Madeleine Quinn

Did you know… over 1.5 million UK websites use Google Analytics?* Since Google removed access to Universal Analytics, marketers have had to adopt GA4 💥 Join our next webinar to learn how to navigate this transition and maximise GA4’s core reports to boost your business performance. We uncover: 🚀 The Key Features and Differences from Universal Analytics 🔍 How to Track Traffic Sources and Optimise Your Digital Strategies ✅ Techniques to Set Up & Analyse Your Conversions to Boost Revenue 💪 Strategies to Improve User Loyalty and Lifetime Value Save your seat today 👇 https://hubs.li/Q02JHJwx0 #googleanalytics #GA4 #digitalmarketing *Source - Analyzify

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HubSpot is now the top CRM system for small and medium businesses across the world, with 228,000 total users. In the UK alone, there are currently 7,290 HubSpot customers and it continues to grow, meaning the need for HubSpot experts is higher than ever. We've experienced this first-hand and have worked with businesses up and down the country eager to find the best HubSpot talent for their business. However, we noticed something at Steadman Hub; there wasn't much information on the current HubSpot recruitment market, and the salary market isn't the same across the board for many HubSpot experts we have assisted. So we created the HubSpot Salary Survey! Our aim? to gain more insight and help end-users and experts for future recruitment. Overall, our Salary Survey will: ⭐Provide the most recent market information from those who specialise in HubSpot ⭐Offer end-users and experts insight into the current recruitment market ⭐Help make informed decisions regarding salary when hiring future talent If you would like to be the first to receive and complete our survey, comment 'interested' below. #steadmanhub #hubspotsalarysurvey #hubspotrecruitment

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Are you confident your data is allowing you to get the most from your email broadcasts? Did you know? 🤔 Segmented B2B email campaigns in the UK see a 14.31% higher open rate compared to non-segmented campaigns AND 72% of UK B2B marketers report higher engagement rates when emails are personalized, making it a crucial strategy for 2024 If there are gaps in your marketing database, but simply don't have the time to clean it up, let us take that weight off of your shoulders. Cost effectively, and efficiently, we can tidy it up, validate it, and segment it based on your requirements. End result - more ROI per £ spent on Email Marketing - a channel that is shown to yield £35 return per £1 spent! Get in touch today to discuss your needs 😀

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"SEO is everything" We hear this way too often. But what about CRO? Conversion rate optimisation uses real data to make informed decisions about marketing strategy and increase conversions. "Where can I sign up?" you might ask? Right here, with an effective testing strategy. A/B testing is the most powerful tool in your email marketing arsenal if you want to truly understand your audience. Our latest guide covers everything you need to know about getting A/B testing right. But if you need an extra boost, shoot us a message after you've had a read. https://lnkd.in/g8X3Hs8R

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🤝 When it’s time to hire a marketing agency, how do you choose the right partner? B2B CMOs face tough decisions when managing agency relationships. From setting clear expectations to evaluating performance, navigating this process is no small feat. In this insightful discussion, Matt Heinz and Katie Hollar from Clutch share strategies to help you: 🎯 Find the best-fit agency for your needs 🛠️ Build productive, long-lasting partnerships 📊 Maximize ROI from agency collaborations Don’t miss this expert advice! 📖 Read the full blog here: https://lnkd.in/gx6F6P4M #B2BMarketing #MarketingAgency

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🚀 Does your attribution model truly reflect the value of each touchpoint, or is it steering your strategy off course? Learn the best strategies for tracking user engagement with Search Influence's latest blog, 3 Tips to Choose the Right Attribution Model For GA4. 📈 🔗 https://lnkd.in/eJythCXS . . . . #GA4 #GA4Attribution #GoogleAnalytics #SearchInfluence #OptimizePotential

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New Google Ads Account? Your match-type strategy matters: 𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝗱𝗴𝗲𝘁: 🔽 Start exact match 🔽 Manual bidding 🔽 Build query data 𝗕𝗶𝗴 𝗯𝘂𝗱𝗴𝗲𝘁: 🔼 Mix broad + exact 🔼 Auto bidding 🔼 Faster scaling Simple but effective. Need help? DM me 👋 ***** 🖐️ I'm Victoria, founder of TLC Ads, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, drop me a DM and we'll arrange a coffee or an online chat!

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Attribution modelling should be a top priority for B2B marketers. In this article, Axonn’s Head of Strategy Dan Cartwright and Strategy Team Lead Ronil Mutha explore: - What is attribution modelling? - Why is it important? - How can it boost B2B marketing efforts? Find out more 👉 https://lnkd.in/e3aSvW_S #AxonnAgency #digitalmarketingagency #strategy #b2b

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New YouGov survey on Google cookie deprecation - who's ready? 🍪 🌓 56% of UK marketers unfamiliar with ad targeting methods outside of third-party cookies 🤔 48% unsure when their full transition to post-cookie will be complete 📈 Biggest post-cookie hurdles: targeting (41%) & measuring campaign effectiveness (39%) Find out more ⬇️ link in comments + charts below.

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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Get ready to have your mind blown by the huge impact of AI on SEO! 🤯 Robin Campbell-Burt shares his thoughts on how the next advances in generative AI will revolutionalise the way marketers approach SEO strategy. https://ow.ly/vVmE50SiBsE #AI #SEO #marketinginnovation

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New ‘Calling Kevin' video out now! 👇 Our Senior Data Consultant, Kevin, shares a few common reasons why you may have seen an increase in '(not set)' values in your #GA4 reports. Watch now: https://lnkd.in/ecDjtK8e #marketing #digitalmarketing #googleanalytics

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Ever heard of semantic SEO? It’s a more nuanced approach to SEO optimisation that prioritises search intent, context, and word relationships to improve search engine ranking, not just keyword volume. As Google evolves and develops a better understanding of user searches, recalibrating our SEO strategies and being more mindful of how we pick our keywords will be helpful in the long run. Learn about more semantic SEO and how you can add to your marketing game plan here: https://lnkd.in/gP3zcaJ9 #digitalmarketing #digitalmarketingservices #digitalmarketingtools #seo #searchengineoptimisation #searchengineoptimization

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💡 Wondering how much Google Ads will cost you in 2024? Our latest blog breaks down everything you need to know about UK pricing, from budget tips to maximizing your ROI. 📈 Discover how to plan your Google Ads strategy effectively for the year ahead 👉https://lnkd.in/eJK8ybP4 #GoogleAds #DigitalMarketing #PPC #AdStrategy #2024Marketing #TMHMedia

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