Mark Slade

Discover the power of stories through our Crafting Compelling Content programme. Explore how they work, why we are so drawn to them, and how we can apply this essential human characteristic to create powerful messages at work. Learn more: https://bit.ly/4aITW6u

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🎉 Just launched! A stunning new website for Nigel Harvey, a talented wedding photographer in Surrey. We’ve captured the essence of his art in every pixel. But here’s where it gets really interesting. 🤖 After the launch, we didn’t just wish Nigel good luck and move on. Nope, we’re sticking around, thanks to our innovative AI content management system. This isn’t just about keeping his site updated—it’s about keeping it vibrant and buzzing with engagement. 💡 Imagine this: Your website, always fresh, always relevant, without you lifting a finger. Sounds good, right? Every two weeks, Nigel and my AI employee chat about new content ideas—kicking things off with a one-on-one strategy session with me to line everything up. We're talking real collaboration between human creativity and AI efficiency. SEO? Yes, it’s in there. Simplified, no jargon. Just results. And for the cherry on top? We're spinning up AI-driven lead magnets that evolve. Because static is so last season. Curious? Let’s explore how AI can lighten your workload and spice up your site’s appeal. Shoot me a message. Let’s talk transformation. #WebDesign #AI #SEO #CadoraDesign #Innovation

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⭐ Do you know a rising star in the investment trust/VCT sector who should be recognised for having an impact at company and industry level? If so, make sure you nominate them for the Rising Star of the Year category at this year's Investment Company of the Year Awards - nominations close on 20 September. More details on eligibility and how to nominate can be found here: https://lnkd.in/eqpcKTXa #investmenttrusts #vct #investmentcompany #icya24 #risingstar

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🔥 Excited to join the panel on AI during UK Creative Festival, together with Kat Hahn, Prof Victoria Baines, Tom Ellis and Calypso Newman. 💡 The question is not how we leverage AI to make better creative, but how we leverage creativity to make better AI

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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📣 A big Ride Shotgun welcome to Tom Hemingway, our new Senior PR Strategist, and Megan Clarke, our new Social Strategist, as we launch our integrated PR and Social Media offering! 🎉 They join our powerhouse team delivering digital and brand PR, and crafting killer social content – think CGI, mixed reality, video, and photography – all created in our 40,000 sq ft studios, and amplified across paid and organic channels. Want to know more about Tom and Megan? Read more > 𝙡𝙞𝙣𝙠 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙗𝙚𝙡𝙤𝙬. #goodnews #socialmedia #digitalmarketing #pr

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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“… 80% of creatives are spending time on tasks that are not creative…” It’s a damning stat, but such is the direction of travel. The demand for content is only growing. The good news is, there’s a solution: automation. As proven by Emily Latham and the team at Channel 4, who used automation to relieve their creatives of repetitive and boring tasks - freeing them up to do what they do best: create. Read the five big takeaways from our recent conversation: https://lnkd.in/eWebsuG8 Watch Emily's episode of Automation Innovators: https://lnkd.in/e_Yx9MNR #Martech #SaaS #ArtificialIntelligence #AI #CreativeAutomation #ContentStrategy

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

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Lucy Davison and I are going head-to head debating 'is generational research useful'! I'm hoping we have a podium, spotlights, and we stick to the facts (no mentioning of Gen Alpha eating dogs, please). It should be fun, and a little bit nerve-wracking. Thanks Tom Kerr for fitting this into your schedule, we'll try not to disappoint by agreeing too much. #generations #generationalresearch AURA Insight

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Something you might not know about Mischief: we have access to all of MHP Group's behavioural science insight and expertise. Our work may be a little bit naughty, but at least its backed by science 😈 #strategy #prstrategy #behaviouralscience

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Transform your ideas into a fully funded deal. 🤝 suzanne alizart, Creative Business Affairs Consultant, will host an insightful masterclass tomorrow for our Autumn Cohort on our Create Growth Programme, which examines all aspects of business affairs for the creative industry.  Matching the right money to the right idea is key to success, so knowing what different types of funding mean for your concept is essential to striking the right deal.  Discover more about this session, link in the comments. #Funding #CreativeFunding #FundingSupport #GrowthProgramme #CreativeEast

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If you’re unsure whether launching on TV for the first time is the right move for you, then look no further! Our latest research with ITV Media ‘Break Through’ uncovers some of the key strategies and considerations when launching on TV - don’t miss our latest blog below 🔗 Chiara Manco Kate Waters James Boodt Allison O'Toole Devi Upadhyaya #TVadvertising #advertising #BreakThrough

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Good client service teams are good at solving client business problems. Here's a bit of insight into how we do that at UP THERE, EVERYWHERE. https://lnkd.in/eQN3Ds_E

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We went along last week for The Marketing Society Scotland's Digital Day 2024 and came back with a few top insights on the latest strategies from brands who are reimagining the future of marketing. Ready to see how they're pushing the boundaries? Check out the blog - https://lnkd.in/d4xjXeGp #DigitalDay #MarketingSociety #MarketingInsights #MadeBrave

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Our early bird deadline is TOMORROW so do make the most of it! And remember, you can make changes to your entry up until the entry deadline. So even if you haven’t quite finished answering the entry questions, you can still submit to get the early bird discount and then continue working on your entry! Enter now:

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🚀 Exciting Times for North-West Entrepreneurs! 💡 Havas Media Network UK just announced their 2024 Havas Boost Programme, and it’s a game-changer for aspiring entrepreneurs from disadvantaged backgrounds in the North-West of England. This initiative opens up a wealth of opportunities: - **£150,000 in funding** - **Comprehensive advertising support** - **Access to crucial resources** It’s a robust package designed to propel businesses forward and tackle the socioeconomic challenges these entrepreneurs face. The convergence of such substantial funding with strategic support amplifies the potential for sustainable success. ### Why This Matters: - **Opportunity Democratization**: Initiatives like Havas Boost ensure that talent and ambition, irrespective of background, have a fair shot at success. - **Community Upliftment**: By investing in local entrepreneurs, economic benefits ripple throughout the community, fostering job creation and stimulating local economies. - **Innovation Accelerator**: Diverse perspectives drive innovation. Empowering these entrepreneurs means fresh, innovative solutions and business ideas entering the market. ### Prediction 🚀: Expect a surge of groundbreaking startups from the North-West. This initiative will not only nurture individual success stories but will also inspire a wave of entrepreneurial spirit across other regions. ### Looking Ahead: * Keep an eye out for the success stories that will undoubtedly emerge. * Consider how similar support mechanisms can be tailored and replicated in other areas. * Let's support and celebrate these entrepreneurs as they embark on their journey towards transforming the economic landscape. Hats off to Havas Media Network UK for spearheading such a vital initiative. The future looks bright for North-West entrepreneurs! 👏 👉 [Read more: £150,000 available to support North-West entrepreneurs from disadvantaged backgrounds](https://lnkd.in/ey6KGHb6) #Entrepreneurship #Innovation #CommunityGrowth #HavasBoost #NorthWest #Startups #EconomicDevelopment

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