Mo Morgan

Need tactical direction for your next healthcare research project? The principles in this new blog by Allie Dautrich, @SammyMason and Robbi Shamlian will ensure you’re taking a human-first approach to UX. #UXResearch #PharmaUX

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💥 We’re getting our sh*t together (pun fully intended!)💥 I am over the moon to share that we’ve WON the Innovate UK Creative Growth Grant! 🎉🥳 After 6 months of hearing "NO" on repeat: ❌ NO, we don’t fund consumer products. ❌ NO, it’s not “deep-tech” enough. ❌ NO, it’s not “life-science” enough. ❌ NO, you’re not Forbes Under Whatever and, oh yeah, you don’t have a p3nis. ❌ NO, you’re just a mum making products for other mums. ❌ NO, you don’t have enough traction. ❌ NO, you’re pre-sales, it’s too risky. ❌ NO, come back when you’ve got an MVP (spoiler alert: we will! 😉), and… ... 👻‘ghosted👻….. The good thing about rejection is it makes you better than ever before. Because of those “no’s”, we finally got the YES ✅ that matters. 🙌 And that's what counts! 💪 A MASSIVE shoutout to Asadullah Khan (more on him below) for his incredible work in helping us develop our Proof-of-Concept, which has been instrumental in securing funding 🎉 The grant will fund research that informs product development while proving that our game-changing, innovative product is exactly what parents need—and, crucially, something they’re willing to buy. 💥 🔍 We’re diving into some seriously cool stuff—working alongside the brilliant Isabel Lydall and Allyson Binnie from Curious to Clear Collective to kick-start ethnography studies. 👉 What’s that you ask? We’ll be listening to lots of parents (mums AND dads!) diverse in ethnicity, socioeconomic background, and with babies aged 3-30 months to understand their priorities on health, sustainability, convenience and affordability. We’ll be giving them an exclusive first look at our current design during focus groups and backing up insights with a significantly large quantitative study. We’ll learn exactly what functionality to prioritise in development, and—most importantly—why👏. Basically… we’re getting some SERIOUS traction🚀. And traction means more investment 💰. Stay tuned for what we’re working on because who doesn’t "love a good change®"? 😉 ===================================================== Before I wrap up: ✅ If you’re looking for a biomedical device design engineer with razor-sharp CAD skills and a can-do attitude, look this way. Asad interned with us over the last 6 months through our collaboration with the University of Southampton. His contributions have been nothing short of brilliant. Asad is a total gem 💎, and I highly recommend him. ✅ If you’re an expecting parent, or have a baby under 3 and want to be involved in the development of one of the most exciting products of our generation, DM me! ====================================================== Please like, comment, and share to celebrate this huge win with us AND boost visibility for Asad as he sets off on his next exciting adventure.🚀 #Onwards and #Upwards!!  🔥

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YOUR INDUSTRY NEEDS YOU! Re-sharing again to my UK pharma network - and REALLY hoping we can get a few more completions on this important DE&I benchmarking survey for the UK pharma industry. If you're from the UK pharma industry - on agency or client side - then please both complete yourself (should take no more than 10 mins) AND share into your own network. Our findings will be published and shared, with recommendations and discussion to follow. Thanks #pmsociety #deisurvey

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Lucy Davison and I are going head-to head debating 'is generational research useful'! I'm hoping we have a podium, spotlights, and we stick to the facts (no mentioning of Gen Alpha eating dogs, please). It should be fun, and a little bit nerve-wracking. Thanks Tom Kerr for fitting this into your schedule, we'll try not to disappoint by agreeing too much. #generations #generationalresearch AURA Insight

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Its about staying relevant and understanding that your wisdom comes from years of developing the right structures, culture to have high performance teams that can continue to innovate product for marketers with an end outcome that is commercially profitable.... #ageism #advisoryboard #commercialstrategy #culturalsuccess #people #techsuccess

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Innovation insights - How do you uncover unmet needs to design relevant, meaningful and distinctive new products, services and customer experiences? Check out our latest top tips on how to uncover innovation insights 👇 https://lnkd.in/ea44NW_q #innovation #systemsthinking #designthinking #usercentreddesign

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Leading with Sustainability: Building Environmentally Responsible Digital Strategies. Digital sustainability specialist Cal Innes, digital sustainability specialist at Jisc offers guidelines for leadership teams on driving #sustainable initiatives from the top down and fostering a green-first mindset within organisations. https://lnkd.in/eRSzwpRR #digitalsustainability #thinkdigsustain #education

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Today the Conscious Advertising Network and dentsu have launched a report on the growing problem of climate misinformation. Yes Britons are worried about climate and its impact on the economy, health, and food security. However, widespread misconceptions, often fuelled by disinformation, are clouding public understanding and could hinder effective action. Key findings include: 🗺 Widespread Concern: The majority of Britons believe climate change is affecting the global and UK economies, as well as the cost of living. 🔥 Impacts Underestimated: Despite widespread concern, many underestimate the personal impacts of climate change on their own health and quality of life. 📢 Only 9% trust brands all of the time to accurately communicate climate commitments.  🚮 85% recognise that humans have impacted climate change, but only half (50%) understand that humans are the main cause of climate change. 📱 Social Media’s Role: 40% of respondents identify social media as the primary source of climate disinformation. Check out the report here: https://lnkd.in/edf-Fj-j Jordan Hunter-Powell Pamela Stathaki Jessica Tamsedge Alex Murray ✨Nafissa Norris (née Jeetoo) Paul Frampton-Calero ⚡️James Shoreland Michelle Sarpong Philippa Tilley Laura Wade Rosie Kitson Michael Hanbury-Williams Tim Pritchard Sophie Strong

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This is an excellent visualisation from the DMA (Data & Marketing Association) UK of how integral maturing your approach to measurement is to delivering successful business outcomes. If you're not already planning for it, you should be. It will be one of the most significant drivers of future effectiveness for you.

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We would love you to join us at 4pm (GMT) tomorrow for our latest free briefing as we explore 'The Future of Everything'. Kate Shepherd and I will be considering the profound changes shaping our world; from AI and environmental challenges to new ways of working and emerging leadership styles. The post-commute economy that we now live within is having a ripple effect on every corner of our lives. And not only have our daily habits and rituals changed, so too have our tastes, needs and expectations. - How are the changes in the way we shop impacting the design of our towns and cities? - As Generation Z begins to make their mark in the workplace, how is the world of work changing and what leadership styles need to evolve? - How far reaching will the impact of AI become in the years to come and how can you harness its potential? - What impact will all of these changes have on brands and how can you embrace the opportunities? Our packed programme will be filled with a whole host of actionable insights, thought-provoking ideas and inspiration, along with a summary of the core emerging ideas and a live Q&A to spark debate. Click here to save your free virtual seat: https://lnkd.in/dtKTB5s2

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Gen AI means more reputation risk Generative AI is revolutionising the process of creating communications content. And it's directly changing media consumption habits, accelerating the disintermediation of mainstream media and facilitating the rise of alternative content sources. Meanwhile the proliferation of synthetic media content has negative implications for trust and authenticity. AI-generated content is blurring the lines between reality and fabrication, challenging traditional media’s role as gatekeepers of trusted information.  In this short piece, I argue that 'Gen AI’ is therefore massively raising the threat level for brand reputation risk. All thoughts welcome. https://lnkd.in/dPNRiMiK

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Deconstructing the anatomy of content strategy with Clearleft Co founder Richard Rutter and Head of Experience Design Chris How. We are increasingly finding that without a robust and clearly understood content strategy, clients are struggling to deliver optimal outcomes for their users. This seems especially pertinent for the b2b manufacturing, biopharma and education sectors. Is this your experience? Keen to find out if content strategy ( and use of emerging tools) is becoming more of a priority in other sectors?

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Hello, we are hosting a session Mon 07 Oct, 6pm with One HealthTech as part of Bristol Tech Festival exploring co-design in healthtech. Is this something you have experience of? Would you like to know more about it? Maybe you'd like to join the panel being hosted by Kat Thackray? Link in the comments below. - - Tired of healthtech solutions that feel like they were designed by a robot? 🤖 Us too! That's why we're bringing together policy makers, NHS experts, designers, industry leaders, and academics to tackle the burning question: "When and how do we involve patients in healthtech innovation?" We'll discuss: - The triumphs and pitfalls of involving patients in healthtech development. - The future of patient-centered care and how we can make it a reality. - Your experiences and ideas for improving health tech solutions. - Come prepared to share your thoughts, ask questions, and network with like-minded individuals. #healthcare #servicedesign #co-design #innovation

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Why brand is so important... John Lewis Partnership’s transition into the BTR sector really needs to be studied and applauded. They have demonstrated that if you have a loyal customer audience it’s easier to transition into other markets, even if there are some obvious differences. Instead of looking at these as a deterrent, they have taken the view that these are all positive challenges they can overcome to bring some fresh ideas and unparalleled knowledge to an ever changing and growing sector. Their purpose ... happier people, happier business and happier world can perfectly pivot into many sectors, so why not BTR? People trust their institution because they have a reputable longstanding history and speak their customers language. It really highlights that having a strong brand and values is key to success. I personally see John Lewis as a constant traditionalist brand (yes, I did just make that up), by that I mean, a brand that’s constant in your life, a lot of people’s parents and grandparents often frequent/frequented JLP stores- there are strong family ties. They aren’t loud, they aren’t flashy, but they feel like home and have a warmth, and this directly translates into what somebody would want from a BTR development. Gen Z are very brand led and are, I imagine, their ideal future demographic, so their vision and customer perfectly align – it’s a genius move really. Then, they are exploring an additional USP to stand out from the crowd… biophilia which aids wellbeing and is a huge topic of discussion. Wellbeing intrinsically links to design and is fundamental to creating happy and heathy living environments. Plus, I’m sure they have thought of this, but biophilia in terms of colour screams green which links their brand colours – chef’s kiss. I love this circular way of thinking from brand values, design, even down to the residents living above a Waitrose, which means they will inevitably shop there – it’s a full brand experience. There clearly has been a lot of work and thought gone into this transition, but on the surface as on outsider it looks seamless – which I’m sure was intentional. JLP are known for their quality and British heritage, so really looking forward to seeing how this is translated into the design and links to the wider community – as there’s a real opportunity to enlist local makers and British designers to create a truly unique and sustainable offering. JLP also have a home design service; furniture business and they have wine tasting which will aptly align with their residents (talk about circular thinking again) – they really do have the tools to naturally settle into the BTR sector and enhance and make their customer experience easy and cohesive. Claps and snaps all round – JLP found the ultimate side hustle. #BTR #Coliving #JohnLewisPartnership

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Some conversations really do leave a lasting impression. Dr Lloyd Humphreys and the team at Cogniss are paving the way for innovation in #digitaltherapeutics and more broadly in #healthcare. Putting the power in the hands of actual healthcare professionals to create software and app solutions that will serve patients and alleviate some of the burden on our already taxed healthcare systems is no easy task. But they are doing it and making this possible. Some stats for you: £334,000 - the cost of getting an #app from idea to execution and into the App Store 2 years - the time it takes on average to build Under 20% - the number of clinically viable apps in the marketplaces The work Cogniss are doing is not just important, but vital to the continued digitisation of healthcare services through the lens of actual working healthcare professionals. Mind blown.

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Looking forward to making some new connections and engaging in the exciting topics being discussed at the Digital Health World Congress, this week. If you have a digital healthcare challenge you'd like to discuss, or would like to learn more about #KinneirDufort's capabilities, please drop me a line or catch me there!

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