Richard Moore

5 steps to a 95% reply rate: 1) Optimum deliverability 2) Double validated data 3) Research your prospect 4) Kidnap their favourite pet 5) Use the CTA 'Want to see them again?' along side a picture. 🐱

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One big lesson I wish I’d learnt earlier in #business: >>> Qualify hard and early <<< Here’s why… You need to qualify prospects, before you give someone the opportunity to work with you. If you don't... ...you're at risk of working with clients who don't have what you need, to deliver the outcome you're offering. ^^^ read that again. A side (but equal) benefit... There's two paths that people take to make a purchase: 🔴 1. You're either in *their* buying process, or 🟢 2. They're in *your* sales process. One you can control. And one you can't. So… If you're in their buying process, you could be dragged all around the place: > Phone calls > Meetings > Proposals > "We'll think about it in 6 months time…” etc. But if they're in *your* sales process? You get to set the steps of what they need to do, and boxes they need to tick, if they want to become your client. You lead, they follow. So you can filter out anyone who you can’t help… Or anyone who has a red flag dangling around their neck 🚩… …because they will be a pain-in-the-backside to work with (of which there are many!) Not to mention… Because you're starting to lead - the more you lead, the more people follow. So if you set up a process and stick with it… Then you're going to be working with the clients that YOU want to work with. Which is kinda important if you want to build a business you don’t hate... 😄 #marketing #sales #growth

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Nobody will remember - the sales pitch you sent last quarter - the number of connections you've amassed - the latest feature you launched But people will remember - you understood their pain points - and offered solutions that resonated - without asking for a meeting ✔ Authenticity stands out in a sea of noise. Growth on LinkedIn is about building trust, not just a following. How are you adding value to the conversation today?

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The gurus, LinkedIn lead-gen 'experts', and cold email cyborgs have convinced you that more meetings = more money. That's the only way they know how to justify their existence. If your sales process sucks, you're going to need a lot of meetings to convince people to buy. You're going to need a lot of spam and automation, too. Who the hell wants more meetings with people who haven't paid you yet? Here's our pitch 👇 ➜ "Less meetings, more revenue." - LinkedIn+Podcast = top, middle, 𝘢𝘯𝘥 bottom of funnel - Capture warm leads from engaging + requests - 3-message sequence to Loom video strategy - Book a call from Loom video if ideal - If not ideal, set a note to reach back out If they don't buy, we put them on our email list. We don't chase them, we don't book more calls, we don't ask for a "chat" to catch up. Modern lead generation should be attracting, not chasing. Show them, don't tell them. Let them get jealous of your client's results, so they want to buy. Intrigue them, sell them on their "horrible" state of affairs, whatever you need to do with the content, but do not chase. Let them come to you, ready to buy. /endrant ✌️ PS: This is not a war on discovery calls. I completely understand that more discos leads to more revenue in most cases. I am simply pushing back on the narrative that you 𝘯𝘦𝘦𝘥 more discovery calls to be successful. Call me crazy. They have before 😘

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What’s the secret to turning outreach into opportunity? 🗝️ It’s all about personalisation. People can spot a generic pitch from a mile away, and nothing switches off a prospect faster than feeling like “just another name on a list.” Instead, here’s how to make every message count: 🔵 Research, research, research. What challenges are your prospects facing? Check their company news, LinkedIn activity, or industry trends to show you truly understand their context. 🟢 Craft a tailored message. Mention something specific about their work or industry, and align your message with their goals. A personal touch goes a long way. 🟠 Offer immediate value. Don’t start with a hard sell—share a tip, an insight, or a resource that shows you’re invested in their success, not just their wallet. Outreach isn’t about selling right away; it’s about opening the door to trust and conversation. When you get that right, the opportunities follow naturally. What’s your biggest challenge when it comes to personalisation? #SalesOutreach #Personalization #TrustBuilding

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daily emails for coaches 👨‍💻 Want to turn your subscribers into buyers?!! ✅🙌🔥📩 find out how with done for you 📩🤗 !? custom campaigns - do you want to add up 20k to your sales in the next 90 days ? Dm - me today!! let's jump on a quick - free 7bmin call and let's talk how to level up your inbox 💯🔥 together!!

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Agency founders, Is your agency marketing not producing the results you want?  It might be because you lack empathy. Here's a question: do you actually care about the people you're marketing to? If so, what's the evidence? Here's the thing... Your buyers don't want to be sold to.  They want to be understood. With care and empathy, you take the time to understand your buyer's specific problem—not a generic version of the problem. Specifics matter; when you know the specifics, your buyers will notice. CQ --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. #agencygrowth #deepspecialization #positioning

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Nobody uses this headline anymore. 𝗜 𝗮𝗺 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝘁𝗼 𝗲𝗻𝗮𝗯𝗹𝗲 𝘁𝗵𝗲𝗺 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗲 𝗶𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. 𝗧𝗵𝗲𝘀𝗲 𝗜 𝗱𝗼 𝗯𝘆 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀, 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀, 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 𝗮𝗻𝗱 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀. Correct me if I am wrong. In just a few years back, mostly course creators and coaches marketed their products with; 10x your sales in 3days 10x your productivity In less than 5 days 10x your revenue…. 10x this… 10x that… There was pressure everywhere. That was a great goal but was it realistic? Keto dieting is great for weightloss but have you noticed that when it is stopped, a rebound fat comes back and that can be depressing. Here's where the twist is. You want to 10x but haven't 2x. You want to begin a certain type of dieting but you are not taking it one at a time. Excellence is built gradually, that is why you have to start counting from the least to the highest number. I think the problem of this era is the ‘quick quick syndrome'. Maybe because of technology. There's a thing called PROCESS. You will have to learn the ropes. For you to 10x you must have consistently 2x, 3x, maybe 5x. The results build up. Let's double the efforts to double the results, even tripple it. Then 10x will come easy. These could be reason for some call-outs and drags of coaches on social media for no result as they promised. The goal was not realistic but we prefer to be sold a lie than the real thing. However, I understand exceptions. Do we call that luck or coincidence? Let's trust the process. We will get all that we work for. How do you think you can 10x a result in a short while in 2024? #20daylinkedinchallengewithhaoma

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How I help my coaching/consulting clients massively boost their mindset before a sales call 4 Keys to get the right client to say "YES!! - Sign me up!" (the most juicy part is at the end so make sure to read all the way through) Sales calls, discovery calls or free consultations or similar all have the same purpose: To see whether the potential client and you are a good fit for a collaboration This is how I help my clients prepare 👇 1. The right perspective First of all, ask yourself the below questions 1. Are they looking for me to convince them that they need my help? (Not good) 2. Do they seem ready to do the WORK? 3. Are they committed? 4. Are they looking for an easy way out? 5. Do they let me lead them? 6. What energy am I bringing in to this call? Then its time to 👇 2. Boost your mindset By saying the following statements out loud to yourself, e.g. in front of the mirror: 1. I FULLY believe in myself as a <life/health/IT/career/etc. coach/consultant>, I'm an amazing person and <same as above> 2. I FULLY believe in my clients: they are ready to make the changes needed and they CAN do it 3. I FULLY believe in my services: X, Y, Z - coaching/consulting is going to change his/her life/business/health and I get to be a part of it! You can also add any type of helpful growth mindset statement here, like: "Everyone that is ready to have a call with me, is also ready to get started working with me" 3. The right energy The next step is to prepare the energy of yourself and the room by: • Getting excited! excited to be on this journey with them! (feel it in your body) • Clean your desk and light a little candle • Make sure the light is good in the room • Make a cup of tea or your favourite hot drink • Dance with silly dance moves at least 5 minutes (releases nervousness) to your favourite song! 4. Boost your confidence The next step is to boost your confidence in yourself and look at the results you have created for previous clients You do this by making a list with the following types of "proof blurbs" that shows how much previous clients have gained from working with you this reminds you of the awesome work you do! 👉 Helped my client Ivan to go from plateaued to doubled revenue within 12 months 👉 Helped my client Emma get 160 qualified leads and one new client within the first 14 days 👉 Helped my client Charlotte land a multiple 6 figure (EUR) contract etc. The next step is to ask the right questions and if you want to know the EXACT questions me and my clients ask IN our sales calls to get potential clients to say "YES! I'm in - please send me the invoice" Comment "SCRIPT" and I'll send you the pdf with my entire sales script (with nothing left out - one thing WILL REALLY surprise you) So that you can sign ideal clients on repeat and replace your 9-5 salary

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Ready to speed up your sales? 1. Real-Time Conversations: Get instant feedback, handle objections, and close deals on the spot—no back-and-forth needed. 2. Personalised Pitches: Tailor your approach based on real-time responses for a more persuasive, effective sale. 3. Instant Rapport: Build trust quickly, overcome objections, and move prospects toward a "YES" faster. Telesales gets it done. 💥 #SalesSuccess #Telesales #FastSales #CloseDeals

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Metaphors. Analogies. Stories. Humour. These are your tools for standing out in someone’s inbox. Once you realise this, you can put reps in where it counts. Come see why 1,850+ happy clients use High Impact Writing to grow their audience and business: www.highimpactwriting.co

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7 lead-gen tips that’ll get you more enquiries than a £3k agency retainer: 🚀1. Let your market do your marketing Instead of guessing what problems your clients have and what they want to buy - ask them! Business is a lot more fun when you’re selling something people *already* want to buy. 🚀2. Sell an outcome, not a product or service Make the outcome specific, tangible, and something they really want NOW… 🚀3. No, you don’t need to finish your website Websites are for branding. Landing pages are for leads. So unless you’re fully booked and don’t need any more business? Build a landing page, not a website. 🚀4. Follow Up Maybe 5% of your audience/network is ready to buy now. So if you’re not following up regularly? You’re being financially irresponsible. Sorry not sorry. 🚀5. Focus on the problem, not the solution The easiest way to start conversations is by talking about your clients’ current problems. Be specific and they will sit up and take notice, even if they’ve never heard of you before. 🚀6. Combine LinkedIn with Email + Ads LinkedIn is a tool nothing more. And the best way to use it is *in conjunction* with other channels. Try and prove me wrong, I dare you 🙃 🚀7. Make your offer easy to say “yes” to Most B2B companies don’t even have an offer. They’re trying to sell what they do… Which is why sales are so hard. Figure out what your offer is, Promote it every day, And you’ll run rings around the competition. --- And.... go! #business #marketing

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100M Offer by Alex Hormozi’s ( Marketing king 👑) If you’re struggling to sell your products or services, 100M Offers by Alex Hormozi can transform your business. Here's how ? 1: Increase Perceived Value . Your customers buy based on how much value they perceive. To make your offer more valuable: Highlight the dream outcome - What will your customer’s life look like after they use your product/service? Provide social proof: Use testimonials or case studies to show real-world success. Add bonuses: Offer extra features or services to sweeten the deal. Example: A fitness coach could offer a diet plan as a bonus alongside workout sessions to create a more appealing package. 2. Reduce Perceived Risk People hesitate to buy because they fear wasting money or time. You can eliminate this fear by: Offering guarantees: For example, a "30-day money-back guarantee." Showing confidence: Use phrases like, “If you follow these steps, you WILL see results.” Explaining how it works: Break down your process to make it transparent. Example: A video editing agency could guarantee delivery of 3 high-quality videos per week or offer a free revision policy. 3. Charge Premium Prices Low prices can signal low quality. Hormozi argues that premium pricing attracts better customers and allows you to over-deliver value. Anchor pricing: Start by mentioning a higher price before revealing a discount. Show the ROI: Clearly explain how your product/service saves money or increases earnings. Example: Instead of charging $50 for a video edit, position it as a $500 value but offer it for $300, showing clients how it boosts their brand and revenue. By implementing these strategies, you’ll not only sell more but also position yourself as a high-value provider in your market. Make your offer so good that people feel stupid saying "no ". What kind of product or service are you looking to sell with these tips? Share your thought in comment 👇 #Founder #linkedin #entrepreneur #coach

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These are the most common mistakes I see our business founders make on sales calls. Hopefully proves to be useful to some people in my network here. 1. Talking too much - As the sales person, you want to be the one controlling the conversation, although not with words, with questions. Aiming to speak for around 30% of the call is a good rule of thumb. (Check out SPIN selling by Neil Rakham) 2. Not identifying the key pain, problem or obstacle - The main focus of the conversation should always derive around where that prospect is struggling i.e. What you can help with. A fast way to receive an objection is to talk about something they don't need. 3. Focusing on selling instead of serving - Nobody likes being on the receiving end of someone trying to close them. It's a very fast way to lose rapport. Enter each call with the intent to consult as opposed to close. It's okay to tell someone you don't believe you can help them. 4. Not using closing questions - "Always be closing" is a terrible line. Closing should generally come from subtle questions geared towards receiving a 'yes'. An example being "So does this seem like something that can get you to where you want to be?", once they respond with yes you can then continue with "Great, shall I send an agreement in that case?"

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My post generated 17 leads yesterday 😲 (And I closed 4 deals) - £2.6k with a Business Coach - £1.2k with a Brand Consultant - £6.5k with a Business Exit Consultant - £4.1k with a Psychometric Test business This is how I did it... 1. Optimised my profile for my ICP 2. Integrated a quiz lead magnet 3. Posted actionable content 4. Included a call to action But I'd be lying if I said that's all it takes. This isn't as easy as some lead you to believe. For success like this you also have to: - Keep on showing up consistently - Delivering valuable content - Reply to your comments - Send plentg of DM's - Make phone calls - Track all your leads - Book lots of meetings - Follow up with prospects - Accept lots of NO's + rejection - Test, tweak and adjust everything But for those who are ready to roll up their sleeves... LinkedIn is still a goldmine! (Despite what you think about the algo) In the BrandIn Community (only $9/month) We share all our top tips and strategies. So you can WIN on LinkedIn too. So if you want to join 146 other members. People like: Amanda Davies 💛 Eli Igra Serfaty Justin Clapp, MBA Dave Heffernan Karine Zbinden, Ph.D. Nicole Murray Enas Ghazal Chris Laping Chris Beazley DM me "COMMUNITY" today.

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The people on LinkedIn telling you to focus on “Sales posts” are lying to you. Here’s the tough reality: If you want to sell, you have to get attention first. 3 years ago, I made the mistake of not realising that… I thought the more I tried to sell. ↳ The more people would buy. But when I sold: - Less people saw my content. - Less people followed me. - Less people bought. I shot myself in the foot, then threw salt in the wound. Ouch! Today, my approach has 3 simple steps: On LinkedIn: I get attention - Heavy storytelling - Talk about my journey - Explain how we help clients Through resources: I get interest - Great positioning - Valuable downloads - Reveals people's interest Through emails: I convert. - Lots of case study stories - CTAs to work with us - Push action Get attention → Reveal interest → Convert It ain’t rocket science. But this system single-handedly generated £2.85MM for clients last year. Try it and see how many clients you sign. —— Follow me to learn how to use stories to stand out & land clients Niall Ratcliffe 📚

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