Rana Rahman

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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YouGov has recently launched its UK media report for 2024, analysing the evolving media landscape in the UK. The report looks at how media consumption and engagement is changing over recent years and is broken down by age group. The information in the report is worth consideration by B2B marketers, including those within the construction sector: - YouTube and Facebook dominates across age groups - Online is 'fully entrenched as leader in advertising attention' of UK consumers - 50% of people assessed state that ‘advertising helps me choose what to buy’ In the SLG Horizon 2024 report, marketing automation and digital marketing were identified as two key areas where marketers felt they needed more support. To find out how marketers are meeting the challenges of a changing media landscape, download Horizon today: https://lnkd.in/e8Jwrhwh Link to YouGov report in the comments.

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Join fellow retailers in understanding what impact the proposed UK Digital Markets Bill could have on your business. ⭐ Register here: https://lnkd.in/eg3yRZ7G Described as a “flagship bill” and “watershed moment” with GDPR-level impact, this bill grants the UK Competition and Markets Authority (CMA) new enforcement powers for breaches of consumer protection legislation, for example using misleading pricing and time-limited claims. Can't make the date? Register anyway and we'll send you a copy of the recording. #ukdigitalmarketsbill #cma #regulatory #uklegislation

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You may have seen us talking about PRWeek UK’s top 150 lists recently. Find out what it all means by reading our latest blog: https://lnkd.in/e7txidu7 #pragency #pr #blog #prweek

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Did you know political advertising isn't held to the same standards as commercial advertising? 🤔 In our latest article, IPM delves into the surge of online political advertising, which has risen significantly since 2011. Featuring expert insights from Lord Black and Graham Temple, we explore the challenges of regulating political campaigning, temporary solutions inspired by the finance industry and international cases from New Zealand and Australia. The UK government is taking steps to enhance transparency in online campaigning, but is it enough? Click the link below to uncover why in an era of misinformation, oversight in political advertising is more crucial than ever. Full Article: https://lnkd.in/g5syGVfk #politicaladvertising #election #ai #digitalmarketing #marketingandadvertising #marketingagency #politics

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Hey there, UK business owners. Want to dominate local search? Listen up. First, claim your Google Business Profile and keep it updated. Next, get those local citations on directories like Yell and Thomson Local. Third, encourage customer reviews - they’re gold. Fourth, optimize your website for local keywords. Fifth, create location-specific content. Sixth, make sure your NAP (name, address, phone) is consistent everywhere. Seventh, use schema markup for local businesses. Eighth, get involved in local events and partnerships. Ninth, leverage social media for local engagement. And finally, don’t forget mobile optimization - it’s crucial. Implement these tips and watch your local visibility soar. Which one will you try first? #seo #localseo #ukseo #londonseo #septips #londonbusiness #ukriots #londonriots #ukriots2024

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We speak to By The Network about how its global collective of independent agencies are taking on the scale of the big network model by prioritising creativity above all else https://ow.ly/R4en50SHbrA

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Read some more insights from the ASA rulings below on misleading ads, influencer marketing, and video game imagery. Alex Lowe Hannah Potter Georgina Doukanaris Petros Nafpliotis Amneek Thiara #AdvertisingStandards #InfluencerMarketing #VideoGameAds

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As with just about every industry, artificial intelligence presents opportunities and challenges for PR. From assistance with media monitoring to the potential for duplicated content, there's an essential need for balance when using AI in PR 🤖 Jodie Fast's blog explains further ⬇️ https://lnkd.in/eSFzg8vK

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"THE HACK IS BACK": LocalGovCamp24: LocalGovDigital GenAI Makers Day Wednesday 25th September 2024: STEAMhouse, Birmingham The #LocalGovCamp Makers day makes a return and this one will focus on how generative AI can enhance various aspects of content creation and communication by local government, from public announcements to visual media and interactive citizen engagement. Participants will form teams to develop innovative prototypes that showcase how AI can help improve government services and community outreach. Key Focus Areas 1.Automated Content Generation We’ll explore generating written content such as public announcements, newsletters, and web pages, ensuring consistency and clarity in communication. 2.Visual Content Creation We’ll look at AI-driven tools for creating images, videos, and infographics, assisting in public information campaigns and community updates. 3.Interactive Content We’ll experiment with Developing AI chatbots or virtual assistants for real-time citizen engagement, as well as personalised interactive information portals and educational modules. This session is open to #localgovdigital Communications & #localgov #AI people #localdigital https://lnkd.in/eDK2eAGw

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📊 New data alert! 📊 We've just released fresh insights into the subscriptions Brits consider their 'Forever Subscriptions'. Curious about which services made the list? Take a closer look to discover the favorites shaping the UK subscription landscape >> https://lnkd.in/emNE8V-m #foreversubscriptions #superbundling #streaming #SVOD #subscriptions #consumerdata

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Highlight Reel | Lessons from Sales History for Modern Marketers Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

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Are you attending Programmatic Pioneers Summit Connect during 5-6 Nov, 2024? If so, keep your eyes peeled for an unmissable interview focussing on pioneering carbon campaigns with CAN co-founder Jake Dubbins and Tom Mills (Global Head of Media Investment, Haleon) on Nov 6th at 9:20am! Jake will ask Tom: “What are the best initiatives to improve your sustainable efforts that any advertiser can implement today?” This Invite-only Event for Digital Media and Programmatic Leaders from Europe’s Top Brands will allow you to: ➡️ Brainstorm real and practical ideas to transform your business through private, closed-door sessions led by market leaders. ➡️ Efficiently evaluate the leading service offerings during conveniently arranged 1-1 meetings with vendors that you select based on your current investment priorities. 🔗 Find out more: https://lnkd.in/eNsaFcct At Conscious Advertising Network, our Sustainability manifesto highlights that the content advertisers create, and the processes by which they are created, should be sustainable and responsibly considered, avoiding creating or funding climate crisis misinformation. Read it here: https://lnkd.in/erbZbj49 What guidance on conscious media investment? Contact [email protected] to enquire about CAN’s free membership. #ConsciousAdvertising #CarbonEmissions #Sustainability #ResponsibleMarketing #ProgrammaticPioneersSummitConnect #TogetherWeCan

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Reactive vs. Proactive: Securing placements for our clients in top-tier, authoritative media is a key aspect of PR. In this video, our Strategy Manager Leah de Gruchy explains the distinctions between these two key approaches and how to effectively utilise them. ✍

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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The Advertising Standards Authority's CEO Guy Parker on changes in society and not becoming a censor 💡   We were joined by Guy Parker for our 'In the Hotseat' online event where he discussed how the ad space has changed over the past 60 years, how the new government will affect advertising, the ASA's new strategy and changes in society to not become a censor. All of these topics have helped improve the trust of the advertising sector.   If you're an Alliance member, you can watch the full session recording here: https://lnkd.in/daGUa48b   In light of creating more trust in the industry, the Alliance has launched a new service: The Marketing Compliance Service powered by PromoVeritas. We are offering a host of varied promotional legal services such as Promotional T&Cs, Promotional Legal Advice, Prize Draw and more for UK only promotions. Learn more here: https://lnkd.in/dduZGFgW   #Advertising #Compliance #ASA

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