Peter Howarth

Last week at Substrakt we launched our first Cultural Website Performance Benchmark Report (which you can download via the link in the comments). We looked at the 2023 website traffic data for 76 cultural websites (encompassing over 110 million user sessions). I am doing a couple of webinars over the next two Wednesdays (tomorrow - Weds 8th May at 2pm BST, and next week - Weds 15th May at 11.30am ET / 8.30am PT) to walk through the background to the report, and some of our main findings. Book your place here: https://lnkd.in/eeaHnrun For example, our analysis found that: - On average, mobile devices are now responsible for more than 69% of traffic to cultural websites. However mobile conversion rates are on average 68% lower than desktop traffic. - Cultural homepages are the entry point for just 16% of traffic to cultural websites. - Traffic from email converts at a higher rate than any other source. - Basket abandonment rates on cultural websites are 52% better than other ecommerce sites. - The average value of mobile donations increased by over 70% in 2023. - 'Engagement rates' for cultural websites are 40% lower than other sectors.

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🚀 Understanding the Power of an SEO Audit: A Key to Your Digital Success 🚀 At DigiWise UK, a family-run digital marketing agency based in Buckinghamshire, we believe in the power of a thorough SEO audit to propel your online presence to new heights. But what exactly is an SEO audit, and why is it crucial for your business? An SEO audit is a comprehensive analysis of your website's current SEO performance. It involves examining various elements such as site structure, content quality, keyword usage, backlink profile, and technical aspects. The audit helps identify strengths, weaknesses, and opportunities for improvement. Here’s why conducting an SEO audit is essential: Pinpointing Issues: An audit uncovers technical errors, broken links, and other issues that could be hindering your site's performance and ranking. Optimizing Performance: By analyzing current strategies, we can refine and enhance your SEO tactics to better align with search engine algorithms and user expectations. Strategic Planning: The insights gained from an audit help us tailor a customized SEO plan that targets your specific needs, ensuring a more effective and focused approach moving forward. Boosting ROI: With a clear understanding of your website’s performance, we can implement strategies that drive more qualified traffic, improve conversions, and ultimately, increase your return on investment. At DigiWise UK, we are committed to helping businesses like yours thrive in the digital landscape. Let us guide you through a comprehensive SEO audit and craft a strategy that sets you up for success. Ready to elevate your online presence? Contact us today! #SEO #DigitalMarketing #SEOAudit #DigiWiseUK #MarketingStrategy #BusinessGrowth #Buckinghamshire

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I create all my websites with SEO in mind, so it’s easy for you to optimise your site for search engines and get seen by more customers. 🚀 For more information, get in touch... let's chat - https://bit.ly/3hQKdp4 #SEO #SearchEngineOptimisation #marketing #onlinemarketing #websitedesign #webexpert #itseeze #websiteediting #Northampton #Northamptonbusinesses

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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Did you know Google has the largest display ads network, reaching 90% of online users worldwide 💥 Grow your brand awareness and enjoy visually striking display ads that drive more conversions when you work with LOCALiQ, the UK’s leading display advertising agency 🥇 Visit our website today to find out more 💪 https://hubs.li/Q02RD2qd0 #digitalmarketing #displayadvertising #retargeting #remarketing

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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Some end-of-the-week results showcase - 📉 Cost Per Conversion reduced by 99.1% 📈 Conversion Rate increased by 12,512% 📈Conversions increased by 31,950% 📈New Contacts increased in CRM by 97.1% 📈MQLs increased by 35.7% Key Insights 💡 1️⃣ Before we took over the account, ad money was being spent but without proper conversion tracking. Can't emphasize enough how important that is. 2️⃣ A focus on middle and lower-funnel conversions, considering people who click on Book a Demo as a conversion, Meeting Bookings, and Form Fill ups as conversions. This helped the Ads algorithm collect data and also push for lower funnel conversions simultaneously. 3️⃣ Previously the account was running Dynamic search ads which didn't make much business sense and CPA was astronomical. Switched the structure to Search, Pmax, and now display for retargeting. What are your Lead Gen Strategies for Google Ads? #googleads #leadgeneration

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Google’s recent algorithm leak has revealed vital info on reranking and topical authority. Stay ahead by adapting your strategy today. How do you think this will impact your SEO plans? Read more 👉 https://snip.ly/l4wd43 #contactora #seotips #ukseoagency #digitalmarketing #SEO #SEOstrategy #marketingnews

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In today’s issue of Untapped Potential by Digitaloft, I took a deep dive into the SEO opportunities that exist for Starling Bank. They’re doing well on the SERPs, but one of the most important skills in #SEO is knowing how to keep driving growth when things are going well! Check out this weeks issue below and make sure you sign up for next weeks… I’ll be looking at some huge content strategy gaps for a brand most of you will know very well! 👇 https://lnkd.in/grKnZuGN

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Looking to reduce abandon basket rates from your eCommerce website in the UK? There are 3 recommendations that should allow you to refine your approach based on our experiences 1.Repurpose social proofing from your customers ratings and reviews. 2. Tailor messaging based on consumer behaviour 3. Utilise data to drive individualised product recommendations. All of these areas are not only possible across digital marketing efforts but now also extend across traditional channels as well like Postal Marketing. Why choose post? Because it is not saturated and it gets noticed. Paperplanes can help you understand how data can drive relevance and ultimately conversion. Get in touch to find out more [email protected] #paperplanes #abandonbasket #marketing

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Filming the unboxing video for June 24 . This will go on YouTube and then I can embed the code into a blog which sits on our website. The blog is written so it's beneficial for SEO and it forms part of the buying process . Organic SEO is a great way to increase website traffic. Try using a plugin such as Yoast to get your keyword count right. . #marketing #business #airdropgolf #golf #golfer #networking #sme #businesstips #accounting #accountant

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Marketing Cloud Growth is now available in EMEA with data residency to be in Frankfurt, Germany. Not yet available in the UK although it is good to see data residency will be in London for UK customers. This is helpful because there's a European GDPR and a UK GDPR which are similar, but different. #DataCloud #MarketingCloud #SalesforceEinstein

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BrandFest.co.uk is now available for sale through Sedo.com. This domain name encapsulates the essence of #branding, making it an ideal choice for anyone looking to establish a strong online presence. Target Audience: The primary audience for this domain includes #entrepreneurs, small #businessowners, #marketing professionals, and #brand strategists who are eager to learn about branding strategies, share insights, and connect with like-minded individuals. The name suggests a festival-like atmosphere where ideas flourish and creativity thrives. Key Features: Educational Resources: BrandFest.co.uk will offer a wealth of resources including articles, webinars, and tutorials focused on various aspects of branding—from #logodesign to #socialmedia strategy. Networking Opportunities: The platform will serve as a hub for networking among branding enthusiasts. Users can participate in forums, attend virtual events, or join workshops that foster collaboration and idea exchange. Expert Insights: Featuring guest posts from industry leaders and branding experts, BrandFest.co.uk will provide valuable insights into current trends and best practices in the branding world. Community Engagement: A vibrant community section will allow users to share their experiences, seek advice, and celebrate successes in their branding journeys. Benefits of Choosing BrandFest.co.uk: Memorable Name: The catchy name “BrandFest” is easy to remember and conveys a sense of excitement around the topic of branding. Versatile Branding Potential: Whether you are launching a new product line or rebranding an existing business, this domain offers flexibility to adapt as your brand evolves. SEO Advantages: Incorporating the keyword “brand” directly into the domain enhances search engine visibility for users searching for branding-related content. Investing in this domain means securing a powerful online identity that resonates with your target audience while providing ample opportunities for growth and engagement in the ever-evolving landscape of branding. #brandfest #domains

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Local SEO is essential for Welsh businesses aiming to connect with their community effectively. By optimizing their online presence, companies can improve visibility in local search results, attract more customers, and foster growth. Investing in local SEO strategies is not just about ranking higher; it's about making meaningful connections within the community. For more insights on how to navigate local SEO, visit:

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