Josh Marshall

Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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In this excerpt from our new TVREV report on Retail Media and CTV, written with Michael Shields we look at why exactly advertisers like retail media—what’s in it for them? https://lnkd.in/eVtEGVuk

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🚀 Exciting News from Scope3! We’ve launched our new Media Reporting dashboard, a cutting-edge tool that links carbon reduction to media performance. Now brands can see the impact of reducing emissions on key metrics like CTR, CPA, and viewability. Our simulator forecasts performance changes when high-emitting publishers are removed, making greener media plans actionable and insightful. Join us in driving sustainable advertising forward! 🌿📈 Read more about it here. #Sustainability #AdTech #MediaPerformance #Scope3

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Everyone wants to advertise on Netflix and it looks like they are shaking things up again, turning over their head of ad sales and focusing on what everyone expected to be the future of ad sales there, programmatic. Read the full article from Variety Brian Steinberg published after this afternoons earnings announcment. Netfilix is expanding its ability to accept so-called “programmatic advertising,” or inventory that is sold via exchanges that hinge on specific types of audience data. The company announced in May that it would build an in-house ad-tech platform that will give advertisers new ways to buy commercials, measure their effectiveness and understand the audiences they reach. That would suggest that Netflix is moving away from its alliance with Microsoft, which has provided early ad-tech support. Netflix expects the new system to be available in most markets around the world by 2025 — the same time frame it has set for the company to gain the kind of scale with consumers that most advertisers expect. Keynes Digital advertisers who have been waiting for this inventory source will have to wait what looks to be 2025. Until then we’ll continue to source from all of the other ad supported networks in addition to #FAST. #CTV #CTVadvertising #PerformanceTV #adsupportedtv #freetv #ads #ott #ottadvertising

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Live on stage at the Future of Brand in London Matt Bryan leads a discussion with ISBA Bobi Carley and LongTerm Digital Jonathan Longhurst on the TV Advertising landscape! Today they discuss the importance of breaking down silos so that brands can capitalise on the new data rich data landscape and optimise their total TV Strategy. #FOB #samsungAds Samsung Ads Europe

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I've never been a science girlie ⚗️🥼💫 But If even lil ol' me can understand carbon measurement and the importance of it (not only for the environment ~ duh ~ but also its impact on an overall campaign), then so can: ⭐A Planner, ⭐A Buyer, ⭐A Client, ⭐And the Creative team. Hit me up and I promise to explain it to you in the simplest of terms so we can all become science girlies 💖 and impress your clients by reducing carbon emissions of your campaigns🌱, whilst also delivering on their KPIs. 🎂 #decarbonisingmedia #goodmedia #laymenstermsplease #allkillernofiller #sciencegirlie

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Negative Keywords coming to Performance Max! Will definitely help control it, but easier views of where the budget is going across channels, without needing scripts would be helpful as well! https://lnkd.in/eNqcvNdJ

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Building a media network? Don’t leave money on the table! LiveRamp's checklist is like your blueprint for data monetization success, helping you lay a strong foundation for growth. This checklist has everything you need to start paving your way to new revenue.

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In the latest piece from Digiday’s Sam Bradley, Influencer’s President of EMEA, Luke Barnes, serves up his take on influencer and OOH activity at Wimbledon this year 🎾 Read the full article on Digiday now. #Wimbledon #InfluencerMarketing #CreatorContent

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One of the greatest privileges of our industry is the people in it. I got to spend time talking to one of the greats Justin Pearse for the NewDigitalAge podcast on digital transformation the role of AI and how the technology is impacting the different stakeholders within the advertising ecosystem. We also got to chat about people and navigating this crazy industry (and also how many mobile legends are now in Retail Media). #MicrosoftAdvertising #Copilot #GenerativeAI https://lnkd.in/e9Fk9iKx

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Harriet Perry Omnicom Media Group and Alice Anson Nectar360 with Hashim Mian and Ben Sylvan sharing their experiences and predictions for #retailmedia #canneslion2024 Some of the themes and points from this panel: - Self-service platforms - Brands need the cross retail media view - 📣 to ISBA and the paper "Responsible Retail Media Framework will accelerate the UK’s retail media opportunity" from Nov 2023 - Enable planning upper and lower funnel while managing the reach and frequency is key - What's coming unified auction for sponsored content and will be a big unlock (remember this happened in programmatic 10 years ago) which solves for the fragmentation across retail media - Sales attributed effectiveness models are critical - Transformation of JBPs

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No surprise to read late last night that Google has once again decided to delay the roll out of Sandbox. The feedback from IAB Tech Lab was that it wasn't ready and would have taken a huge amount of effort and resource to launch it within their timelines; timelines that included a potentially troublesome Q4 for all. 30% of all browsers in the UK are already cookieless. When you look at mobile that figure rises to almost 50%. At Adform, we continue to focus on a neutral multi-identity based approach to addressability that is simplified and scaled by ID Fusion. We've been leading on identity for years and are ready and able to help you start testing high-performance alternatives. It's not for the industry to wait for Google to tell us when to find a solution. The time for testing is now. #adform #cookieless https://lnkd.in/epfXwN7N

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The intersection between great branded content (the creative) & the outcome (the measurement & access to great performance data) is what TAKUMI 3.0 is all about! #influencermarketing #roas #mediabuying #brands #agencies #creatoreconomy #data #measurement #socialmedia

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🔊 🔊 🔊 🔊 This is the best, most honest, and real podcast interview you will listen to this year in advertising. From my friend and mentor Joshua Lowcock who might have questionable music taste but should be running every independent governing body in ad tech, and everyone should want to work for him. 😏 🔊 🔊 🔊 🔊 This is way more than media auditing. It's about questioning the incentives behind everything your partners do if they aren't either adding value back to the publisher, the end user, or the brand that is sponsoring the content. "There was an understanding that the industry was broken" "It wasn't about the blood money I was prepared to take, it was about being true to my values and be the change the industry needed" "The things about the holding company model, the statements they make publicly about transparency or supply path optimization or doing the right things for clients, are not the things they do privately in the room when accountants and financial people and senior executives are making decisions on how to run the business." My favorite line: "virtue signaling" "It's not about buying more impressions at scale, it's about buying less media impressions against an audience and not being obsessed with I bought millions of impressions so I've got scale." 🔊 🔊 🔊 🔊

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Is CTV living up to advertising's rich heritage? Great conversation today on the evolution of TV and the role CTV is playing at VideoWeek Roadmap from industry leaders like Helen Keelan of LG Ad Solutions, Emma Newman of PubMatic, Lindsey Clay of Thinkbox and David Evans of NBCUniversal. Key takeaways: 🔹 While the industry may over-complicate CTV, for viewers, it's simply "TV," regardless of delivery. 🔹 TV's power as a brand builder endures, with big brand moments continuing to resonate. 🔹New, interactive ad opportunities are paving the way for emerging advertisers and targeted, outcome-driven campaigns. Thanks for having us VideoWeek! #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

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