Mridula Sivanandan

🚀 Swiggy's IPO DRHP is a gold mine of data 📊 Average Order Value (AOV): Swiggy Food Delivery: ₹428 Instamart: ₹460 Dineout: ₹3,129 📈 User Growth & Engagement: 112.73 million users have transacted on Swiggy's platform as of June 30, 2024. Monthly Transacting Users (MTUs) for Food Delivery and Quick Commerce continue to rise, hitting 15.99 million in Q1 FY25 Swiggy One membership (5.7 million members) shows an impressive 7.4x order frequency, nearly double the platform average of 4.5x. 💼 Operational Scale: Swiggy works with 223,671 monthly transacting restaurant partners and 457,249 monthly transacting delivery partners, reflecting its massive operational scale and reach. Active Dark Stores increased to 557, supporting the Quick Commerce business and ensuring rapid deliveries.

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Heads Up! Fake Courier Scam Targeting Indian Users A recent scam targeting Indian users impersonates well-known courier companies like FedEx and DHL. Here's how it works (similar to the one described in https://lnkd.in/gNhRNPUj): - You receive a call claiming to be from a courier company. - They inform you of a package linked to your phone number containing illegal items. (They often mention Mumbai and Singapore in their script.) - They pressure you by mentioning involvement of law enforcement. Remember, this is a scam! Here's how to protect yourself: - Don't engage. Don't confirm personal details or provide any information. - Ask for specifics. Legitimate courier companies can provide details like tracking numbers, labels, service levels, sender/recipient addresses, etc. Scammers will struggle with these details. - End the call. Block the number and report it as spam. By staying vigilant and sharing awareness, we can help protect ourselves and others from these scams. #Logistics #ScamAlert #India

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𝑷𝒊𝒍𝒍𝒐𝒘𝒔, 𝑷𝒂𝒓𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝒂 𝒁𝒆𝒑𝒕𝒐 𝑴𝒊𝒙-𝑼𝒑! 🎂 Clicked on the Bedroom → Pillows section expecting soft, cozy options, instead was greeted with balloons, banners and party poppers! Looks like Zepto is redefining comfort by adding a festive twist to my bedroom shopping experience. Zepto you’re definitely keeping things interesting but can’t wait to see those comfy pillows back where they belong! #ProductManagement #UserExperience #Zepto #TechQuirks

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📈 Zomato on the Rise: Zomato shares continue their upward momentum, with UBS raising its price target to ₹320 following impressive results in quick commerce and food delivery. 🚀 Blinkit All-Time High: Blinkit, Zomato's quick-commerce arm, hit a new milestone with an all-time high GMV on #RakshaBandhan, recording 693 Rakhis per minute at peak. CEO Albinder Dhindsa shared this achievement as a testament to the platform's growing influence. 📊 Growth Projections: GMV estimates for FY 2026-2028 have been revised upwards—20-30% for quick commerce and 2-3% for food delivery, showcasing strong future prospects. 💡 Valuation and Performance: Despite trading at a FY 2027 EV/EBITDA of 35x, above the average of 30x for Indian consumer/retail peers, Zomato's superior growth and margin profile justify the premium valuation. 💼 Brokerage Confidence: UBS maintains a "buy" recommendation, marking the second-highest target on the street after CLSA's ₹350 target. 📊 Market Momentum: Zomato’s stock has already doubled in 2024 with a 112% gain and has nearly tripled over the last 12 months, delivering close to a 194% return.

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Swiggy Dineout and Zomato being competitors..have launched their new feature - "GROUP ORDERING" at the same time !! These phenomena highlights the competitive nature of markets, where companies often work on similar solutions to address user needs, leading to simultaneous releases ! Anyways, below scenarios can be part of the use case 🤔👉 around from product management perse : 1.*Coincidental Launch*: When two or more companies launch similar products or features around the same time, without any apparent collaboration or copying. 2. *Simultaneous Innovation*: When multiple companies develop and launch similar innovations independently, often due to similar market demands or technological advancements. 3. *Parallel Development*: When two or more companies develop similar products or features simultaneously, often due to similar research and development efforts. 4. *Convergent Innovation*: When multiple companies develop similar solutions to the same problem, leading to similar features or products being released around the same time. Articles of release Zomato: https://lnkd.in/gGd_NiUW Swiggy : https://lnkd.in/gPm6b-zS #curious #product #featurerelease #competition #collaboration #productmanagement Institute of Product Leadership ICFAI Business School #icfai

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Okay, I might be a bit late to the party, but Swiggy, Zomato and Zepto's new hidden bill UI? Not a fan. A couple of weeks ago, they started rolling this out, and now, instead of seeing the full breakdown of delivery fees, GST, platform charges, and other fees upfront, all we get is the final amount. But now, if you want a clear breakdown of the bill, you’ve got to hunt it down by clicking the 'expand' button. ⬇ I get it, a cleaner interface, less clutter, but at what cost? Now, let’s talk about the real kicker. These days, if I want to order 1 kg of tomatoes from Zepto, I’m paying ₹120 for the tomatoes... but guess what? That ₹120 probably includes GST, plus a delivery fee and platform charges that could cost more than the tomatoes themselves 🍅🥴! At this point, the product cost is just a garnish to the extra charges. But hey, no worries, all those fees are neatly tucked away behind the “expand” button! Because nothing screams “trustworthy” like hiding the fine print, right? I’d be lying if I said seeing the breakdown would’ve always convinced me to walk down to the grocery store . But hey, at least it would've made me think twice! Who knows, maybe, just maybe, there would've been that one rare occasion where I’d actually grab my shoes and go. 🏃‍♀️ Sure, these fees might not break the bank, but hiding them feels a bit shady. A little more honesty and transparency in the UI would go a long way. Why not display the full details upfront, or at least make the 'breakdown of charges' option more visible, instead of hiding it behind another click? 🤷‍♂️ It’s not just about the money, it’s about trust. If you’re charging me delivery and platform fees, I want to see exactly what I’m paying for, without having to go on a treasure hunt. Is that too much to ask? 😅 #Swiggy #Zepto #Zomato #HiddenFees #UIUXDesign #TransparencyMatters #CustomerExperience #FoodDelivery #TechRant #UserExperience #DigitalTransparency

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Mumbai Product Enthusiasts, This One's for YOU! 🚀 Product Tank Mumbai is thrilled to bring you an exclusive, power-packed 2-hour session with Aakash Gupta, a renowned Product Management leader! 🎤 Meet Aakash Gupta Former VP of Product at Apollo. io, Aakash has shaped how millions think about product. Through Product Growth, he's built one of the world's most vibrant product communities, turning complex frameworks into career-changing insights. 💡 What’s in store? ↳ Proven strategies for product growth 🚀 ↳ Get your questions answered by Aakash himself 💬 ↳ Network with Mumbai’s sharpest product pros 🤝 Who Should Attend? ↳ Product Managers ↳ Product Designers ↳ Product Marketers ↳ Aspiring PMs ↳ Startup Founders 📅 Don’t miss this chance to learn, connect, and get inspired! Entry Fee: FREE Joining link in first comment. Priya Roy #Mumbai #productmanagement #ProductTankMumbai #startup

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Quick Commerce is Thriving in 2024! The Quick commerce sector is witnessing remarkable growth, with Zepto, Blinkit, and Swiggy Instamart emerging as key players. Despite being a relatively new entrant, Zepto has captured an impressive 21% market share, firmly establishing itself in this competitive landscape. With delivery times as fast as 11 minutes, Zepto is strategically positioning itself to challenge established leaders like Blinkit and Swiggy Instamart. This rapidly expanding industry is characterized by high daily order volumes, a wide assortment of SKUs, and aggressive discounting strategies. As consumer expectations for ultra-fast deliveries continue to rise, competition is becoming increasingly intense. It’s inspiring to see how Zepto is carving out a strong position in this fast-paced and dynamic market. Source: StockGro #strategy #QuickCommerce #Zepto #Blinkit #SwiggyInstamart #Product_Management #Brand_Management #Brand_Analytics

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🚀 Swiggy's IPO: A Milestone Moment for India's Food Delivery Industry 🚀 India's food delivery landscape is buzzing with anticipation as Swiggy gears up for its Initial Public Offering (IPO). With the IPO race heating up in the food-tech sector, Swiggy’s debut on the stock market could be a pivotal moment for both investors and the broader gig economy. 1. Swiggy’s Journey: From Start-Up to Powerhouse .Founded in 2014, Swiggy transformed how India orders food. With its user-friendly interface and extensive delivery network, Swiggy quickly became a household name, expanding from food delivery to on-demand services like groceries with Swiggy Instamart. Their customer-centric model and ambitious growth strategy have kept them at the top, making this IPO especially noteworthy. 2. The Financials: What Investors Need to Know:- Swiggy’s IPO will offer a detailed look into the company’s financials, including revenue growth, profitability, and spending on expansion. Investors will want to assess Swiggy’s path to profitability amidst high competition and ongoing operational costs. Currently, Swiggy competes head-to-head with Zomato, which went public in 2021. Swiggy's approach to diversification, such as its focus on Instamart, will likely be a focal point for potential investors. 3. Market Potential: Why Now? With India’s rising internet penetration, mobile usage, and shifting consumer behavior, the food delivery market shows no signs of slowing down. As more people embrace convenience and digital services, Swiggy’s IPO could benefit from a market ready for significant growth. Going public at this time could provide Swiggy with the capital to further dominate the market, invest in tech infrastructure, and refine its logistics. 4. What This Means for the Food Delivery Sector:- Swiggy’s IPO will be a benchmark for the food-tech industry in India, setting new standards and valuations. Success could pave the way for other players in the food and tech sectors to go public, further expanding the ecosystem. However, as seen with Zomato, public scrutiny of profitability and growth strategy will be intense. 5. Risks and Challenges Ahead:- While the IPO is an exciting development, Swiggy will face challenges, including regulatory pressures, profitability hurdles, and the competitive landscape. Their ability to balance growth with a sustainable business model will be key for long-term investors. Conclusion:Swiggy's IPO represents more than just a financial event; it's a milestone for India's digital and food-delivery economy. The outcome will not only impact investors but also shape the future of on-demand services in India. Whether you're an investor or a fan of their service, this IPO will be one to watch closely! #SwiggyIPO #FoodTech #IndianEconomy #Investing #DigitalTransformation #LinkedIn

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Zepto is not only a 10 min grocery delivery platform,but also a 1 week feature delivery platform. a genuine conversation between a po and an engineer... po: X feature needs to be developed and delivered how much time do you require?🤠 Developer: At least 1 month of dev🙂 Po: ek week dega😌, and yes it is QA include 😗. ps: learning on peak and feature delivery speed is god level 🙏.

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"The Advent of Alcohol Delivery in India: A Paradigm Shift in Quick Commerce" Zomato, Swiggy might soon start delivery alcohol in few states. This is a significant development in India's quick commerce sector: the introduction of alcohol delivery services by leading players such as Zomato and Swiggy. The traditional process of purchasing alcohol in India has often been characterized by inconvenience, lengthy queues, and limited accessibility. The advent of alcohol delivery services in India will mark a significant milestone in the evolution of quick commerce. By leveraging their existing infrastructure and technology, companies like Zomato and Swiggy will be able to deliver alcohol to customers' doorsteps in a timely and efficient manner. Key benefits: - Enhanced convenience: Alcohol delivery eliminates the need for customers to navigate through traffic, parking, and queues. - Increased accessibility: This service expansion enables customers in areas with limited liquor stores to access alcohol with ease. - Responsible drinking: Companies are implementing measures to ensure responsible drinking practices and ID verification to guarantee a secure experience. - Economic benefits: This development creates new revenue streams for quick commerce companies and generates employment opportunities. It would be interesting how these firms comply with excise policies and other regulations. #alcoholdelivery #quickcommerce #convenience #innovation #india #beverageindustry #zomato #swiggy

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Amazon made $75 billion through ads last year. And Blinkit is coming for a piece of that pie. Let me explain. Blinkit and other quick commerce players are currently disrupting traditional e-commerce companies. Just look at their growth rates: quick commerce grew by 112% last year versus 8% for e-commerce. As consumer preferences shift, brands too are shifting from e-commerce first to quick commerce first. As a result, we can expect that more of their marketing budgets will be spent on these new-age platforms, and this is reflected in their numbers as well. As of the December quarter, Blinkit Ads grew by 220%, outpacing even the growth of their order value. This is why Dhruv Shah and I felt that people needed to know about this emerging platform. We spent a lot of time talking to people to understand how Blinkit advertising works and the strategies you could apply to grow your brand! If you want to know more about it, do check out our full breakdown: https://lnkd.in/gzw6B528

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Arjun Vijay Imagine ordering a Dosa Pan at 00:45 AM because your old ones handle broke, or a Mixer Grinder at 6:45 AM when your current one suddenly malfunctions. Picture yourself needing a mosquito bat in a remote Airbnb late at night, or the convenience of having 10kg bags of rice delivered straight to your door without carrying the carts to parking lot neither carrying in lifts, not to mention daily grocery runs and last-minute orders of socks or underwear before heading to outstation. These are all my real experiences, showing how quick commerce is set to completely transform traditional e-commerce. The new era has already begun, and it's just a matter of time before everyone catches up.

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🌟𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗼𝗿𝗲 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗙𝗶𝗻𝘁𝗲𝗰𝗵 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 🌟 Based on my yesterday's post (in my first comment) to understand the basics, here's a eagle eye view: - 𝗣𝗮𝘆𝘁𝗲𝗰𝗵: From contactless transactions to e-wallets and UPI, Paytech is transforming how we make payments, making them faster and more secure. 𝗞𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀: Paytm, PhonePe, Razorpay, Cashfree Payments - 𝗥𝗲𝗴𝘁𝗲𝗰𝗵: Using technology to ensure regulatory compliance, Regtech minimizes the risk of hefty fines and enhances institutional trust. 𝗞𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀: Cygnet Digital, Signzy, FINTELLIX, HyperVerge. - 𝗟𝗲𝗻𝗱𝘁𝗲𝗰𝗵: Online and mobile platforms are making access to loans and credit easier and more inclusive, often leveraging alternative data for credit scoring. 𝗞𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀: Lendingkart, @CapitalFloat, KreditBee. - 𝗕𝗮𝗻𝗸𝘁𝗲𝗰𝗵: Integrating advanced technologies into banking operations, Banktech improves customer experience and operational efficiency. Key players: Infosys Finacle, Niyo Solutions Inc. Open.money - 𝗜𝗻𝘀𝘂𝗿𝘁𝗲𝗰𝗵: By innovating the insurance industry with technology, Insurtech improves user experiences and tailors insurance products to meet modern needs. Key players: Policybazaar.com, Acko, Digit Insurance. - 𝗪𝗲𝗮𝗹𝘁𝗵𝘁𝗲𝗰𝗵: Combining wealth management with technology, Wealthtech democratizes access to investment tools and caters to tech-savvy generations. 𝗞𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀: Zerodha, Groww, Upstox, Stable Money , Aaritya, Dhan, CashRich Each of these areas presents unique opportunities for careers, businesses, and investments in the fintech space. Which domain excites you the most? Share your thoughts in the comments below! 👇 If you keep interest in Fintech, follow the posts. 𝗕𝗲𝗹𝗼𝘄 𝗶𝘀 𝗮 𝗺𝗶𝗻𝗱 𝗺𝗮𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗮𝗿𝗲𝗮𝘀 𝗼𝗳 𝗙𝗶𝗻𝘁𝗲𝗰𝗵. Link to my first post: https://lnkd.in/gtghJXKH

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Why Choosing the ESOP Option and Sticking with Your Company Might Make You Rich Swiggy's recent IPO is a perfect example of how Employee Stock Ownership Plans (ESOPs) can be a game-changer for employees. In their IPO, Swiggy allocated shares to employees at a discounted rate, and now, many of them are seeing returns that are turning them into millionaires. The success of Swiggy’s IPO highlights a powerful lesson: staying committed to your company and opting for ESOPs can lead to life-changing wealth. Over 500 of Swiggy’s employees are set to collectively gain ₹9,000 crore from their stock options. While it might feel tempting to cash out or jump to a new opportunity, the long-term gains of sticking with a growing company and having a stake in its success can far outweigh short-term rewards. In a startup, your dedication and loyalty could be the key to unlocking financial freedom. So, if you're offered stock options, think of it not just as a perk, but a potential path to future wealth. #ESOP #WealthBuilding #StartupLife #EmployeeSuccess #SwiggyIPO #LongTermThinking

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How will Swiggy One or Zomato Gold's new KM limit affect the best restaurants' total orders they receive? Recently both Swiggy One and Zomato Gold limited the maximum distance they allow for their subscription to 7km which was previously 10km. This will affect the best single restaurants in a city. Like in Hyderabad, we have Kakatiya mess or bawarchi which are the top single-branch restaurants in the city. Like, suppose these restaurants get orders from these subscription users around 90 percent of total orders. For each 1 km radius of the restaurant, they get 10 % of their total orders. now the limit is reduced to 7 km, so they might lose the 3 km extra distance radius they used to get orders from people. That’s around 30 percent of their total orders. This does not affect people who do not have subscriptions which is around 10 percent of users, but for the other 90 percent of users, it will affect them. For the people whose order distance from this kind of resturants greater then 7km, they have to pay delivery charges even if they have subscribed to Swiggy One or Zomato Gold. The normal delivery charges for more than 7 km to 10 km are around 80 to 110 rupees without any surge charges, if we include surge charges it will come to around 130 or more than that during night or rainy times. A large number of people may not be okay with that amount of delivery charges and may order from other similar restaurants within 7km. Thereby these best single resturants lose their orders. This might come around 20 to 25 percent of their total orders loss for these resturants. Restaurants with many branches like Mehfil may not be affected that much, the effect might be around 5 to 10 percent based on the locality they are in. This move will take away power from good restaurants, and give more power to swiggy where the resturants below these restaurants in terms of quality food will see an increase in their orders. 

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Ever wondered why is Quick-Commerce Rising in India? What Factors Are Fueling It? 🚀 I was also amazed by the growth of quick-commerce, so I dug into the factors and got some insights. Let's Talk About 2022 📅 In 2022, everyone was bashing quick-commerce, questioning the working model of it. That year, quick-commerce companies began their services (testing the water). The average order value (AOV) was between ₹350-₹400, the gross margin was between 15%-20%, and there were around 600 orders per day per dark store. You might think, "Are you dumb Biren? These numbers seem good." But no, the real deal is completely different. [ Dark Store: A dark store is simply a warehouse where quick-commerce companies stock products, and from there, delivery partners deliver the products to you. ] Breaking It Down: ⬇️ 1. Gross Profit per Order ₹400 × 20% = ₹80 2. Gross Profit per Month ₹80 × 600 × 30 days = ₹14,40,000 (gross profit per month) This number looks good, right? But now, let’s subtract the fixed cost. - Delivery Partner Salary: Average salary is ₹30,000, and they deliver 25 orders a day, which translates to ₹40 per order. - Dark Store Running Cost: ₹40 per order (including software, maintenance, electricity bills, ads). Employee Costs: 👷🏻‍♂️ A dark store needs 35 working employees with an average salary of ₹20,000 per month, summing up to ₹7,00,000. Delivery Partner & Dark Store Costs combine: [(₹40 + ₹40) × 600 × 30 days] + ₹7,00,000 = ₹21,40,000 Final Calculation for 2022 💵 ₹14,40,000 - ₹21,40,000 = -₹7,00,000 per dark store So, it seems like a cash-burning machine, right? Lets jump to 2024 🗓️ In just two years, the situation has started looking better. Now, the average order value is ₹500, and the daily orders per dark store have increased to 1400. 1. Working Capital Employee salary remains fixed at Rs. 7,00,000. [(₹40 + ₹40) × 1400 × 30 days] = ₹33,60,000 2. Gross Profit (₹500×20%) × 1400 × 30 days = ₹42,00,000 Final Profit Calculation ₹42,00,000 - ₹33,60,000 = ₹1,40,000 per dark store It’s already looking good, right? ✅ Now lets talk about what's Driving Quick-Commerce Over E-Commerce? 🏎️💨 They are playing on the three Cs: Cost, Convenience, and Catalogue. - They charge around an 18% premium on every product. - Why are people paying this extra premium? For convenience. People are choosing convenience over cost. - The range of products available is vast—everything from toothpaste to PlayStations. The Future of This Sector 🔮 I am personally betting on Blinkit. Why? Because Zomato has a lot of data to analyze customer behavior—like who can afford high-end products and who is a good target for daily-use products—and they run ads accordingly. But this sector excites me a lot. Let’s see who will win the race: Blinkit, Zepto, Swiggy Mart, or any other player. Let me know, on which quick-commerce business are you betting? 🤔

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Had a brilliant conversation with Nuha Bubere from The Ken on how old guards (Flipkart + Amazon) are bringing on the fight to QCs (blinkit + Zepto + Instamart). Following are some pointers that we discussed: 1. Right to win lies with the ones who are able to crack frequency of purchase for the user- thus Fruits & Vegetables + grocery purchase is key for a right to win. Something that QCs are acing right now. 2. For profitability and increasing ASP- categories like electronics, mobiles and large appliances are key for success in the long run. With years of expertise built by the old guards- they have the best of the selection on them right now and will try to guard top selling models from opening up across all channels. Might play aggressive on margin asks on such models to shield marketshare. 3. Old guards also have access to affordability constructs like EMI, exchange constructs for electronics and smartphones, which if unlocked for their QC play, will ensure consumer stickiness given that Indian consumers tend to be net effective price sensitive. 4. In terms of operations- old guards are more seamless- they replicate inventories across their dark stores from the ones that brand/ seller supply to already established warehouses. In contrast- new QC channels are more tuned towards grocery forward replenishment models- which require deliveries every 3-5 days, while electronics are more tuned towards bulk deliveries to ecommerce warehouses. Making the current model of QCs operationally unfeasible for most scaled brands. 5. Large appliances in a quick commerce model is still a puzzle. Single unit delivery for washers, ACs, or TVs would come at huge supply chain costs, and even if deliveries happen within 10 minutes to 4 hours window, can brands enable same day installations? With increasing pressures of unsold inventories and reducing margins in hardware- innovation costs would be tough to figure out. But who had imagined Quick commerce becoming the new age Ecommerce war? Maybe brands too are able to build on scalable solutions across this.   Do read this piece on quick commerce: https://lnkd.in/gH2zue3e

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Quality vs Quantity, what defines growth better? In the fast-paced business world, it's easy to equate growth with sheer numbers. However, there is one example I want to talk about it is OYO. OYO's journey teaches us a vital lesson: true growth lies in quality. In 2019, OYO boasted 18,000 hotels in India but faced staggering losses of ₹13,123 Crore. As they approached a crisis similar to that of WeWork and BYJU's, they made a pivotal shift, prioritizing quality over quantity. By reducing their hotel count to 8,000, they not only enhanced their service standards but also significantly cut losses. Fast forward to 2023-2024, and OYO is back in the black, reporting a profit of ₹230 Crore. This transformation reminds us that sustainable success isn’t just about expanding numbers; it’s about building a strong foundation of quality. Let's all aim to delve deeper into what truly matters in our growth journeys! 💫 #growth #quality #success

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