Mark Trinder

#ad | This month, In partnership with ITV Studios, we're shining a spotlight on the mastermind behind critically-acclaimed, award-winning dramas like Line of Duty, Vigil and the hit returning drama Showtrial. Join us as we talk to Simon Heath, CEO and Creative Director of World Productions, part of ITV Studios, to uncover the secrets of suspenseful storytelling. #itvstudiosspotlightseries

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In the lead-up to last week's England game, content about Gareth Southgate was garnering more attention than that of Rishi and Starmer. These surprising insights highlight opportunities for advertisers to target less competitive spaces. For deeper insights into the Performance Marketing world, check out Jamie Towards' analysis below 👇. If you're interested in learning more about these findings and how they can benefit your brand, feel free to reach out! #teads #performancemarketingworld #euro2024 #ukelection2024 #mediaplanning #mediastrategy #mediabuying #creativity #insighrs

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Clearly, Effective Media

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🎉 Exciting News from EssenceMediacom North! 🎉 It's with immense pride to share some well-deserved promotions within the EssenceMediacom UK family. Love stopping and spending a moment to celebrate the growth of our brilliant people. 🎵 Given it’s been Eurovision a couple of weeks ago, I wanted to bring you our every own promotion announcing Euro Dance Banger “The Brightest Stars” 🎵 Strategy Roxanne Vure steps up as Strategy Director, showcasing her strategic prowess and exceptional client relationship skills. Her client impact and role in shaping our agency culture, have been nothing short of awesome. Data & Tech Ethan Beal is now our Principal Data Scientist, a testament to his technical mastery and innovative contributions. His work on Creative Analytics project has set a new benchmark. Ethan, your support to the team and mentorship are invaluable. Congratulations! Paid Search Morgan Long has been promoted to Search Account Manager, reflecting her leadership in expanding our reach with both her clients. Morgan, your proactive approach and mentoring of new team members is epic. Well done! Lucy Dawes also steps into the role of Search Account Manager. Bags of energy and client relationship skills, especially with the successful onboarding of major clients, has been a difference maker. Paid Social Teodora Yosifova moves up to Social Senior Executive. Teodora, super dedicating to learning and supporting others, alongside brilliant client breakthroughs is epic. Conan Penny is now Social Senior Executive, bringing proactive solutions and reliable support to the team. Your excellent work on two of our biggest clients has been brilliant. Digital Investment Adam Cumings has been promoted to Senior Associate Director, leading and generously sharing deep digital knowledge and nurturing management style. A calm presence that's a difference maker in any situation. Jonathan Taylor is our new Senior Executive in Digital Investment. Jonnys, enthusiasm and initiative always shine, another promotion well-deserved! Programmatic Danielle B. has been promoted to Account Director. Danielle, your expertise in programmatic and leadership with the Sky TV portfolio have been outstanding. Your brilliant and bring so much fun and talent to the team. Steven Cushnan steps up as Senior Associate Director. So much experience and brilliant team development, especially with the one of our biggest PST teams, Excited to see how your journey progresses. Analytics & Insight Tom Rigby is now Principal Dashboard Engineer. Tom, technically brilliant, great consultancy with partners have been invaluable to the team. Star player Jo Saunders has been promoted to Technical Solutions Manager. Jo, your dedication and leadership in preparing clients for the cliff edge of provacy new have made a massive difference. #EssenceMediacom #CareerGrowth #Promotions #CelebratingSuccess #Leaders #Teamwork #Innovation

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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Last week Laura Harper was invited to chair the 'Media Renaissance: Emerging Technologies and Content Creation' panel at Manchester Digital's Emerging Tech Conference. Laura was joined by industry experts Criss Richards and Paul Caporn, Creative Technologist at McCann Manchester and Paul Caporn, Head of Architecture, iPlayer and Sounds at BBC. Together, they discussed the capabilities of AI tools in creating incredible advertising content to help solve client challenges nationally and internationally, as well exploring some of the ways in which the BBC is trialling emerging tech with the aim of creating operational efficiencies; improving accessibility and expediting the publishing and republishing of editorial content; all in the context of a dynamic legal and regulatory framework. Read a summary of the event here: https://okt.to/pZvx3K

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🎬 Yorkshire’s Screen Success: Investment Yields Over £234M in Film and TV Production.  In the past ten years, Screen Yorkshire has invested nearly £23m into local production, leading to over £234m in production spend, more than ten times the return on investment. This funding has driven high levels of film and TV activity in Yorkshire, showing that strategic investment in the screen industries can deliver huge economic benefits regionally.  Read more about our work here: https://shorturl.at/DXeu6 or in our bio link. *Feature Image: Enola-Holmes. Millie Bobby Brown as Enola Holmes. Image: Credit.Alex-Bailey. Netflix-©-2022 #FilmIndustry #Filmmaking #TVProduction #FilmProduction #Cinema #MovieMaking #Television #BehindTheScenes #EconomicGrowth #LocalEconomy #EconomicImpact #BusinessGrowth #Investment #SupportLocal #JobCreation #SmallBusiness #FilmTourism #Tourism #Travel #Yorkshire

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As ever an insightful article in The Media Leader regarding the GB News and Ofcom situation from Ray Snoddy There is a possibility that GB News are actively undermining the right wing vote by adding to the split between the Conservatives and Reform, thus helping Labour. The presence on GB News of Nigel Farage, a vocal critic of the Conservatives, will reinforce this rift. If so, the losses that Ray refers to in the article will have been even less well-spent.

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Connect fore!

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Breathing New Life Into Cough Relief 🌬️ At ALL Creative we build Brand Worlds; delivering assets that reflect brand stories at every touchpoint including TVC and digital media. Alongside Perrigo Company plc, we built a crucial scientific animation into the TVC that shows Bronchostop’s mechanism of action on both dry and chesty coughs. 💡 With 56% of cough sufferers not treating their symptoms, this visual highlights Bronchostop’s dual-action: soothing the throat and clearing the lungs—providing relief no matter what type of cough. We delivered a modern and easy-to-understand animation that enhanced the previous campaign to deliver the brand’s rtb. 🎬 We're happy to get involved from scratch but as equally comfortable at enhancing an existing reel. Reach out if you're looking for quick wins to optimise and lift your existing video catalogue. 👇 #HealthcareMarketing #Innovation #CoughRelief #MechanismOfAction #ALLCreativeBranding #brandworld

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I was really privileged today to chair a fascinating debate on “Post Transformation”, sharing the stage with Andy B. from Channel 4, Iris Nedio from Accedo.tv, Mark Patrick from the BBC and James Glendinning from Techex to talk about the current state of broadcasting and where we stand on our transformation journey. My key takeaways: 💰📱 Commercial and consumer pressures continue to drive demand for innovation and adaptability. Small screen viewing, on demand requirements and competition from platforms like YouTube are changing the market. Digital first is the way forward. 🏃‍♂️ The speed of change required has continued to accelerate - in the software world, immediate PoCs are required and go live might be within weeks. We have to be able to drive incremental improvements and integrate where required. ☁️ In Core Video and audio technology, the move from SDI to IP and the cloud is the enabler for future flexibility, but not everyone is there yet. It takes time to replace core legacy infrastructure. We are not all “post transformation”. The scale of backbone tech change required is challenging to deliver. 📹 Video and audio in the cloud is complex. Standards can reduce complexity (we all want reduced complexity!), but can standards keep up with the pace of change? How can this work globally? We also don’t have sufficient people with the right skills for cloud. 🤝 Super flexible industry partnerships are key to agility, providing solutions, software and resource augmentation. Requirements can and will change. Thanks so much to our panelists and to Polly Hickling for organising the SMPTE track!

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A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.

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A really interesting article in the FT and some stats at the run up to Christmas... “The real pivot, however, is the skyrocketing increase in online media spend at 16 per cent — the highest uplift since last year of any medium. This reflects the massively accelerated advances in precision targeting, predictive models and the payback of personalisation.” Salocin Group has Join the Dots and Edit in its Group to enable Brands to leverage the best media and channel to market using our Data Science and Ai capabilities, to create long term connected customer experiences. https://lnkd.in/ePfexcmE

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🚨 New Insight: AMC Branded Service goes AVOD with ITVX Over the last 10 years, the use of branded services has been a hybrid solution for content owners looking to better monetise their content. AMC however, are shaking up the strategy, as they launch two new streaming services, #AMC Stories and AMC Reality as branded content blocks on ITV’s #AVOD service #ITVX to generate ad-revenue. In this insight, Senior Manager Tom Blackman uses Show Tracker to examine AMC’s strategic approach to content distribution by using branded content blocks to create a new #D2C content outlet and how it differs to other branded service strategies. Read now ➡️ https://hubs.la/Q02CBq5n0

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Grants to Decarbonise the UK’s Creative Industries - Round 2 Open The Creative Catalyst Challenge Fund enables creative talent to apply their capacity for innovation to tackle a specific challenge within the industry. The Fund is intended to be used for the research and development of an innovative new product/system or process that decarbonises or reduces waste within the creative industries, reducing impacts on the climate and/or leading towards net zero. For Round 2, the overall £250,000 funding pot will be allocated as follows: One award of up to £100,000 for more established businesses with market traction and customers of a product, ideally with co-investment in place. Two awards of up to £50,000 each for businesses 2+ years old looking to develop a new product or idea. Two awards of up to £25,000 each for very early-stage/new businesses and R&D ideas. Applications are invited from registered limited companies/SMEs based in the UK and working in the following sub-sectors of the creative industries: Music & Sound Advertising & Marketing Crafts Visual Arts Dance, Theatre & Performance Architecture Publishing AR, VR & Immersive Createch TV & Broadcasting Film Gaming The funding can be used for a variety of purposes, for example: Developing/ prototyping new tech for reducing excess waste at music festivals. Developing innovative new manufacturing processes for an everyday product within a creative industry. Innovation in access to power – eg on a film set. The deadline for applications is 22 July 2024 More https://lnkd.in/eGAxbVm3

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Take the leap or lose the chance. I'm thrilled to embark on this new venture, Aura Elite Media, because it's something I'm passionate about and have been learning a lot about over the past two years. We've had our share of trials and errors, but through perseverance, we've built structures that have not only driven sales but also shaped a solid foundation. Here's the thing: I strongly believe social media and digital marketing should be kept in-house. Over the years, I've hired several companies to handle this, but despite lengthy and costly inductions and frequent meetings, they never quite met our expectations. Third-party agencies, no matter how skilled, aren't immersed in your business. They don't share the vision and the daily experiences of the team. I may be taking a bold stance, but at Aura Elite Media, we aim to empower business owners and their teams to think outside the box, to embrace failure as a learning process, and to take control of the digital age. It isn't easy, but we're here to guide you through it. If you're attending the Sussex Business Show on the 26th September, please stop by and say hello. I'd love to connect and share more about our approach to marketing and video production.

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