Philippa Pollock

Ready to take your marketing messaging to the next level? 🤔 In our latest blog, Senior Online Marketing Consultant Matt Ennor reveals 5 psychological hacks to drive action and engagement from your audience! From leveraging the fear of missing out (FOMO) to tapping into emotions, these simple yet powerful strategies harness human psychology to boost your results—all without breaking the budget. 🔗 Check it out now and start applying these tips today! #onlinemarketing #copywriting #marketingstrategy #rotoruabusiness #marketingpsychology

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In a rapidly evolving digital landscape, your SEO strategy needs to adapt to changing user behaviours.👩‍💻 Join our Head of SEO, James Bentham, in this video, which shows you how to optimise your approach and harness the power of AI for organic search success. In this talk, James will guide you through the evolution of user journeys, uncovering valuable quick wins you can immediately implement. Watch the full video now. 🔽 https://ow.ly/qXh250TZb5s #SEOstrategy #DigitalMarketing #Webinarseries #AI #SearchStrategy

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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Calling All Scaleups!    The ScaleUp Survey 2024 is now live, and we need your input! Scaleups are essential to the UK economy, and the ScaleUp Institute invites all leaders of scaling businesses to take part in this year’s survey.   Your insights can help shape the future of the UK business landscape. Previous surveys have influenced both public and private sectors to better support scaleups and break down barriers to growth.   Share your thoughts and help make UK the best place to scale a business: https://bit.ly/3ATm9Lq #scaletogether

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🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

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Always good to see Velocity in the B2B Marketing UK Agency Benchmarking Report! This year we placed #34 overall, #21 for Content Marketing and Thought Leadership Specialists and #17 for World’s Largest B2B Marketing Agencies. The categories in benchmark reports like this are always an interesting reflection of how the market thinks about marketing. Last year’s report split out agencies into 4 groups. This year there are 9. Is that because stakeholders are hunting for specialist solutions to more specific problems? (Do you go to an ABM shop for your ABM programs, a brand shop for your identity, and so on?). There’s a lot of talk about convergence between qualities like brand and demand gen at the moment (not least from us). It’ll be interesting to see whether those specialisms deepen or diversify in the next 12 months — and how future benchmark reports might describe brand and performance as a shared discipline. https://lnkd.in/eNs8kDBU

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After years of "text marketing is just a US thing", SMS is booming across the pond. Seems like we need to give text marketing the cheesy '90s Corporate Tagline makeover. One of our integration partners Attentive cited 128% revenue growth in the UK over the last year. WHOA! (See article link in the comments 🔽) cheesy '90s Corporate Tagline contenders: 1. “SMS: It’s gone global, are you ready?” 2. “SMS – Not just a US thing, it’s a world thing!” 3. “SMS: Crossing borders and boosting business everywhere.” 4. “SMS – The global communication tool your business needs.” 5. “SMS – Now more than ever, it’s international.” Now to pair with synth-heavy jingles, Funky bass lines, or uplifting pop-rock and we're in business!

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Is your experimentation approach feeling...ordinary? It might be time to add a dash of ✨magic✨ To get an industry pulse check, we surveyed 100 UK marketers and found that the majority of them are using AI to revolution their experimentation practice. But will that be enough? We also surveyed 1,000 UK consumers to understand their take on AI, personalization and what "great" experiences look like. See what we uncovered in our Tested to Perfection survey here: https://lnkd.in/eKerF2En

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After discussing being able to demonstrate ROI to justify budgets yesterday, today we look at how content is king for B2B marketing. Louise Sheppey, Jamila Firfire, Alexandra Hayter and Susan Smart have again given their key thoughts and insights into creating content and ensuring that their brand's message gets seen. Please find the full report at https://lnkd.in/exhvVN7R #WeMakeAmazing

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Analysing Market Share Dynamics with the award-winning Metis Platform The latest market share analysis from the Metis platform reveals trends in the UK AI sector from May to August 2024. It highlights key players and emerging leaders and demonstrates stability and rapid growth. Key Highlights: ✔ ChatGPT's Dominance: Unsurprisingly, ChatGPT leads the market with an impressive 54.36% market share and a search demand of over 8.5 million. Despite this dominant position, it’s worth noting a 35.82% growth rate, indicating that even the giants in AI are still expanding their influence. ✔ Gemini's Strong Performance: Gemini's 3.51% market share and 555,478 brand search share growth reflect its growing interest and adoption as a competitive alternative in the AI platform market. ✔ Crayon and InVideo AI’s Rapid Growth: Though smaller in market share, Crayon and InVideo AI have demonstrated extraordinary growth. Crayon's market share increased by 125.47%, and InVideo AI witnessed an astounding 7983.87% surge in search demand. This indicates that niche AI solutions are gaining significant traction, potentially driven by specialised use cases and targeted marketing strategies. ✔ Jasper's Steady Ascent: Jasper, another key player, has grown its market share by 44.76%, reaching 0.54%. This reflects consistent performance and a solid foothold in the AI landscape, likely due to its versatile applications and strong community support. Industry Implications: 📣 Emerging Players: The sharp growth of platforms like InVideo AI and Crayon highlights the potential for niche AI tools to disrupt the market. These platforms are not only carving out their own space but are also challenging more established players by addressing specific needs within the industry. 📣 Sustained Growth Among Giants: ChatGPT and Gemini’s continued expansion suggests that the appetite for AI-driven solutions is far from saturated. Their ability to maintain and grow their market share speaks to the ongoing demand for cutting-edge AI capabilities in various sectors. 📣 Market Opportunities: As AI continues integrating into everyday business operations, established and emerging platforms have substantial opportunities to capture market share. The key will be innovation and the ability to meet the evolving needs of consumers and enterprises alike. As we move forward, the AI platforms that continue to innovate and adapt to market demands will undoubtedly shape the future of technology and business. Our Metis platform will deliver market share growth statistics to help inform businesses across many sectors. This insight enables brands to stay four times ahead of competing brands. For a first-hand demo, please drop me a message, and we can set up a chat. MediaVision #Metis #AI #TechTrends #MarketAnalysis #AIPlatforms

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John-Paul Drake, Head of SEO at Love Energy Savings joined the SEO Leadership webinar last week to discuss: ⚡️ Transitioning between agency and in-house ⚡️ The importance of finding a mentor in SEO ⚡️ Onboarding and training And much more. Find our highlights of the webinar below 👇 https://lnkd.in/dbbK23eP #SEO #SEOLeadership #SEOWebinar

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Our work with Hicomply, a UK-based SaaS business, led to a 600% increase in qualified leads.🏆 By conducting a thorough account audit we revealed critical areas for improvement and were able to refine the search term strategy to enhance ad relevancy and click-through rates. Expanding audience targeting and optimising budget allocation maximised ROI and by implementing bot-blocking software we reduced wastage and improved budget efficiency. Check out the results: 🎯 600% increase in qualified leads 🔻 67% reduction in CPA from HubSpot contacts 📈 742% increase in Google Ads platform conversion rate Discover how Hi Comply achieved these outstanding results with our tailored PPC approach. Read the case study now. 🔽 https://ow.ly/xcOB50S6Qyy #PPC #DigitalMarketing #CaseStudy #LeadGeneration

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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