Kirsty Weakley

🔍 Our latest research found that women aged 45-54 control nearly half of the UK's wealth, yet only 34% say advertising influences their purchases—down 6% since 2019. Showing a growing disconnect between this powerful demographic and conventional marketing approaches. But what if there was a way for brands to understand, uplift, and empower these women while increasing their bottom line? Download our latest whitepaper to discover strategies for captivating and connecting with this transformational audience in today's media landscape. https://lnkd.in/ek_2ymZC #MidlifeRevolution #Whitepaper #GetInvloved

4

Millions of UK voters are headed to the polls on Thursday to determine the future of the nation's Government - meaning big changes could be just around the corner, particularly for businesses trading in the region. If you read one thing today, make it our recent article on the UK Snap Election, and how it could impact your operations. 4-minute read, here 👇 #UKElection #UKSnapElection #UKElection2024 #PublicAffairs #GovernmentAffairs

8

How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

6

Big search data is an incredibly powerful tool to indicate emerging changes on a topic. Our team offers clients a unique launch calibration service where we analyse Search query data in real time to detect emerging needs of customers, with early signals allowing you to prepare a response that can be delivered across anyone of your channels before other customers realise they have the same need. Building this kind of responsiveness into your launch strategy is a powerful way to accelerate success. Contact Julia Walsh if this is the type of competitive advantage you’re looking for! #SearchListeningHealth

1

Planning your PR strategy can feel overwhelming, but we’re here to help! ✨ Our free guide shares top tips for creating a successful PR plan tailored to your business needs. Check out our latest blog for all the details 👉 https://lnkd.in/euDBhjpM Need extra support or short on time? Contact our stars 🌟 to see how we can help you! #PRStrategy #BusinessGrowth #MarketingTips #PublicRelations #PRGuide

4

Learn to speak with confidence and authority, and land your key message with external audiences. Voice of the Company: A Spokesperson’s Toolkit is a powerful 2-day programme, enabling you to skilfully represent your company in any media setting. Learn more: https://bit.ly/4eYVdJf #MediaInterview #Spokesperson #InterviewTechniques

3

The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

7

🎉 Happy International Podcast Day! 🎉 What better way to celebrate than by tuning into some great episodes? We've got the Content Conversations archives ready for you, where Lucy chats with marketing experts who share top tips and actionable insights that you can use in your business. 🎙️✨ Whether you’re looking to sharpen your strategy or just want some fresh ideas, there’s something in there for everyone. Hit the link and have a listen! 👉 https://lnkd.in/evdSi5zd #InternationalPodcastDay #PodcastLovers #Podcasting

3

Don't miss our Saul Parker on the latest episode of Walr's Winner's Words podcast, with our excellent friends Katya Des-Etages, Lydia Amoah FRSA and Caroline Forbes. You'll hear about our research into how Black Owned Businesses can be better supported, particularly by the media industry. Unlocking potential is at the heart of this work, and has helped to shape the incredible impact work done by Channel 4, Clear Channel UK and BACKLIGHT Inc. #Walr #MRSAwards #BlackOwnedBusinesses #BlackPoundReport

8

Welcome to part one of the eBook 'Powerfully Practical PR', dedicated to a beginner-friendly approach to PR ✨ We dive into the 'What', 'Why' and 'Where' to start with PR, helping you create those initial objectives and targets. And to grab yourself a 2 for 1, if you buy a copy of our eBook this week you will also get a free downloadable to further boost your PR knowledge! 🧠 Download Powerfully PracticalPR today 👉 https://lnkd.in/ecGr5HCE #PR #eBook #PowerfullyPracticalPR

5

How to create a killer PR brief by our very own David Beesley and trust us, he knows what he's talking about when it comes to briefs... He's heard and read his fair share of them having nearly 15 years in PR under his belt, so take a watch and listen carefully to his tips in briefing your PR agency to guarantee success... To delve even deeper, dive into the full blog post here 👉 https://hubs.ly/Q02spkf70 #B2BTechPR #PRAgency #PRTips

7

Can Small Agencies Survive?? In this week's What's New? CMI's Robert Rose gives his thoughts on AdAge’s 2024 Agency report including the mounting challenges for small agencies and what they should do to survive.

6

1 Comment

Our NEW Digital PR service uses tried and tested PR principles & SEO link building to boost your online presence. 🌐 Digital PR generates quality backlinks on digital platforms, online publications and social media. This means search engines are more likely to recognise your website as credible, trustworthy and authoritative. 🤖 Using journalistic storytelling and traditional media outreach to create valuable, newsworthy content, earning you media mentions, coverage and links. 💻 Search engines are inclined to reward websites that attract organic backlinks, so investing in our Digital PR service is an effective way to enhance your reputation 🙌 DM Kim Hughes OR Alex Harper from our partner company Eighty Eight Digital to find out more 👇 #DigitalPR #SEO #BrandVisibility

7

Following this morning's announcement of the new Shadow Cabinet, here's ConservativeHome's print-and-keep guide to Kemi Badenoch's team. For the latest news and analysis, stay tuned to conservativehome.com and subscribe to our mailing list. #politics #publicaffairs #shadowcabinet #opposition #conservative

42

We love a data-led story📊🔢 Find out why it's so important to utilise data in your campaigns ⤵ https://lnkd.in/eiMMWcdG

3

The value of having a long-term agency partner is indisputable.

3