Simon Penson

One of the really interesting things about having both brands and agencies using Macaroni Software is being to able to compare the levels of activity for both. What we're seeing so far is agencies use it to deliver the same amount of work in a fraction of the time that they were before. Brands though are not limiting themselves. They are doing huge amounts of updates - sometimes more than 1k per week in terms of mapping keywords, on-page optimisation, creating new pages and content and building internal links. The results, unsurprisingly, are much, much better. Our goal now is to encourage agencies to not just do the work they were doing for their retainer in an hour each month, but do double or triple in 2-3 hours.

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Looking to invest in something unique and profitable? , we dive into the world of .co.uk domain name investments and why it could be the next big thing for your business or portfolio. 💻💼 Discover how owning a premium .co.uk domain can boost your brand’s credibility, improve SEO, and appreciate in value over time. Whether you're a business owner or an investor, securing the right domain can open up incredible opportunities in the growing digital economy. #domains #socialmediamarketing

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How can #FacebookAds boost your business? We've put together some of the benefits ⬇️

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💡 Small Improvements Lead to Big Wins 📈 In business, we often focus on the major projects—the complete website redesigns, the huge marketing campaigns, the big launches. But sometimes, it’s the small, consistent improvements that make the biggest difference over time. Imagine if you made just a 1% improvement every day. It doesn’t sound like much, but over time, those small changes compound and lead to massive growth. Think of it like adding a single brick to a wall each day. Eventually, you have a fortress. Here are a few small tweaks that can lead to big results: Optimize Your Website for Speed: Shaving a second off your load time can reduce bounce rates and keep visitors engaged. Revamp Your Calls to Action (CTAs): A slight change in wording or color can boost conversions more than you might expect. Post Regularly on Social Media: Consistency builds trust. Even if it’s just a couple of posts a week, showing up regularly keeps you top of mind for your audience. Improve Your Response Time to Inquiries: Getting back to leads quickly can set you apart and build rapport from the start. Ask for Feedback: Simple, right? But feedback from your customers can reveal insights that spark big improvements. Remember, you don’t need to overhaul everything at once. Focus on small, impactful changes, and watch how they add up. At WebCreationAU, we’re all about helping businesses find these small wins and turn them into big successes. What small change will you focus on this week? #businessgrowth #digitalmarketing #smallbiztips #websitedesign #compoundinggrowth

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“I’ve seen agencies grow well and I’ve seen agencies grow badly”. NEW clip from our most recent podcast episode of Building a Winning Team: Insights on Growing Your Digital Agency. Give it a thumbs up if you like 👍🏻 Watch in full here: https://lnkd.in/epH5ewgH #AgencyInsights #DigitalAgency #BusinessGrowth #TeamBuilding  #BusinessPodcast #Agencies 

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UK Economy- don't cut your marketing budget... 💹 In a previous newsletter, I have written about the Mimic Octopus and its ability to adopt and change. ✔ You can read it here: 👇 https://lnkd.in/eUt6PVPG If you feel like your business is stagnating and you cannot find an angle to market your services, we now offer a cost-effective 💱 Marketing SWOT service. ✔ Plus, funnels from £150/month.... ✔ Get in touch to find out more. #marketingfunnels #marketingswot #marketingstrategy

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Last week at Substrakt we launched our first Cultural Website Performance Benchmark Report (which you can download via the link in the comments). We looked at the 2023 website traffic data for 76 cultural websites (encompassing over 110 million user sessions). I am doing a couple of webinars over the next two Wednesdays (tomorrow - Weds 8th May at 2pm BST, and next week - Weds 15th May at 11.30am ET / 8.30am PT) to walk through the background to the report, and some of our main findings. Book your place here: https://lnkd.in/eeaHnrun For example, our analysis found that: - On average, mobile devices are now responsible for more than 69% of traffic to cultural websites. However mobile conversion rates are on average 68% lower than desktop traffic. - Cultural homepages are the entry point for just 16% of traffic to cultural websites. - Traffic from email converts at a higher rate than any other source. - Basket abandonment rates on cultural websites are 52% better than other ecommerce sites. - The average value of mobile donations increased by over 70% in 2023. - 'Engagement rates' for cultural websites are 40% lower than other sectors.

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How do you get started with a revenue focussed SEO strategy? In the latest episode of The Loop podcast, Cognism’s SEO whizz Joe Barron sits downs with Sam Dunning, Founder of Breaking B2B, to dive into the revenue focussed side of SEO. Tune into the full episode to learn: 👉 How to target dream clients through SEO 👉 How to get started with a TOFU or BOFU SEO framework 👉 How revenue focused SEO differs from most SEO strategies Linked in the comments!

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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At Blue Array, we know how crucial SEO is for young businesses serious about scaling organic traffic and building a strong digital presence. That’s why we’ve designed Blue Array Ignite, our SEO accelerator programme specifically tailored for startups and scale-ups. This 12-month partnership offers expert SEO support with pricing built for early-stage businesses. ⚡️ Are you eligible? - You’ve completed an external funding round - Your business is under 5 years old - You currently employ less than 50 people - You have an ‘implementer’ within your business If this sounds like you, let’s supercharge your growth and take your SEO strategy to the next level. 🌱 Ignite your startup today 👇 https://lnkd.in/edt-MZg2 #SEO #Startups #ScaleUps #BlueArrayIgnite #OrganicGrowth

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Member Video Testimonial For our Smart Ai Business Directory developed by the team at Smart Ai Media Group - By Adrian Griffiths - Director, Seddon Surveys https://lnkd.in/ex4_xcir #aimarketing #seo #businessmarketing #marketingservices #googlerankings #b2b #businesses #aiautomation #aiautomationagency #ai #b2bnews #aiandrobotics #ainews #ainewsupdats #roboticsnews #videocontent

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**A disastrous client project & its fallout** I'm thrilled to announce that our latest podcast episode featuring Matt Saunders is now live! Matt has built a community of over 15,000 freelancers and creatives, and has founded multi-digital agencies. Tune in to hear Matt's inspiring journey from overcoming fear to embracing purpose in business. With over 15 years of experience in digital marketing, Matt shares valuable insights and practical strategies to help you unlock your entrepreneurial potential. In this episode, you'll discover: Overcoming Fear: Learn how Matt conquered his fear of failure and took positive risks to stimulate growth in his business journey. Infusing Purpose: Explore the importance of infusing purpose into your business and how it can lead to mindset shifts towards abundance and growth. Unlocking Potential: Don’t overthink about launching a business, you’ll never feel fully prepared! Matt advises ‘start before you’re ready’. Whether you're just starting out on your entrepreneurial journey or looking to take your business to the next level, this episode is packed with valuable insights and inspiration to help you achieve your goals. Listen now on all podcast platforms and Youtube. Links below

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⚠️ 1 Common Marketing Mistake ⚠️ Ben Davies reveals one of the most common marketing mistakes founders make in the early stages 💬 Catch up on S3 Ep14 of the podcast today 🎧 📺 Watch on YouTube - https://ow.ly/AwrN50TtMao 🎧 Listen on Spotify - https://ow.ly/pEBI50TtMap #Marketing #StartupMarketing #FounderContent #GrowthMarketing #Entrepreneurs

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