Azlan Raj

In a digital marketplace brimming with conversation, #demandgeneration isn't about creating noise - it's about turning up the volume on what really matters to target audiences. ​ In the knowledge, we explore the subject of demand gen, its relevance within a #marketingstrategy and what it means to #B2Bmarketers of today. Download your copy! ​ ➡ https://lnkd.in/enmKK7Yc

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Organizational transformation is broken, with any model only delivering the goods less than 1/3 of the time. It's time for a pragmatic approach to Culture Innovation that addresses real challenges in virtual real time from the bottom up and peer to peer. > Excited to be discussing the power of Culture Innovation with Brandpie at CHARGE - Powering Energy Brands in Houston on May 16-17. > Equally excited to be discussing Culture Innovation at The Conference Board - Brand Strategy & Management Council in New York on June 3. Learn more > https://lnkd.in/gS-PKngD #culturechange #brandculture

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Pinterest Insights for 2024!⚡🛍 As we prepare for the festive season, brands are ramping up their efforts to capture the attention of holiday shoppers. One platform standing out as a hub for consumer inspiration and purchasing decisions is Pinterest, where a new breed of “High-Action Festive Shoppers” is emerging. In my latest blog post, I break down the key insights for the 2024 holiday season that should guide your campaign strategy and maximise your return on investment this year. If you want to learn more, take a look below.

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Discover the benefits of zooming out and analysing macro domain category trends by demographics in my latest article https://lnkd.in/eXZcSRfK #DigitalMarketing #Research #Insights

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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Dive in and explore the state of the nation. Brand Britain through the eyes of the public at large and the business leaders of Britain. And what it means for some of Britain’s leading brands.

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/gqkcFCSC #Attention #CreativeEffectiveness

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Have a read on the Role of TV advertising in Black Friday and Cyber Monday campaigns. #tv #d2c #advertising #blackfriday #cybermonday https://lnkd.in/exE_PSiZ

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Which online channels are winning the hearts and minds of voters across the UK? Some key findings: - TikTok more confusing and less likely to be trusted. - Negative emotions can really play a key role in driving people to action - With TikTok voters being bombarded with fake AI content and misinformation, it becomes even more important that parties don’t just use the social platform to attack their rivals, but also look to inspire people. If you want to know more about DAIVID 🦩and how the research was conducted, get in touch.

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Knowing your audience is about much more than surface-level inferences about how they usually like to spend their money. It's about knowing your specific target customer down to details - like how they actually spend, and how this spending behaviour is different in different context, like between cash and loyalty rewards. A good case study here from the air travel industry. #consumerbehaviour #audiencepersonas #loyalty

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I spoke briefly with Claire from Mamamia’s The Quicky podcast on sales and pricing. Price and sales is a fascinating area of psychology and marketing, it’s far more about heuristics and feeling than calculations and reason. There’s a lot of untapped research out there on how to get a handle on pricing (some of it is a bit shit though 😬 so be careful) #marketingscience #behaviouralsciences #pricingstrategy https://lnkd.in/g42u24FN

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B2B awards can be a lucrative opportunity in many industries. But you need to understand the motivation for awards to construct a profitable business model. Best practice tips in this article. #b2bawards #b2bevents #b2bmedia

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Tomorrow, we're hosting a webinar with Capuchin Behavioural Science that will dive into behavioural science in B2B marketing. 📅 15th October ⏰ 1pm - 2pm BST 📍 Microsoft Teams We'll discuss: • Creating compelling strategies • Boosting customer engagement and loyalty • Surprising ways to get your prospects to convert Don't miss this opportunity, register today!

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In our latest case study, we helped a Mens Underwear Brand 🩲 identify how they can stand out from their competitors and produce distinctive content highlighting their strengths. Our partner brand is in a bit of a tough spot, sitting somewhere in the middle between an iconic competitor that consumers view as the quality, fashionable, stylish brand 😎 and a disruptor brand considered to be the easygoing, relatable, affordable option 😌. So how can this brand stand out? We uncovered that consumers view this brand as a modern 🏙, reliable 🤝 Mens Underwear brand that delivers your daily essentials 📅. This brand can additionally highlight these equities in their content: ☁️ Made from soft fabric 🙌 Provides excellent support 👁 Pays attention to every detail These equities are "ownable" for the brand. By having users highlight these differentiating brand equities in content, they'll build a distinctive narrative that will make their brand stand out.

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Hello again!🌟 The latest Gartner CMO Spend Survey shows marketing budgets in B2B tech have dropped to 7.7% of revenue in 2024. But don’t worry—this is your chance to innovate and thrive! You can get amazing results from your marketing efforts even in this ‘ear of less’💡 Here are the thoughts from the team here Bite IT Marketing. I know some of these seems obvious but when you are juggling multiple demands it can be tricky to find the time to pause, take a step back and review. In this latest blog we share our thoughts: ·      Prioritise High-Impact Channels: Focus on channels with the highest ROI ·      Leverage AI for Efficiency: Use AI to automate tasks and gain deeper insights. ·      Optimise Martech Investments: Align martech spending with business goals. ·      Strengthen Sales Alignment: Collaborate with sales to improve lead quality and revenue growth. ·      Focus on Quality Content: Create high-quality, personalised content that addresses specific pain points. ·      Measure and Adapt: Track performance and pivot quickly based on data. ·      Outsource Smartly: Consider outsourcing to specialised agencies for cost-effective expertise. It’s a sad truth, but these days we do have to make our budgets work harder. Despite budget cuts, we can still achieve significant ROI by being strategic, agile, and collaborative. Feel free to get in touch if you have questions or need assistance. We could catch up over a virtual coffee – book a slot with me here: https://lnkd.in/e6GRAWWA We can thrive in the ‘era of less’! 🚀 #B2BTechMarketing #B2BMarketing #MarketingStrategy #MarketingwithBite

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Trust is advertising has improved albeit from a very low base. Although media remains at 26% and on par with government (which given the current state of UK politics certainly says something). Trust is the hardest to build and the easiest to loose. We talk about it a lot with the clients we work with as it's so essential for brands. Advertising quality remains a key driver "Chiefly, whether a consumer finds an ad enjoyable is most important to creating trust. Other main reasons cited for trusting ads include whether the ad provided useful information, whether there existed a clear value exchange for viewing the ad and whether it made some social contribution" On the other hand, bombardment remains the biggest challenge to it "The feeling that ads are not only seen too frequently but also get in the way of enjoying the content they are bought against. Additional distrust drivers include whether ads target vulnerable groups, issues related to data privacy and targeting, and advertising deemed “unhealthy” to people or the environment. So good to know things are improving, but essential with the rise of AI and automated creative that we keep the user experience of the consumer as a priority. Otherwise the small gains will evaporate in a flash. It's something we've been really leaning in on at DAIVID 🦩helping advertisers measure creative quality quickly and at scale so they can measure all of their content. For our media partners we are helping with best practice creative playbooks for new formats that get the UX right.

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So much gnashing of teeth about the recent UK budget and so little real understanding, especially from adland who are more concerned about their own National Insurance Contributions than the real issue and that's the prosperity of the customers of their clients. Here is my perspective https://lnkd.in/e8Chm_2d

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The WARC Guide to marketing’s impact on pricing is out now! It is full of new thinking and best practice and features brand examples from LVMH, Reckitt, Unilever, Lurpak, Tony Chocolonely, Churchill Insurance, Heinz Beans, Somethinc, Sephora, Ulta Beauty, Vodafone, Tesla, Carrefour, Octopus Energy Reach out to me if you'd like to hop on a call to take a look at it. It's a good one! https://lnkd.in/evR6DuYJ #WARC #pricing #marketing #marketingeffectiveness #bestpractice

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