Rachel Glazier

In the third instalment of our series of long read articles, Tom Brook presents "The Ultimate Content Strategy Guide." If your business is preparing to develop a content strategy, this guide offers a comprehensive roadmap drawn from over a decade of experience. Check it out here: https://lnkd.in/gJ688eat #contentmarketing #contentstrategy #content

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"Give Your Junior Markers a Solid Foundation for Their Careers! The Level 3 Multi-Channel Marketer Apprenticeship is meticulously crafted to cultivate the skills and knowledge essential for turning junior marketers into highly motivated and productive members of your marketing team. Developed in collaboration with some of the UK's foremost organizations, with Government funding available, this apprenticeship is an extremely cost-effective way to train up new talent. Learn more: http://tinyurl.com/PAmcmL3 #ApprenticeshipshipsUK #Marketing #SkillDevelopment #DigitalMarketing #ApprenticeshipJourney #CareerPath"

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Wondering if AI-generated content is right for your SEO strategy? 💭 Our guide breaks down the benefits and drawbacks, helping you make informed decisions for your online presence. Dive in now! 👉 https://lnkd.in/e9x3ZEur #AI #SEO #ContentStrategy

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How marketers can benefit from online co-working: a new blog post from The Chartered Institute of Marketing:

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It’s crucial for clients to consider their role in driving change and successful partnerships if they are going to create dial-changing work with their agencies. Many marketers, however, lack formal training in agency management, which can lead to: ❌Reactive firefighting ❌Inefficiency ❌A repetitive blame culture. Discover how our Upskill programme can put an end to these issues and help orchestrate success by contacting Vicky Gillan, or click the link below. https://lnkd.in/ebqgT5CH

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What's stopping you from launching your very own Account Based Marketing programme? Too little time? No internal buy-in? Not really sure where to start? We tackle the big barriers and offer up simple solutions in our latest blog! https://lnkd.in/eT6VcrAw #abm #accountbasedmarketing #b2bmarketing #marketingblog

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Our Copywriter, Hayley, shares her top tip for writing copy that converts ✍️ Creating content that speaks directly to your audience’s needs and interests builds trust and engagement, driving better results for your marketing efforts 📈 Want more expert guidance? Discover how a content marketing strategy can transform your business. Call 80/20 Digital today on 03 9042 0714 or visit our website: https://bit.ly/3xjm6Hr #digitalmarketing #8020digital #digitalmarketingagency #melbournedigitalagency #socialmediamarketing #seo #onlinemarketing #writingtips #copywriting #knowyouraudience #contentwriting

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Quick, share the post! Free marketing tips from two people who use storytelling as a secret weapon in preparing marketing content for their clients - and know it works. Come along and tell us your best stories: Lucy Ames founder of Smartist Social Media & Nicola Withers from The Writers' Studio 👇 #Marketingworkshop #socialmediamarketing #storytelling

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Over half of marketers are worried about burnout in their current role, according to the Chartered Institute of Marketing (UK). Burnout is a real threat to marketing teams, particularly in a hybrid environment. But the right tools can make a huge difference. monday.com offers features designed to: 🕟 Monitor performance 📲 Improve communication 🧘‍♀️ And incorporate regular breaks into your team schedule. The result? A more energised and productive marketing team. 🚀 Read more about burnout in marketing: https://okt.to/tCQF5Z #burnout #mondaydotcom

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Struggling to convey tricky technical jargon to your customers? Or worried about tackling tough topics, such as sustainability or AI? A reputable PR firm can ensure that you can do so in an engaging and accessible way. Connectivity visited Stone Junction to find out first-hand how a technical PR agency operates. More on this here 👉 https://lnkd.in/d-hU7pdr #PR #tech

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The latest Impact of Marketing Report by CIM | The Chartered Institute of Marketing has revealed that over half of marketers fear their current role could take its toll on their mental and physical wellbeing. Stuart, a marketing professional, has shared how mental health first aid training has taught him to spot the early signs of poor mental health, in both himself and his colleagues, and prevent issues from escalating ➡️ https://brnw.ch/21wLZAg #Marketing #MentalHealth #MHFA #BurnoutPrevention (Image description: Blue text in a white circle says: 56% of marketers are worried about experiencing burnout in their current role. Below the circle, text references the statistic from the Chartered Institute of Marketing, Impact of Marketing Report 2024.)

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The age of AI...Changes to GA4....Overwhelming amounts of data....and everything in between - digital has never felt more vast and scary. Join our upcoming webinar to hear practical advice, experience and tips for tackling digital change and overcoming 'digital imposter syndrome' from our star-studded panel of senior marketers Laura Burton, Sarah Fussey, Jonathan Alcock and Daniel Svikis. Register via this link and learn more about the topics we'll be covering. https://lnkd.in/e8JncG5n

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Are you looking to get more out of your PR? Well, we’re offering five companies a complimentary PR bundle. Our bundle will give you: 🎯Improved targeting - a forensic analysis of one of your key audiences, including the top media, blogs, organisations and influencers they rely on for information 🔎More web traffic - five ideas for boosting your onsite content and driving more web traffic 🏆Competitive edge - three digital PR ideas to build your profile and steal web traffic from your competitors Comment ‘PR bundle’ or message us directly to be in with a chance. #PR #PublicRelations #PRBundle #Offer

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