learning Week and our latest Ipsos UK research shows despite employees' appetite to learn, the supply isn't keeping up with demand. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. Download the report and let's chat about how Ipsos can help you transform your workplace learning culture. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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🎙️New podcast with Ben Page to listen to over the weekend! On the Inside Tech Podcast hosted by Harry Wake, Ben discusses the fascinating world of market research. He shares insights into the wide array of Ipsos' expertise, his personal journey within the company, and valuable advice for the young generation. Plus, they delve into the exciting intersection of technology, AI, and synthetic data in the market research sector. 🎧 Listen it now: https://lnkd.in/e7BGZ8yd

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/gvfB-2A8 #Attention #CreativeEffectiveness

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NEW November Ipsos Update features Ben Page review of the month, ahead of US election alongside Ben Marshall’s research on how people around the world rate their country’s infrastructure (EV charging points get low marks). Plus: * Mike VanNieuwkuyk Alexandre de Saint-Léon and Mathieu Doiret pick up the story on electric cars, including a look at the barriers - real and perceived - to purchasing one for the first time * Diana Livadic on why #AI alone can’t make creative and impactful adverts * Matt Carmichael, Kate MacArthur and guests on the future of the food industry * Betsy Georgiton, Jim Legg and Ajay Bangia with the latest in our “Conversations with AI” series * The new AXA/Ipsos Future Risks Report, which sees Cyber Security, Big Data and AI prominent in the worry list of experts and the public alike, although climate change is out in front * Colin Ho and Chris Murphy on marketing to older generations: 50-70s are responsible for 27% of spending across 14 major markets Browse the digest and download the research reports if you want to go deeper

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I am not a frequent snacker, but when I do indulge in snacking time I agree with 50% of UK snackers who say they would like to make healthier choices but often fail to do so! Some Fascinating insights from the work the #Ipsos Observer team have been doing around snacking behaviours. Get in touch with our team to know more! #Ipsos #omnibus #snacking #MarketResearch #BeyondTheBite

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NEW Ipsos UK: Navigating the Storm 🌩️ Britain's upcoming #election will be influenced by #PublicServices concerns, amid economic, demographic, & climate changes. The IFS warns of potential post-election spending impacts. How parties address this remains uncertain. Understanding public views is crucial. We've got a report that dives into public opinion & major challenges the next #government will face. Find out more 👉 https://bit.ly/442zLP4  

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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👇 Here's my latest blog reflecting on last week and Labour's conference. In summary, in some ways the new Government IS giving people what they want, in others it isn't. As always, I draw extensively on Ipsos UK data but all views are my own. 📊 #politics #polling #publicopinion

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NEW: Ipsos Mental Health Day research report. 62% of us (across 31 countries) say we've felt stressed to the point it's had an impact on our daily lives. Key points include: * Gen Z women are particularly likely to say they've experienced low points * 76% of us say mental health and physical health is equally important * But we think our healthcare systems are lagging behind, with more of a focus on the body than the mind * Mental Health is the #1 healthcare concern (cancer is #2 and stress is #3) Explore the results here: https://lnkd.in/e8g35SJR And for more context and analysis, take a look at the "Conscientious Health" component of the new Ipsos Global Trends report https://lnkd.in/e3BA-QZS

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The debate around synthetic data (synthetic respondents) is intriguing. We can see limited application in some areas, such as in testing survey instruments or in replacing complex weighting models, but otherwise it's a hard sell. For example, #VansonBourne does a lot of research helping technology vendors to understand their brand position relative to their competitors and the challenges and opportunities they face. I couldn't advocate using AI generated respondents for that. Not in this dynamic market. Vanson Bourne #AI #MarketResearch

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We are pleased to see the publication of Ipsos UK's new report, conducted in partnership with CAST, on Net Zero Living in 2024 🌍 The report explores public perceptions to net zero in the UK, providing valuable insights for policy makers seeking to understand and enhance public support for net zero policies 🏛 By understanding the factors that influence public perceptions of net zero policies, policy makers can develop more effective strategies for building consensus and driving action on climate change. Three key takeaways from the report: 1) Britons continue to be worried about climate change (77%), however, there has been a slight softening in concern in recent years 📊 - Could the cost-of-living crisis be overshadowing the climate crisis? 2) Public support for net zero policies is significantly influenced by personal impacts, so framing policies in terms of positive personal impacts boosts support 🙌 - Cost savings are a particularly strong motivator, especially on policies like adjusted product pricing & EV subsidies 3) We need to make climate action personal & relatable 🤝 - Highlighting the co-benefits, like cost savings and convenience, is crucial for building public support. Read the full report on Ipsos UK's website: https://lnkd.in/ezdRjnSE #NetZero #ClimateCrisis #UKPolitics

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