Peter Allinson

At the Cannes Lions Creative Academy in June, we were bombarded with insight, knowledge, advice & wisdom from some of the industries top minds. The theme of the week was 'human intelligence'. A response to AI and it's impact on advertising and creativity. Here's a summary of my top 10 takeaways 🦁 ✨ #CreativeAdvertising #CannesLions #CreativeAcademy

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Did you know that only 16.2% of individuals in the creative industries come from working-class backgrounds? In this Campaign UK article, client BBD Perfect Storm | a B-Corporation’s Chief Strategy Officer, Tony Quinn, and Junior Copywriter, Leah Coughlan, share their personal experiences with social mobility and classism in the creative field. Despite growing awareness and efforts towards diversity, it’s clear that there’s still significant work to be done to create equal opportunities for all. Check out their insights on how we can continue to push for a more inclusive industry: https://lnkd.in/ewUyR6ZA

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Sneak Preview 🤫 : Embracing Failure with Grace Miller 🚀 In our upcoming episode, we’re joined by Grace Miller, Head of Failure and Experimentation at Flight Studio for Steven Bartlett & The Diary of a CEO podcast! Grace explores the power of failure—a term often misunderstood as inherently negative. But what if failure is actually a key driver of growth and resilience? In this thought-provoking clip, Grace shares why we should embrace failure as a source of insight, strength, and progress. Tune in to learn how shifting our perspective on failure can open doors to new opportunities and redefine our approach to success. 🌱✨ Stay tuned for the full episode and discover how embracing failure can become your greatest advantage! #PodcastPreview #EmbraceFailure #GrowthMindset #EveryConversationCounts #CEO

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Brands are now more than ever looking for ways to be emotionally relevant. But How? The injection of story into the narrative base for these companies has become paramount for consumers to feel a need to associate themselves with a given band. We have never seen the rise of brand association to culture like we do now, but we also have never seen a time where consumers are skeptical of all brands. That juxtaposition onto itself has created opportunities for brands with a real emotional voice to shine. 

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🎨 Make Your Brand Events Unforgettable with Spur Creative 🎨 In today’s competitive event space, visual storytelling is key to capturing attention and leaving a lasting impression. Spur Creative specialises in designing and crafting bespoke props that bring your brand to life, creating immersive, interactive, and shareable moments. How Bespoke Props Elevate Events 1️⃣ Showcase Your Brand in 3D Turn your logo, product, or concept into a tangible, eye-catching display. Perfect for photo ops and social media buzz, bespoke props amplify your message. 2️⃣ Immerse Your Audience Create environments that transport attendees into your brand’s story. From thematic setups to interactive installations, we transform ordinary spaces into extraordinary experiences. 3️⃣ Drive Engagement Interactive props encourage hands-on participation, making your event more memorable and impactful. 4️⃣ Maximise Shareability Props designed with visual appeal generate organic social media promotion, expanding your brand’s reach far beyond the venue. 💡 Partner with Spur Creative From initial concept to final installation, we collaborate closely with clients to craft props that enhance their events and reflect their brand identity. Let us help you create a visual experience your attendees won’t forget. 📩 Get in touch today to discuss how we can elevate your next event! https://buff.ly/3ZAWMbu #CorporateEvents #BrandStorytelling #EventDesign #BespokeProps

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No work is ‘below’ anyone. As soon as that attitude takes hold, it’s the beginning of the end. I was having an interesting conversation with a creative director acquaintance of mine the other day whilst catching up, as they have recently moved into a really cool new role. The most interesting thing, however, was the reason they moved and left their longer-term contract. Although a longer-term contract seems like music to a lot of people’s ears in this current market, the reason this person, who doesn’t struggle to find work, chose to move on from this contract at a major (or used to be) ad agency was because of just how hard it was to get good work out the door. Still seems crazy, right? You would think with less work being made and more time on people’s hands, the stuff being put out would be of a higher standard. Senior creative directors and longer-term creatives at the agency were more interested in TV ‘Hero’ style work as opposed to design, which was the general feeling in this case. Unsurprisingly, the design department within this agency has been on the decline over the last few years. Many clients have moved on to pastures new, and the same people are still there calling the shots, trying to get that one project that is going to book their free week at Cannes. Yawn 🥱😴 And we (well, not us, but a lot of them ;) sit here and wonder why ad agencies currently are losing money left, right, and centre. Internal content departments are losing money because they are expensive to run and still not utilised or leveraged properly. Content is still king, not TV anymore! TV is expensive to produce with significantly less bang for your buck; the numbers speak for themselves. You would be better off doing a podcast instead. With that in mind, is it really a surprise that agencies are losing so much money and why we still don’t see a ton of genuinely good, creative pieces of advertising anymore? Out of the whole industry, I can think of maybe three or four ad agencies tops that I’m regularly impressed by the work they produce. There is one common theme with all of them, from speaking to people who have worked there: they ALL take the design and production process seriously as part of their campaigns. I’ve said this here before, and I will say it again. Internal process and attitude towards ALL ASPECTS of the production process is what separates the best from the rest. You can tell the places that don’t from a mile off. Your best people will move on, you will only be able to replace them with lesser-skilled people, and your design departments will continue to decline. A studio should be the crowning jewel of an agency, not just a cost on the bottom line. Well that's in my opinion anyway 🤷🏻 Unorthodox #contentproduction #industryinsights #thoughtoftheday

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Next up on our Planet Super Studios Bumper artists highlight: Jake Hauswirth ✨!! Jake is one of Planet Super’s #directorofphotography and OF COURSE he made a sparkly logo we could use with a star lens filter 😈🤩 (which anyone know knows me knows I’m a huge fan). It went by too fast to show it- but we twisted the filter a little to make the sparkles animate! _________________________________________ #planetsuperstudios #10secondday #stopmotiondirector #stopmodirector #mixedmedia #stopmotion #animation #stopmotion #stopmotionvideo #stopmotionanimator #stopmotionstudio #stopmotionmaker #animator #animatorsofinstagram #stopmo #femaleanimator #femaledirector #stopmotioncommunity #stopmotioncommercial #stopmotionfabrication #logodesigner #ilovestopmotion #puppetmaking #puppetfabrication #stopframeanimation #dragonframe #ilovestopmotionanimation #stopmotionlovers #stopmotionfilm

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Power to the user: with a user-focused identity and website, BB Agency untangles eOne’s complex brand → t-bi.link/eone

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Power to the user: with a user-focused identity and website, BB Agency untangles eOne’s complex brand → t-bi.link/eone

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Power to the user: with a user-focused identity and website, BB Agency untangles eOne’s complex brand → t-bi.link/eone

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How can you reframe what you see as skills deficits in disabled employees and see them as unique value propositions and competitive advantages? When you have neurodivergent employees ask questions, that's curiosity that can translated into new innovative ways of doing things, or identifying opportunities that have been missed. Failing to recognize the value of neurodivergent thinking helps no-one.

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The Power of Immersive Brand Storytelling... In today’s fast-paced digital world, immersive storytelling is one of the most powerful tools for brands and IP's to connect deeply with audiences, it's also a huge passion of mine as a cross-media channel strategy. By creating stories that go beyond product features and cost saving but instead focus on shared values, aspirations, challenges, and real-life scenarios, brand experiences can evoke genuine emotions that resonate on a personal level. When brands use storytelling elements like visual narratives, real-life scenarios, or even interactive content, they create authentic and memorable experiences that last far beyond other brand and consumer touchpoints. SNEEK PEEK! - Check out something I've got in the works below 😉 . By focusing on immersive storytelling, brands aren’t just building awareness; they’re building relationships that last and this will become more and more innovative as VR headsets become affordable and accessible to up-and-coming generations. If you need help navigating this complex and fast-moving topic and want your brand, story or IP to be more immersive to your consumers please get in touch. DM me or visit https://lnkd.in/dnTrWnw2 . Id love to hear about your own story. #BrandStorytelling #DigitalMarketing #BrandEngagement #CustomerExperience #MarketingTrends

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At Bivayn Studio, as part of our ongoing Quality Improvement initiatives, we have adopted the practice of filming and delivering content in true 4K resolution. This is geared towards providing our clients with unparalleled quality as compared to their competition. The transition to filming and delivering in 4K presents challenges, particularly in ensuring seamless processes without compromising efficiency. Nonetheless, we've got a workaround. 1. We have upgraded our editing machines to faster configurations and optimised our workflow to facilitate a sustainable and efficient 4K production process. 2. We have transitioned from Adobe Premiere to a more stable Da Vinci Resolve. This transition has proven instrumental in enhancing our editing capabilities. 3. To promote collaboration and resource sharing among our team members, we are investing in Network-Attached Storage (NAS) solutions for editing purposes rather than normal hard drives. 4. We have implemented an online workspace dedicated to delivering our 4K content for client review. This platform ensures convenient access and streamlined feedback mechanisms, thereby enhancing the overall client experience.

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Thanks to Tom May and Creative Boom for the insightful and SHOCK HORROR *positive* feature about the future of commercial creativity… My view? Running a creative practice has never been dull. That theme appears to be enduring, I fully expect next year to continue the roller coaster. Beyond tech, messaging, optics and channels, 2025's deeper challenge lies in the creative industries' quest to demonstrate the value of a product, organisation or services disposition over its more obvious positions. Far harder to measure, but arguably far more important. https://lnkd.in/e9AhJ-M6

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A number of renowned illustrators were commissioned for a Wilmington Trust (wealth and financial services) print ad campaign through Crowley Webb... part of the strategy included an in-motion ad, which I helped the agency to bring to life with some animation. Role: motion graphics animation, edit. #bankvideo #bankdisplay #displayvideo #m&t #m&tbank #wilmingtontrust #commercial #illustration #freelancemotiondesign #motiondesign #motiongraphics

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Gru's scarf from Despicable Me has been digitally draped across iconic global landmarks in an epic CGI campaign leading up to the release of Despicable Me 4. #ifwtcpl #ifw360x #advertisingandmarketing #socialmedia #cgi #digitalmarketing #creativity #design #advertising #marketing

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Great to see the Creative UK Manifesto for the #Creativeindustries. Well over 90% of the creative industries consists of #freelancers and #microbusinesses. The Creative UK Manifesto says that "Late payment of invoices should be tackled, by encouraging adoption of the Prompt Payment Code where existing late payment agreements aren’t in place." We look forward to working with our colleagues in the creative industries to make this happen. #smallbusiness #cashflow #latepayments #payments #paydontdelay

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The big reveal... ....of what goes on behind the scenes. By the time we do any client work, there has been a lot of R&D, learning and fine-tuning of our pipeline that we can apply when a client comes to us with a project. This project was designed to play with some cloth simulation techniques (huge shoutout to Centre NAD for the fantastic vellum course). Along the way, we also built some Octane setups for reuse, sorted some Deadline render farm issues, and fine-tuned a couple of little things in our Nuke pipeline. If you are in marketing, the previous paragraph probably means nothing to you, and we work hard to keep it that way, we're sweating all the details so you don't have to. We're always experimenting and fine-tuning things, so when it comes to client projects, things just work. Just one of the ways "We make it simple" for our clients. #cg #mograph #clothsim #marketing #logoreveal #3danimation #motiondesign

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Pouring freshly squeezed perspectives straight into your ears. Our new podcast – Incite Brilliance – launches next week. Here’s a sneak peek from our Jane on the power of music in storytelling. Designed to spark ideas and provide fresh perspective on all things comms and engagement, we’re creating a space to share our thoughts and wealth of experience, offering you inspiration for what’s possible. #incitebrilliance #podcast #InternalComms #employeeengagement

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