Shaun McHugh

In July, UX/UI design briefs saw their biggest position drop ever. Falling from its usual position in our top three down to sixth place, this represents a huge shift in ‘typical’ demand on our platform. This category was our highest performing, both value- and volume-wise, in 2023, and so it comes as a shock to see its investment deplete so suddenly this month. It made up over double of the amount of briefs in January as it did this month (13% compared to 6.3%). To view the rest of July’s report, simply click the link below. https://lnkd.in/er3NHGtd #marketing #marketingbriefs #uxdesign

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Personas - a guaranteed way to generate a lively discussion in the UX world. In her latest post for #ResearchOps - Why do Personas underdeliver to design teams? - Irith Williams goes beyond the initial love/hate response to understand their uses, misuses and misunderstandings of Design Personas. "The first task for a design practitioner is to understand what makes a Design Persona work, and what makes a Design Persona fail. This is key to recognising the ‘threats’ to a Persona’s reliability." https://lnkd.in/eS4RtPTJ • Not a member of ResearchOps Community Slack? Learn more: https://lnkd.in/gRj9tvct • Want to write an article for ResearchOps? Submit ideas and drafts: https://lnkd.in/gmzthmCg #UX #UXResearch #Democratization #Training #Operations #ProductDevelopment #ProductManagement

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Gen Z is the most diverse generation to date because the design they respond to represents their values and tastes. Designers need to acknowledge the unique characteristics of Generation Z in order to create content that resonates with them. https://lnkd.in/euHxnyG4

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🚀 Kicking off the day at DesignOps LA 2024 with an insightful opening session: Measure by Measure - New Frameworks to Measure the (elusive) Value of DesignOps 🎯 DesignOps can be tricky to quantify. While we know its impact is essential, how do we measure it beyond just the glowing feedback from partners? 📏 Join Rachel Posman and John Calhoun of Salesforce, co-authors of 'The Design Conductors: Your Essential Guide to DesignOps', as they explore innovative frameworks for proving the true value of DesignOps. This conversation is sure to reshape how we think about metrics in design operations! #DesignOpsLA #DesignLeadership #Innovation #Metrics #Conference #CreativeTech #DesignOps

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In Mustard's latest blog, Anthony Shephard-Williams explores how much the team has fully embraced observational UX research. Read here: https://lnkd.in/e2-YjZmf #mrx #UX #mustard #newblog

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Payment solutions that feel custom designed, even if they're white labelled? 👾 That's what I've been working on a lot lately with END Agency 💻 I talk about it a bit more here and why it's so important, especially when the primary need is the smoothness of the UX flow 👇 https://lnkd.in/dfpCu4S9

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  Skills gap - growth hack - ideas block - time back Our contacts talk to us about #DesignRetainers for all kinds of reasons. Our approach is as bespoke as their needs. Here's the lowdown from oodler Sarah on what a Design Retainer can offer... Steve Andrew Systematic Pete Helen Tracey Jill #oodleAgency #GraphicDesign #TeamWork #LetUsHelpYou

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Stakeholder Strategies for Designing Better UX: Humane's AI Pin launched earlier this year and... they haven't had the best time with its release. Despite raising £230 million and achieving a £1 billion valuation, the wearable AI device was universally panned upon release. Prominent tech reviewer Marques Brownlee probably put it best: "This device as it exists today is hamstrung by its ideal future version of itself" The culprit behind this poor product? Poor design culture. According to reports, Humane's founders “preferred positivity over criticism”, even dismissing a senior engineer for questioning the product's readiness. This culture of avoiding negative feedback led to critical flaws being overlooked and a product that failed to meet user needs. Having a 9-figure valuation doesn't automatically equal a good product, let alone one that will gain market traction. This cautionary tale highlights the importance of stakeholder strategies for better design. Here are three key approaches that could help most organisations design better UX through stakeholder engagement: The Art of Saying 'No': Creating a culture where constructive criticism is welcomed, not punished. Asking Better Product Discovery Questions: Digging deep to uncover true user needs and pain points. Conducting Pre-Mortems: Anticipating potential failures before they occur (and being allowed to voice those concerns). If you would like to learn more about these stakeholder strategies, check out our new article here: https://lnkd.in/gdesVPW9 #UXDesign #Stakeholders #Product

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Struggling to define the user problem in your designs? Having a clearly defined and well-researched problem statement is key to ensuring you are tackling the issues your users are facing 👨‍💻⁠⬇️ ⁠ 🔗 to find out more: https://lnkd.in/du4MqZPd ⁠ Our Professional Diploma in UX Design will give you the skills you need to be able to confidently and accurately provide problem statements that help you become a better designer. Check it out here: https://lnkd.in/dbNk8r55 to find out more 👀⁠ ⁠ #ux #uxdesign #problemstatement #users

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Struggling to define the user problem in your designs? Having a clearly defined and well-researched problem statement is key to ensuring you are tackling the issues your users are facing 👨‍💻⁠⬇️ ⁠ 🔗 to find out more: https://lnkd.in/du4MqZPd ⁠ Our Professional Diploma in UX Design will give you the skills you need to be able to confidently and accurately provide problem statements that help you become a better designer. Check it out here: https://lnkd.in/dbNk8r55 to find out more 👀⁠ ⁠ #ux #uxdesign #problemstatement #users #design #tech

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Struggling to define the user problem in your designs? Having a clearly defined and well-researched problem statement is key to ensuring you are tackling the issues your users are facing 👨‍💻⁠⬇️ ⁠ 🔗 to find out more: https://lnkd.in/du4MqZPd ⁠ Our Professional Diploma in UX Design will give you the skills you need to be able to confidently and accurately provide problem statements that help you become a better designer. Check it out here: https://lnkd.in/dbNk8r55 to find out more 👀⁠ ⁠ #ux #uxdesign #problemstatement #users #design #tech

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Struggling to define the user problem in your designs? Having a clearly defined and well-researched problem statement is key to ensuring you are tackling the issues your users are facing 👨‍💻⁠⬇️ ⁠ 🔗 to find out more: https://lnkd.in/du4MqZPd ⁠ Our Professional Diploma in UX Design will give you the skills you need to be able to confidently and accurately provide problem statements that help you become a better designer. Check it out here: https://lnkd.in/dbNk8r55 to find out more 👀⁠ ⁠ #ux #uxdesign #problemstatement #users

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What irks me about the design community... Is it just me, or is there a lot of BS out there? I've been lucky enough to find an amazing design community on Threads. We openly share, support, and encourage each other, because we know something essential: we aren’t in competition. Each designer has a unique audience, a unique style. There's no need for unkindness or “gatekeeping” — there’s room for all of us to thrive. But here’s what I see lately: Too many creatives are trying to be something they’re not. Some are taking advantage of newbies with overpriced, underwhelming courses. Others are breaking people down rather than building them up. At the end of the day, we are all building our personal brands. What do you want to stand for? People are starting to see through the noise. They’re tired of the BS. Just be yourself. Be kind. Be real. I think you’ll “win” a lot faster that way. 🖤 #bizbesties

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Thanks for sharing out my podcast episode Anna Tsareva!

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🎥 I bought a new TV - a UX exploration - Andy Curry, Strategy Director LION+MASON View Andy's talk from UX Leeds 2024 and if you saw it live it's the one about the cat! Describing a real user case scenario Andy expresses the importance of research and insight into genuine user needs. #ux #ui #dx #userneeds #insight #userresearch #usercase https://lnkd.in/eRMa-sq2

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Time for some brutal honesty: are you sabotaging your design success? 🎙️ In today’s episode (113) of the Design Business Freedom podcast, we’re diving into some hidden ways you are unknowingly holding yourself back. These insights come straight from practical, real-world conversations I’ve had with designers over the past 30 days—so it’s fresh, relevant, and essential. 🔎 One surprising truth: Advertising isn’t the magic bullet you might think. 👉The most powerful client connections? They’re happening offline, at events, hobbies, and gatherings. And here’s the kicker: while processes are vital, they don’t mean much without quality leads. It’s time to refocus on connecting with clients who align with your vision—and grow your business with confidence. Tune in now and get one step closer to claiming the success you deserve! 🔗 https://lnkd.in/gbCmQqeY . . . #clientconnections #interiordesignerslifestyle #interiordesignercommunity

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16 million people in the UK are disabled, equating to one in four individuals, by ignoring accessibility, you potentially exclude over 25% of the population from engaging with your website. At Pixeled Eggs, we believe good design is accessible design. With ethical storytelling and impactful visual design, we can go beyond compliance to foster an inclusive environment where everyone can access information and services without barriers. In his blog post "Design for everyone, universal accessibility," Creative Director Kris Samyui-Adams explores why it's important and shares some tips for making your website accessible to everyone. He explores how prioritising accessibility not only demonstrates your commitment to inclusivity and equality but also enhances your brand perception and loyalty. Let's make the web a more accessible and inclusive place! 🌐 https://lnkd.in/eQxiUmmF #WebDesign #Accessibility #InclusiveDesign #UniversalDesign

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