Laura Di Bonaventura

🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Excellent summation from Les Binet here on maximising effectiveness, efficiency, ROI and enhancing margins by doing some simple things with media spend distribution but also the core of the effectiveness is creativity. I find creative is often observed as an overhead of advertising rather than an investment but the research doesn't lie - amazing creative is as big an ROI multiplier than other factors combined, so the payback of these combinations in the short, medium and long term is absolutely worth it.

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An arresting morning with Ipsos UK, Lori Meakin, Fernando Desouches and Mike Nicholson from Progressive Masculinity, talking about the oh so very many threats facing young boys - and young girls - today. Brands and companies have a powerful and hugely important role in helping to protect them, and here’s the sweetener (thank you Samira Brophy for the stats), it can actually help the bottom line. So brands, let’s be careful about what we say, how we say it, and where we say it #redefiningmasculinity #progressivemasculinity #genz #toxicmasculinity

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Reactive PR provides some of the wildest results for our clients - whether it's our B2B team commenting on a legislative update, or our B2C team jumping on a celebrity announcement 💡 This is a recent example of an excellent reactive from our consumer team which just shows the power of thinking outside the box: #publicrelations #PRagency #marketing WPR Agency https://lnkd.in/eDm7VkDq

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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WHAT MATTERS TO PEOPLE ? the key question for any marketer and the key subject for... yes ... our new podcast series where Steve Sowerby and I talk to some amazing guests about what really does matter in peoples lives and how that affects the way we might market to them. first rule : dont call them consumers .. they are people second rule : lifestages matter more than "generations" more on them later to begin please take a listen as Steve and I share thoughts with the great Mark Earls ( he of "Herd", "copy,copy,copy" and much more wisdom for all #marketers, #marketresearchers #advertising gurus ) https://lnkd.in/gNGvTspW

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Download this plain speaking brief, written for MDs, Directors and Owners of mid-cap SMEs who don't have a Marketing Director but need marketing to drive growth in new markets or sectors. It'll help you consider the state of your marketing now, where you need to take it, and evaluate anyone you hire to help you. To download, click the full-screen square at the bottom of the preview, then click the download arrow at the top-right of the screen.

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Personal recommendation: carve out a bit of time and dive into the fabulous Think Forward Report with the 5 biggest trends in digital culture

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

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What's the key to successful agency collaboration? Sarah Stratford, share her thoughts with The Drum 👇 “There have always been squabbles over who does what and where the budget gets spent. But with clear ground rules at the start and a mature approach from everyone involved, the client should get a result that’s greater than the sum of its parts. Key to making this happen is casting the right agency partners in the first place and then clearly communicating which partner is responsible for what. But, more important still is establishing a project or campaign lead from within the client team who pulls the various strands together and polices any agency partner’s attempts to overstep into others territories." Read the full piece from Richard Draycott here - https://lnkd.in/egzcPiK3 Thanks so much for the feature! https://lnkd.in/egzcPiK3

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Brands drive economic growth - and let's face it the UK needs as much of that as it can. This is an article by my colleague Rob Allen about how we can ensure the success of British brands. #BritishBrands #immersivebranding #branding

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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Tomorrow the DMA is hosting a launch event for their Value of Measurement Report in central London. Having had a sneaky preview of the report (thanks to the author, Ian Gibbs), I'm very excited to hear Ian delve into the key takeaways including: what makes a meaning full KPI, the importance of consistent measurement frameworks, how to choose the right model for you, metrics reporting (does 𝘦𝘷𝘦𝘳𝘺 stakeholder require reporting on 𝘦𝘷𝘦𝘳𝘺 measurable metric?), and best practice solutions. Plus, we are so excited to have Jenny Biggam, Co-Founder of media agency the7stars, as the latest addition to our exciting line-up of speakers. Jenny’s wealth of expertise in building an agency from scratch with a client-first, transparent, and collaborative approach will be invaluable for anyone looking for some inspiration to innovate and create a culture of shared purpose. 📅 Date: Thursday, 6 June 🕒 Time: 09:00 - 11:00 AM (breakfast & inexhaustible amounts of tea & coffee included). 📍 Location: The Goldsmiths Centre, London. 🎟️ Ticket Cost: Members free, Non-members £50. You'll also be hearing from: Tony Miller, incoming Chair of the DMA (Data & Marketing Association) UK Iain Noakes, Marketing Effectiveness Lead at John Lewis Partnership Joy Talbot, Principal Economist at magic numbers Roy Patel, UK MD at Objective Platform It's not too late to get your ticket here: https://lnkd.in/eDsBFxFU #DMA #ValueofMeasurement #Report #Event #MarketingEffectiveness

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Something you might not know about Mischief: we have access to all of MHP Group's behavioural science insight and expertise. Our work may be a little bit naughty, but at least its backed by science 😈 #strategy #prstrategy #behaviouralscience

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With yesterday being the last day of the daily print edition of the Evening Standard as it moves to a new weekly circulation, today’s (Fri 20 Sept) B2B Comms Breakdown live topic that Stacey Meadwell and I are discussing seems very, very timely.  We’re looking at the changing landscape for B2B content marketers with the lines between earned and paid channels becoming increasingly blurred. How effectively are you using paid, earned, owned and shared channels to get your company’s voice and brand in front of a bigger or more targeted audience? Are there more opportunities that you could be exploring as the mix is changing? The questions we’ll be covering are: • Have magazines had their day (earned media)? • What other avenues are open for getting more traction for your content (shared & paid media)? • Are you using your own channels effectively (owned media) See you at 1230. RSVP via the link in comments. #Marketing #BuiltEnvironment #Architects #Property

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A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.

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