Alex Merry

⚡ Amplify your achievement ⚡ Turn recognition into opportunity ⚡ Network and prepare for success These are my 3 top takeaways from my recent blog “Shortlisting is almost as beneficial as winning”. 👀 Read it here… https://lnkd.in/eQkjJy3b

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We had a great podcast recording with Alex Brueckmann last night, discussing all things strategy. It will drop on 9th May as episode 165. In the meantime, check out the latest episode (single link in the comments for all podcast platforms) and hit the follow button on your pod player of choice so that you never miss an episode. #Podcast #LeadershipDevelopment #LeadOn

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YouTube for Business Growth: Insights and Strategies - Full Guide My first attempt at YouTube talking head for our channel. This framework will explain who to target, what your journey will look like, the expectations to set and what you should focus on to see actual results.

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From the Diary of an Entrepreneur⬇️ I clearly recall the days when everything seemed difficult. Moving, seeing, even imagining anything felt impossible. We’ve all been there—directionless and aimless. But then, after those days, you find direction and purpose. Things start moving, even if just a bit. That’s the natural law—no rocket science or magic. You see dawn after dusk, smooth roads after rough paths, and energy after tiring days. That’s how life works! In those difficult, directionless days, your patience sets you apart. I was told visibility is one such factor I need to work if I want to be a successful entrepreneur. After working hard now I see 14.7k followers on Instagram, up from 800. I remember when it wasn’t moving an inch. A friend said, “It’ll move. Just keep working.” Thanks to everyone who prayed and believed in my work! #KomalHirani #Entrepreneurship #Entrepreneurs #Startup

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You’ve been sold a lie about brand purpose. Let’s unravel it. The truth about brand purpose isn’t as simple as “do well by doing good.” In our latest episode of the JUST Branding Podcast, branding expert Nick Asbury, author of Road to Hell, joins co-host Matt Davies ⚡️ and me to challenge the conventional wisdom of purpose-driven marketing. Here’s what we dive into: ⚡️ The rise of corporate purpose post-2008 and the unintended consequences it has created. ⚡️ Case studies like Dove and Patagonia: when purpose hits the mark—and when it doesn’t. ⚡️ How overemphasizing purpose can stifle creativity and innovation. ⚡️ A fresh perspective: human-centered branding rooted in cognitive empathy. (See video!) This conversation unpacks the complexities of brand purpose and offers actionable insights on balancing creativity, authenticity, and ethical responsibility—without falling into the trap of overhyped narratives. Tune in to the full episode on YouTube or any major Podcast platform. #branding #brandpurpose #brandstrategy

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Social Psychologist, Bo Bennett, PhD, Discusses the Importance of Critical Thinking  To listen to the podcast in full, please click this link: https://lnkd.in/efc7WPqK To view the podcast in full and subscribe for more content like this, please click this link: https://lnkd.in/eCitkrEw Social Psychology in Marketing, with Bo Bennett Dr Bo Bennett joins me to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change. Bo and I discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing strategy and tactics. #psychology #marketing #marketingpodcast

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Growing your trust and authority on LinkedIn puts you on the path to becoming an industry thought leader, a critical step in your personal and business growth. Interested in what an industry thought leader is and how it can help you grow? Join me on 🗓️ 11th September at 2pm in my free Masterclass and I’ll walk you through the same strategy and processes I use for my clients that have helped them… 📈 Grow their business 🎙️ Launch a podcast 📰 Launch a LinkedIn newsletter 🗒️ Create more blog content for their website and SEO ✅ Have a healthy supply of evergreen content they can re-use 🤝 Connect with more of their target audience on LinkedIn 💬 Start more conversations with their target audience Link in the comments to register 👇 See you there 🙌

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December’s Read: How to Develop Self-Confidence and Influence People by Public Speaking by Dale Carnegie. A great array of timeless quotes feature throughout this dusty old book written back in the late 20s that are ever so relevant today and that I never get bored of rereading. Henry Ford’s advice in this book resonates deeply: embrace your individuality. There are times when we doubt ourselves and our abilities, but when we look within to find answers (something I often do) we uncover unique strengths that only we possess. These personal qualities are truly special, so never let anyone iron them out of you. Your uniqueness is committed to your personal journey and so let it be your driving force.

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If you want it, there’s always a way👇 Congrats to all of those who got the A level results needed this week, but I think it’s really important to say that you don’t have to get amazing A levels to be a success. I have lower than average GCSEs and NO A levels at all but am financially successful and live a life I absolutely love. And let me tell you, if you want something, no matter what educational or financial barriers are put in the way, it is possible if you really want it and you’re ready to work to make it happen. 7 years ago I knew nothing about running a business and I made some expensive mistakes that left me £35,000 in debt. But instead of deterring me, I let it motivate me to learn everything I could about business. I went to every free webinar and workshop that I could, I spent hours and hours learning from anyone I could. And one step at a time it started to happen… and I don’t need to tell you the rest… If you didn’t get what you wanted, it’s not the end of you being super successful, it’s all about what you do next… make your moves ❤️💪 #results #resultsday #alevels #gcse #education #experience #business #growth #action

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🤔 What are the four pillars of #B2B marketing? Jade Tambini's insights might just be your game-changer. Tune in to our latest JUST Branding Podcast episode with Matt Davies ⚡️ and I (Jacob Cass 🦩) for a deep dive in B2B Marketing. We unravel: ⭐️ The 4 Pillars of B2B Marketing ⭐️ How #brand interacts with the discipline of #marketing ⭐️ The evolution of B2B into digital & key opportunities to excel! Tune in on all major platforms including YouTube. #branding #brandingpodcast

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If you're investing ANY time, energy or resources into LinkedIn for talent attraction and retention today, please avoid these common mistakes! 🫣 ❌ Enforced content calendars or libraries. ❌ Enforced visual assets (e.g. banner images). ❌ Enforced content quotas. ❌ Gamified or incentivised post frequency. ❌ Enforced re-posts or job ads. ❌ Enforced executive tagging or reactions. They will ALL impact your ability to generate the commercial outcomes you're after on LinkedIn, and they often create reputational risk... They're also all practices I'll address (and share better alternatives for!) in my upcoming webinar this Friday, 1 Nov: 📢 "How to create talent magnets on LinkedIn" 🗓️ 12-1pm AEDT, Friday 1 November 💻 Register for free here: https://lnkd.in/gbkPDTf8 Even if you can't make it for the live session, remember to register as we'll share the full recording and resources after the webinar. All are welcome! #LinkedIn #TalentAttraction #EmployeeEngagement #EmployeeAdvocacy

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Just over a week until the next course - Raise Your Hand Marketing. Wouldn’t it be brilliant if you could attract the right type of clients through your marketing? Learn tips from the likes of Marcus Sheridan and Brad Sugars on how to do exactly that. Recent feedback includes “lots of useful tips to refine the approach to successful marketing”. It's free to attend and just 60 mins in duration, and you’ll walk away with actions you can implement immediately in your business. https://bit.ly/4gKPuIx #business #businesstips #leadership #marketing #planning

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Pitchit introduces lead qualification as a service platform In this reel Paul Kleen introduces us top lead qualification as a service platform. He introduces us to Paul, An AI Agent that can be trailed to create leads and qualified leads. Paul can plug into your sales operation with 7,000+ integrations, qualify your leads, book meetings with them, and even hand them off to a human when the time is right.

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Have you planned your #socialmedia summer? Get all my latest tips and advice in this rather useful webinar! Link below 👇 #SocialMediaForSmalBusiness #SmallbusinessSupportingSmallbusiness

I just finished Steven Bartlett ‘s 📚 The Diary of a CEO. I highly recommend it. A must read to all the marketers, entrepreneurs and A players out there. Although all the laws presented in the book are purely gold and basically a blueprint to a successful life and business, regardless of the industry, here are my top 3: Law no 5: you must lean in bizzare behaviour. Law no 15: the frame matters more than the picture. Law no 24: you must make pressure your privilege. I invite you to purchase the book and dive deeper into those 33 LAWS of Business and Life of Steven Bartlett. You will be amazed. Thank you, Steven!

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Educational marketing seems to be more popular than ever, and for good reason. Showcasing your expertise whilst giving back with free insights is a recipe for reciprocity with your target audience. Another benefit is the sheer bundle of content you can capture within just a day's filming. Depending on your approach, the content can last for months. Full blog: https://lnkd.in/eSjsZ95G

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Should You Start a Business with a Friend? A Personal Reflection on Friendship and Business One of the most common questions I get asked is whether it’s a good idea to start a business with a friend. My answer? It’s complicated. The reality is that combining friendship and business can be a double-edged sword. I’ve experienced both the highs and lows firsthand. Years ago,Kenneth Linnebjerg was not only my chairman when I started my first business but also one of my closest friends, a mentor, and a person who stood by me during my toughest times. He attended my wedding. Eventually, we decided to start a company together. However, as many of you may have experienced, the pressure and challenges of running a business can strain even the strongest of friendships. Unfortunately, that’s what happened to us. What started as a shared dream ended up putting so much pressure on our relationship that we ultimately decided to part ways, both in business and in friendship. The fallout was painful and left us estranged for 5-6 years, a chapter of silence and lost connection. Then, out of the blue, Kenneth reached out. I was hesitant at first—would the past still haunt us? But when we spoke, I realized that the issues that had seemed so big at the time had faded with the years. We both decided it was time to move on and let bygones be bygones. Yesterday, we spent an evening sailing together, celebrating our renewed friendship. It was a powerful reminder that while business can put a strain on relationships, true friendships can endure and even recover from the toughest challenges. So, should you start a business with a friend? It’s a risk, and one that has cost me more than one friendship over the years. But it’s also true that friendships can recover from the strain of business—if both parties are willing to forgive and move forward. To Kenneth, I want to say a huge thank you for reaching out and risking rejection to reconnect. It’s a reminder that sometimes, the most important business is the business of friendship. If you’re in a similar situation, I encourage you to take that step to reconnect. The rewards can be greater than you imagine.

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🚀 This Book Will Change How You Think About Success: "The Diary of a CEO" by Steven Bartlett Ever wondered what truly separates great leaders and innovators from the rest? It’s not just talent—it’s mindset, resilience, and the ability to adapt in the face of chaos. That’s exactly what Steven Bartlett captures in The Diary of a CEO: The 33 Laws of Business and Life. This isn’t your typical business book—it’s raw, honest, and packed with life-changing insights. Here’s what stood out to me: 🔥 Success Starts with You: Bartlett doesn’t sugarcoat it—success is an inside job. The book dives deep into building a resilient mindset, silencing self-doubt, and thriving even when the odds aren’t in your favor. 🎯 Decisions That Define You: Struggling with uncertainty? His framework for clear, bold decision-making is a game-changer for navigating the complexities of life and business. 🤝 The Secret to Great Teams: Want to lead like a pro? Bartlett shares the art of hiring, building trust, and creating a culture that breeds innovation and loyalty. 💡 Fail Smarter, Not Harder: What if failure wasn’t a setback but a slingshot? Bartlett’s take on failure as a catalyst for growth will shift how you approach challenges. 🌱 Redefine Success, Your Way: Forget the hustle culture hype—this book challenges you to define success on your terms and build a sustainable life that aligns with your values. What makes this book unmissable is Bartlett’s vulnerability. He shares his toughest moments and lessons from interviewing some of the world’s most inspiring leaders, offering insights that are both practical and deeply personal. If you’re ready to level up in life and business, this book is your blueprint. #Leadership #TheDiaryOfACEO #StevenBartlett #Mindset #PersonalGrowth #BusinessInnovation

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