Paul Samuels

TEAMcard and Silverstone Circuit agree new expanded venue-wide partnership Silverstone Circuit, the home of British motorsport and host venue to the Formula 1 British Grand Prix has renewed with TEAMcard in an expanded agreement that will cover access control, accreditation, visitor management and verification services for the entire 155-acre site. Silverstone partnered with TEAMcard for venue access control in 2021, setting the foundations for a successful partnership that saw two record-breaking summers for racing fans entering the circuit. Matthew Evans, Business Systems Manager at Silverstone, said: "Working with TEAMcard has been a real game-changer for us. We have a whole host of different events that take place across the year attracting all sizes of crowds, from domestic race meetings to major events like Silverstone Festival, MotoGP and Formula 1. Regardless of the event size, the TEAMcard access control solution works seamlessly every time – we know we can really trust it." Now moving towards a third year in partnership, Silverstone have expanded their relationship with TEAMcard by activating the use of additional modules in the TEAMcard product stack – Accreditation, Visitor Management and Verification. These new modules will allow Silverstone to organise, manage and record the movements of every person arriving at the circuit, 365 days a year from a single system. Mike McEachern, Head of IT at Silverstone, said: "Working closely with everyone at TEAMcard has allowed us to better understand the wider product stack, and how their other solutions could work alongside access control to benefit our whole business. Stacking other modules like accreditation, visitor management and verification is allowing us to streamline more processes, collect better data and create better customer experiences across the board." For the full story, go to: https://lnkd.in/ervmHCmi #accesscontrol #accreditation #eventindustry #eventsindustry #eventmanagement #formula1 #f1 #sportbiz #sportsbiz #sportsindustry #Silverstone Daniel Huson Lee Howkins James Holifield Stephane Bazire Ben Phillips Robert Byrne Victor Leitch Josh Whittaker-Vyse Jean-Francoys Brousseau #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE Cassandra Calleja

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In the wake of my post this week on the relationship between #padel and the LTA, can I ask any stakeholders in the UK padel scene who would like to contribute to as well as share their views and experience on the interplay between the sport and the LTA to get in contact with me (publicly or privately). At this stage I want to collect names and understand and coordinate views, whether positive or negative, what should continue, what should change, objectives, timelines, limitations etc. I will try to then coordinate a forum based on that intel to really fine tune the feelings of the group. Ideally we can end that phase with a decision on next steps and any meeting with the LTA. As an aside, if anyone (not necessarily from within padel) has experience of building and standing up a #nationalgoverningbody #NGB in the UK, how to work constructively with UK Sport and Sport England and the relevant #InternationalFederation #IF etc that perspective could be really useful as well. Finally, if you read this and feel someone else should be made aware of this, please feel free to repost or forward.

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It's a big week...Looking forward to a couple of days at Leaders in Sport talking about how the business of sport is shaping up with Neil Daugherty #LeadersWeek #LeadersInSport #BusinessOfSport

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Fair Game UK's conference on Tuesday was full of thought-provoking sessions and a great opportunity to meet and mix with a wide range of football people concerned about the future governance and financial sustainability of the beautiful game. Particular highlights for me were: ⚽ Hearing from interim COO of the Independent Football Regulator Martyn Henderson talk about what his organisation will and, as importantly, won't, have powers to do once established under the Football Governance Bill going through parliament ⚽ CEO Niall Couper's impassioned exposition of the eight key issues Fair Game UK believe still need to be addressed under the Bill - with support from Fair Game's legal expert Simon Orriss of Mills & Reeve. ⚽ Presentations by Aaryaman Banerji of the Civitas Think Tank, and Dr Mark Middling and Dr Lisa J. Ferguson of Northumbria University on the need for better governance and ownership models in English professional football. ⚽ Being able to hold AFC Wimbledon's official replica of the FA Cup trophy their predecessor club won in 1988 beating Liverpool Football Club 1-0 at Wembley - a game I went to as a Liverpool fan. ⚽ Seeing the amazing ground and facilities AFC Wimbledon have built at the old Plough Lane site, developed and financed primarily by their fans as one of the very few community owned clubs in the English men's league pyramid. ⚽ Representing LCP at the conference, along with colleagues John Parnis England and Ashley Mould, and our friend and associate, EDI expert Buki Mosaku - and discussing with many conference attendees how we can use our expertise to support better football finance and governance. With yesterday's news of an election on 4 July, will the Bill come into force before then? It looks unlikely, with parliament being dissolved on 30 May - but with broad cross-party consensus in support of its provisions, it looks certain to be adopted at some point in the next year or so. #fairgameuk #footballgovernance #financialsustainability

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I am always surprised by the amounts businesses pay for marketing and advertising... and sponsorship or advertising with a football club has never been a consideration! Even a club like ours, we can deliver an audience in the millions for what is on paper a very small investment! Sport is often either not thought about when choosing a method or too expensive, as it is only the the "big" clubs who can deliver the audience required! We have a video on TikTok which gained over 3million views! #devonbusiness #exeter #exeterbusiness #northdevon #business #football #entertainment #hospitality #digitalmarketing #marketing #socialmedia #branding #advertisingandmarketing

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Weather plays as significant a role in golf economics in equatorial and temperate climates as in Northern and Southern Hemispheres that have severe winters. There is no shut down period in SE Asia with courses open 365 days a year. Lightning activity in countries like Singapore and Malaysia, deprive courses of a large number of rounds year around. The monsoon and typhoon seasons across SE Asia have an impact on the golf course which no amount of drainage can moderate and also take a significant number of rounds off the books for golf courses. There are reports of summer heat, already high in the region, increasing in recent years and now having an impact on the tolerance of even the most hardy heat tolerant local golfer. Tracking the economic impact of weather is vital and with the Climate Change modifying weather patterns and seasons, it is key for the industry. Sporting Insights has been tracking rounds on a quarterly basis in Great Britain for 5 years. The release of this information is eagerly awaited and has proven vital for the industry to communicate and plan forward. The Sporting Insights Rounds Monitor is easy to implement and can have a major impact on the ability of golf clubs in an area, a region or nationwide to see how they are performing vis a vis their peers and how external factors such as the weather are impacting their clubs and the industry. Please contact me at [email protected] for more information on how we can assist.

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Some great sessions at SportsPro Live this week. 🙌 Repeated themes throughout: authenticity + storytelling + fan engagement Highlights worth a watch: ✍ Mark Kirkham, Sally Moore and Nadia Kokni speaking insightfully about the shift from eyeballs to engagement in sports marketing. Gemma Woor, Queenie Porter and Ellie Norman demonstrating the importance of authenticity in partnership activation. And Amar Singh, Arthur Guisasola, Shebahn Aherne and Mark Goldbridge discussing the need to embrace new media platforms for storytelling and engagement. 🤳 Congrats all. Enjoyed it. 👏 ☝ HOWEVER! Despite the diversity of programming, great speakers etc, it is surprising that there was no panel, debate or discussion about the rapidly changing world from an athlete’s perspective or those people who work in the space. 🤷‍♂️ There is no sport, or any of the above, without athletes. Athletes are rights holders too. Surely this should be a mandatory at every sport industry event? 😬 Even more surprising from a media organisation that publishes an ‘athlete marketability’ ranking every year. 👀 Regardless, great to meet some interesting people and familiar faces. 🙏 ---- #splive24 #sportsbiz #sportsmarketing #sponsorship #sportbiz

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Our Chairman Nick Hawker explaining how Fan Engagement is so key to what we do! It is also how we have been named number 1 when compared with all 92 league clubs! 🏆⚽️ Working with Exeter City Football Club in any capacity is a great way to promote your brand/business whilst also contributing to a genuine community cause... 👍 With a social media audience over 500,000 and the new Sky Sports deal our exposure is huge! 💪 #devonbusiness #exeter #exeterbusiness #northdevon #business #football #entertainment #hospitality #digitalmarketing #marketing #socialmedia #branding #advertisingandmarketing

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New Post: Getting Sustainable Golf Messaging Right - https://lnkd.in/gC-94Zn7 Golf Industry FederationNorth Berwick, Scotland: To mark Sustainable Golf Week, Jonathan Smith, Founder of GEO Sustainable Golf Foundation, discusses golf’s on-going sustainability drive. To commemorate Sustainable Golf Week, Jonathan Smith, a leading pioneer in the sport and sustainability movement, discusses golf’s on-going sustainability drive. Smith is Founder and Executive Director of GEO Sustainable Golf Foundation, a non-profit based in North Berwick, Scotland, serving courses, tournaments, associations and people around the world for nearly 20 years. North Berwick, Scotland: Who benefits from golf? This might seem an odd question, or one with an obvious answer. Scratch a little deeper, and the question becomes more complex — and more important to the future of the sport.   Yesterday marked the beginning of Sustainable Golf Week. In a world increasingly driven by sustainability, we at GEO Sustainable Golf Foundation believe that golf needs to further strengthen and promote its social value, alongside its environmental stewardship. There is a critical connection – an inter-dependency between people, community and planet – that golf is ideally placed to demonstrate. Clearly, the 80 million golfers around the world benefit from golf. They get life-long, inter-generational physical and emotional health benefits. They relish the sometimes serious, but more often friendly competition that the game offers, with its level playing field that allows people of different abilities to compete fairly. They can stay active for longer, spending significant spells of fun, sociable time in nature. Studies have shown that golfers live longer, and participation should be considered preventative treatment, helping take pressure off health services. Beyond that? Well, many people work in the sector, even if they don’t play. There is a wealth of skilled and diverse career opportunities within a large, multi-faceted sector. Golf is an important employer and a source of inward investment for many communities and regions, particularly in rural areas. Club managers, course managers, club professionals, marketers, equipment and merchandise manufacturers and distributors, tournament teams, media, tour operators, course designers, builders and many more are directly employed in the golf industry. Indirectly, golf also supports a vast supply chain of materials and services, including food, technology, machinery, equipment, textiles, aggregates, and more. Beyond that? There are golf fans, including a number that don’t play, who are entertained, either as spectators at tournaments or as at home viewers – adding an enriching element into people’s lives.&n

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Hands up, who had this on their bingo card for the week - How WWE and their marketing strategies can help golf clubs market themselves going forward. WWE’s marketing strategies are unique and highly effective, and there are several ways these strategies could be adapted to benefit golf clubs, especially in the UK. Let's take a deeper dive into how WWE’s approach can be translated into the world of golf: 1. Storytelling and Character Development WWE’s success is largely built on its ability to tell captivating stories and develop engaging characters. Each wrestler has a backstory, personality, and ongoing narrative that keeps fans invested. Application to Golf Clubs: Member Spotlights: Highlight the personal stories of club members and staff. Share their journeys, achievements, and unique experiences through interviews and feature articles. 2. Creating Spectacle and Memorable Moments WWE events are more than just matches; they are full-scale entertainment spectacles with dramatic entrances, music, and pyrotechnics. Application to Golf Clubs: Themed Events: Host themed tournaments and events that offer more than just golf. Incorporate entertainment elements such as live music, food festivals, and family-friendly activities. 3. Fan Engagement and Interaction WWE excels at engaging with its fans through social media, live events, and interactive content. Application to Golf Clubs: Social Media Presence: Increase social media activity by posting regular updates, live-streaming events, and encouraging members to share their experiences online. 4. Merchandising and Branding WWE generates significant revenue through merchandise sales, with fans proudly wearing branded apparel and accessories. Application to Golf Clubs: Branded Merchandise: Develop a line of branded merchandise, including apparel, accessories, and equipment. This not only generates revenue but also builds a sense of community and loyalty among members. 5. Leveraging Multiple Platforms WWE uses a variety of platforms to reach its audience, from TV broadcasts to online streaming and social media. Application to Golf Clubs: Content Creation: Produce a variety of content, such as instructional videos, member spotlights, and club history documentaries. Share this content across multiple platforms to reach a wider audience. 6. Building and Leveraging Brand Loyalty WWE has an incredibly loyal fanbase, built through consistent engagement and emotional connections. Application to Golf Clubs: Community Building: Foster a strong sense of community through regular communication, member events, and opportunities for members to contribute to club initiatives. The great thing about all these strategies is that they are possible and can be created by all golf clubs in the UK, this in turn will help create a more dynamic and engaging environment that appeals to a broader audience. In the process helping demystify Golf to people, thereby making it more accessible and enjoyable for everyone.

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My latest on the V1 Sports Blog answers the question, “How Does Olympic Golf Work?” 🥇🥈🥉⛳️🌎 Golf to https://lnkd.in/evyzfrds to read #golf #olympics #olympicgolf

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Great leaders do what is right when nobody is watching. Jamal Shead was recently named Player of the Year and Defensive Player of the Year 🏆 But what he did years prior says everything about his character. After his teammate angrily pushed over a rubbish bin on his way to the changing room following a loss... Shead stopped, grabbed the bin, set it back upright and began to refill it with the spilt rubbish. The ripple effect this had on everyone else who walked past highlights the impact one great leader can have on a team. Always remember... The most powerful leadership tool you have is your own example. ----- ✍️ What is the best leadership example you've seen recently? ♻️ Repost this to your network to inspire more great leadership #EliteTeamTalks #Leadership #Sport

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Leadership with empathy, Respect in Golf, Women in Golf, Golf media, Golf Course/Club valuations, workforce survey findings and Driving Range Technology with Toptracer........are topics covered in our last six episodes of Golf Club Talk UK! If you haven't already checked it out, please do so here and pass it on to a colleague who may benefit 👇 #sharinginformation #alternativeeductaion #clubmanagement

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🌟 Celebrating 6 Years with Connected Kerb 🌟 Today marks six years since I joined Connected Kerb the leading public EV charging infrastructure company, and what a journey it’s been! 🚗⚡ When I transitioned from a 15-year professional rugby career into the business world via a detour into reality tv, I knew the challenges would be immense. Many of us retired sportspeople face the tough question: What’s next? But I’ve been fortunate to draw on the knowledge and resilience gained over a lifetime in sport—lessons in teamwork, perseverance, and adapting under pressure—to grow as an individual and succeed in this next chapter of my life. In these six years, I’ve faced my own moments of imposter syndrome, but those same lessons taught me to push through. The company, too, has navigated its share of growing pains, from building credibility in a fast-moving industry to overcoming skepticism and negative press. Through it all, Connected Kerb has stayed true to its mission, becoming a leader in sustainable public EV charging. Ev is for everybody and Connected Kerb is changing the world one charge at at time. #sustainability #electricvehicles #cleanair #cars #tech #innovation #climate

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It was very encouraging to see the comments made by Sir Keir Starmer earlier today, ruling out the imposition of a 10% levy on Premier League transfers, as part of a reshaped Football Governance Bill. There has been a lot of speculation in recent weeks that a Labour government will look to rework the Bill in the party’s own political image, should they take power next month. Whilst it is simply in the nature of party politics that any new government look to reset prospective legislation to align with their own values, it would be churlish to undertake a full root-and-branch review of the Bill – which contains several points of positivity – for the purpose of political point-scoring. The comments made by Thangam Debonnaire, Shadow Secretary of State for Culture, Media and Sport, that a Labour government would “look at everything”, including the blanket transfer levy proposed in the Fan-Led Review (published 2021), were poorly considered and implied the creation of three-year setback. In specific relation to a levy on transfers, a policy such as this would risk putting the Premier League at a competitive disadvantage to its European competitors. In addition, as I have previously argued in my work for Civitas, a blanket 10% levy of any kind would be excessively discriminatory on clubs that lack the financial opulence of those towards the Premier League’s summit. Applying a levy of the same weight on, for example AFC Bournemouth - that recorded a revenue of £141milion in the year ending 2023- and Manchester City, whose revenue was in excess of £700million in the same year, would disproportionality effect the former, and risk further expanding the increasingly unsustainable competitive balance problems in the league. Whilst funding streams do need to be found to help rebalance the issues of financial distribution between the Premier League and EFL, they must come from more sustainable sources than a transfer levy, and should be staggered in nature. This is an important time for the future of football governance, and it is essential that politicians consider holistically the implications of their actions. https://lnkd.in/eU79ZBci

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This is a great read. Redtorch Strategy Director Chris Argyle-Robinson explores the question: Are sports organisations too focused on the now? Quick wins like ticket sales and engagement are crucial but what about tomorrow’s fans? Sport has two big jobs: 1️⃣ Converting today’s demand. 2️⃣ Building tomorrow’s. I had a conversation the other day when the person I was speaking with described a massive challenge in sports marketing: sport doesn't get 'brand' and it's role in delivering marketing effectiveness. Have a read: https://lnkd.in/eT2EbfjS

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5 REASONS TO PICK CLUBROOM... 1. One meeting for all sport 2.Saves time, energy and money 3.Get the best deal with somebody to negotiate on your behalf. 4.An overall sport input with focusing on a broader range of aspects. 5. No more packages just a tailor made approach to suit your Business needs. This can include a range of Sport locations, Clubs , individuals and options. Clubroom provides speed , quick response and a good level of knowledge, experience and skill to get your business the best value for money

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