Simon Derungs

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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Is your marketing strategy genuinely unlocking its full potential? 🚀 Growth doesn’t happen accidentally—it results from deliberate, inspired action. To create impact, we must approach our digital strategies with a fresh perspective that blends creativity with purpose and clarity. Our latest video delves into insights designed to energise your approach and inspire intentional progress. Sometimes, all it takes is a shift in mindset to turn a challenge into an opportunity. 💡💪 Ready to elevate your strategy? Visit www.katipodigital.com for resources to fuel your next breakthrough.✨ #MarketingStrategy #DigitalTransformation #InspirationForGrowth #ProfessionalDevelopment #KatipoDigital #LeadershipMindset #SuccessDriven #IntentionalMarketing #GrowthMindset #BusinessStrategy#SuccessDriven

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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We are incredibly excited to announce Brand Narrative Media! A consultancy-led production service, designed to help you craft a compelling story for your brand. We will help you create a narrative that resonates with your audience and sets you apart in the market. Find out more about Brand Narrative at brandnarrative.uk #brandnarrativemedia #storytelling #brandstorytelling

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Transform your ideas into a fully funded deal. 🤝 suzanne alizart, Creative Business Affairs Consultant, will host an insightful masterclass tomorrow for our Autumn Cohort on our Create Growth Programme, which examines all aspects of business affairs for the creative industry.  Matching the right money to the right idea is key to success, so knowing what different types of funding mean for your concept is essential to striking the right deal.  Discover more about this session, link in the comments. #Funding #CreativeFunding #FundingSupport #GrowthProgramme #CreativeEast

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INSPIRATION | The backbone of business. The lifeblood of the economy. The heartbeat of Britain. SMBs matter. In his latest think piece, Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, delves into the psychology of SMBs in Britain, exploring what makes them tick and how to effectively market to them. Key insights from the report include: 💠 Segmentation Strategies: Moving beyond data points to align strategies with the business essence. 💠Inbound vs. Outbound Marketing: Crafting effective engagement through balanced approaches. 💠Buyer Behaviour: Understanding "Lookers & Bookers" to tailor marketing messages. 💠Humanising SMBs: Using real stories to reveal aspirations, challenges, and motivations. 💠Building Authentic Relationships: Balancing broad communication with individualised needs. 💠Embracing the Extraordinary: Encouraging businesses to move beyond compromise and create lasting impacts. 📖Unlock the potential of Small and Medium-sized Businesses in B2B marketing by reading the full report.- https://lnkd.in/ei4V4kQm Publicis Pro is part of Publicis Groupe UK, in partnership with The Marketing Society. #SMBs #B2BMarketing #PublicisGroupeUK #TheMarketingSociety #BusinessStrategy #MarketingInsights

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In the second instalment of our series on effective Special Educational Needs and Disabilities (SEND) communications, we explore the importance of crafting a cohesive brand identity… Establishing trust starts with a strong brand narrative that can be used repeatedly across all your marketing and PR. For more top tips on delivering your SEND communication plan, visit the link in the comments 👇 #Westco #communications #SEND #brandidentity

As the back-to-school season kicks off, we are asking industry leaders what they are committed to unlearning. Charlotte Smith, Senior Account Director at Citizen Relations UK, is shunning the pressure to be a PR specialist and embracing the power of learning from trying different things. "It is transferable skills and an open mindset that stand the test of time in our increasingly fragmented and saturated industry." Read the full article via the Creativebrief platform: https://lnkd.in/ePv2q6-8

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Is #creativity really dying as consumers are simply bombarded with ads? Or do we just need to ask better questions? In response to Omar Oakes’ recent piece on the death of creativity as a commodity, The Media Leader UK invited AC’s Dan Moseley to offer a different viewpoint. Read this latest article to see why we believe that tech can be used to improve ad performance and make everyone’s lives easier. And that means a reboot of creativity and of the whole process behind it. Get all the insights at the link in comments ⬇ #advertising #creative #media #agencies #ads #digitalads #effectiveness

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How does your brand make the world a better place? 🌎 A compelling brand purpose should engage and inspire both internal and external audiences. Watch our webinar to hear Paul Hitchens reveal the value of a sustainable brand strategy: https://bit.ly/4aWITad #CIMwebinar #BrandStrategy #SustainableMarketing

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PILLARS OF EXCELLENCE - Problem Solving Vice chairman of the Ogilvy & Mather group, Rory Sutherland, explains how re-framing a problem can make it easier to solve. #ProblemSolving #Excellence #PillarsofExcellence #Pillars #marketing #optimisation #optimising #thinkingoutsidethebox #thinkoutsidethebox #thinkingoutsidethesquare #thinkoutsidethesquare #iinovation #innovate #efficiency #timesaving #timesaver #mindset #mindsetmatters #efficient #streamline #rorysutherland #rorysutherlandclips #rorysutherlandquote

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Episode four of Real Talk is now live. IPA (Institute of Practitioners in Advertising) Lead Josh Krichefski, joins Alex, Nickii and Imogen to call BS on the perception that London is the heart of the creative industry. For many, London seemed like the only place to go to start a career in adland. But Josh argues that things have changed in recent years. The cost-of-living crisis, rising London rents, and remote working are a few of the reasons why things have moved away from London. This shift has helped agencies unlock a wider talent pool, and the breakdown of geographical boundaries has helped regional agencies to work globally. To hear more from Josh. Listen to the new episode here: Spotify – https://lnkd.in/ebVwEEgz Apple Podcasts - https://lnkd.in/eVZUjtpU #NewPodcast #RealTalk #MarketingPodcast #IPA #RegionalAgencies

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There's a new advertising campaign from Barclays UK that has caught my attention. You can watch it here https://lnkd.in/eHTawgnG. It is built on a very simple to understand insight from a report by The Money Advice Service that states "our relationship with money is formed from the age of 7." One of the reasons this resonated with me is that if this is the case when it comes to things like bank accounts and pocket money then it stands to reason that it will apply to charity and philanthropy too. But, at the moment, we don't look to embed these values in children from a young age. As a trustee of First Give it is something that we discuss a lot. What is the best way to ensure that giving to charity is not seen as exceptional or a one-off? How do we make sure that charity is not just "what rich people do" but is accessible to everyone? And how do we get people understanding that the £94bn that charities in the UK spent in the past 12 months isn't just a 'nice-to-have' but is essential in keeping hospitals, the arts, in fact civil society as a whole, afloat. (To give it context, Income Tax raised £277bn over the same period. Make no mistake, the third sector is of huge significance.) And yet, 'giving' is not ingrained in us as children. The First Give programme has impacted on over 200,000 Year 8 pupils in hundreds of schools across the UK. But we know that one intervention is not enough - and Year 8 might also be too late a starting point. Why's this so important? A functioning democracy that is diverse and inclusive cannot be fully funded by the State. The truth is, it never was. Our hospitals, galleries, schools etc have long been funded by philanthropy. Our challenge is to create the next generation of givers. To do that we'll need to start them young... #charity #philanthropy #ad #giving #creative #thirdsector Creative & Commercial

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🎉 𝗣𝗿𝗼𝘂𝗱 𝗠𝗼𝗺𝗲𝗻𝘁 𝗔𝗹𝗲𝗿𝘁! 🎉 The MTM Agency has been recognized as one of the Top 10 Recommended Agencies in the UK by The Drum Recommends for the fourth consecutive year! A massive thank you to our incredible team and our client partners for their genuine feedback, trust, and unwavering support. 🙏 Check out more about The Drum Recommends: The Drum Recommends #DigitalMarketing #MarketingAgency #TheDrumAwards

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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