Jessica Anastasi

How to write the perfect brief for drive-to-retail influencer content👇 The Stonewall Kitchen Family of Brands brief was a 10/10 for three main reasons: 1️⃣ Brevity: No fluff, just what creators need to deliver great content. 2️⃣ Clarity: The messaging was crystal clear, leaving zero room for confusion. 3️⃣ Emphasis: Smart use of bolding, repetition, and highlights to call out the key points. Sometimes — especially for drive-to-retail campaigns — our clients have specific creative needs, satisfied with a formulaic approach. Keeping the call-to-action simple and ensuring the content aligns with their commitments to retail partners. This brief nailed it 🎯 Shout out to Hannah Aisling who wrote this work of art! cc Matthew Robertson Crafted Simple, actionable, and effective in driving customers to the store. Also... if you don't have this jam in your fridge....why??? 🍓🫐🥖 Want this brief template for your next campaign? Comment "brief" and I’ll send it your way 💌

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All I want for Christmas is coverage in Vogue 🎵 🎄 🎅 What a great way to wrap up the week with our client who works in the beauty industry securing coverage in Vogue. By giving their opinion on Trump's two new fragrances, we helped secure: ✅ Home page coverage on massive US publications ✅ More eyes on the brand by jumping on a relevant topic ✅ Supporting with positioning the brand as a thought leader ✅ High authority/traffic placements These types of coverage are ones that money can't buy and need to be earned, and something brands should be considering getting more of as part of their 2025 strategy. #digitalpr

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A Jewellery brand was stuck figuring out how to increase conversion rate Here's how we turn them around. > Analysed existing conversion rate levers We found they are using - Trust badges in PDP - High Quality shoots - Transparent Pricing - Clear communication about shipping / delivery - Lifetime warranty on certain product features - Different offers on various price levels Everything seems perfect to us at this point. > Figuring out data - We noticed Shopify reported AOV of 3250 - Shopify reported 32% Repeat rate > Uncovering truth - Current offers were around 3000 INR or above with a very low acceptance rate. - we exported all orders of the last 30 Days, and then we segmented the orders into different buckets like, Below 1000 Orders from 1k -1.5K Orders from 1.5K- 2k Orders from 2K-2.5K Orders from 2.5K-3K Orders from 3K-5K Orders from 5K-10K Orders above 10k After segmenting, we saw most new customers are converting between 1k-2k range and above 3k range for repeat customers. This clearly explains why we have a low coupon acceptance rate which is dragging down the conversion rate. > Implementation - We didn't make any changes to the ad - We changed the coupon to INR 300 off on orders above 2000 & INR 500 off orders above 3500. > Result 20% increase in Conversion rate 35% increase in Sales 

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With climate action and energy the focus of lots of growth and investment right now, and the net zero economy growing by 9% since 2021, it’s not the time to stand still. Thanks to Marketing Beat and Propeller Group for the opportunity. #Sustainability #Marketing

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After years of "text marketing is just a US thing", SMS is booming across the pond. Seems like we need to give text marketing the cheesy '90s Corporate Tagline makeover. One of our integration partners Attentive cited 128% revenue growth in the UK over the last year. WHOA! (See article link in the comments 🔽) cheesy '90s Corporate Tagline contenders: 1. “SMS: It’s gone global, are you ready?” 2. “SMS – Not just a US thing, it’s a world thing!” 3. “SMS: Crossing borders and boosting business everywhere.” 4. “SMS – The global communication tool your business needs.” 5. “SMS – Now more than ever, it’s international.” Now to pair with synth-heavy jingles, Funky bass lines, or uplifting pop-rock and we're in business!

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I went from £5 p/h to founding a group of agencies doing £5m this year. A lot of new people following me so reintroducing myself: - I’m 26 - Get to choose where I work/ live/travel - Founded one of the UK’s leading ecom agency groups This is my story ⬇️ Age 14-21: → Lots of sh*tty minimum wage jobs. → 2 years on £5 p/h as a cook. → Then a labourer making £50 per day 🙃. → Had no clear focus and felt lost. → So I went travelling and spent all my ££. → Failed 5 businesses while at uni. → Became a miserable corporate slave. → Well into my overdraft and dead broke. Age 21-23: → Met my co-founder. → Needed a $1000 PayPal loan to start our agency. → Did cold outreach for months to sign our first clients. → Worked for almost nothing, trusted the process. Age 23-27: → Slowly built our reputation as ecom experts and marketers. → Built a team that took 2x agencies to 7 figures and 1x to 6 figures. → Building a holding company to do everything ecom for DTC brands. → Travelling the world, enjoying freedom, and having fun doing what I do. I’m not necessarily the most “talented” or “smartest” in the room. I just don’t give up - even when I have every reason to. That’s what got me where I am today. 📷 - my co-founder and I

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I’m looking for speakers to join me and Neil Patel at our upcoming coffee chat on May 29. We’ll be talking all about ‘Influencer Marketing in B2B’. Know a marketer who’s passionate about the subject? DM, tag or re-share for more exposure. 🙏 🙏 Link to the session in the comments. #b2bmarketing #influencermarketing

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I’m currently writing our impact report & I love it. This is our process as a small business. I’d say it takes 40 ish hours to complete (after your first year, we lost track of time in 21/22) 1. Just get the document open & plot the structure. 2. Lots of people don’t do this, but this is the stage where we agree our theme for the year. Why? It threads the whole document together and tells the story. Last year was ‘Educating ourselves & others’ - this year it’s ‘Slay in our own Lane’. Then all these bits happen simultaneously: ✔️ Start pulling employee satisfaction information via Workleap Officevibe ✔️ Calculate revenue from purpose driven businesses. Our target this year is 60% revenue from purpose driven businesses - will we make it?! ✔️Ask the team to contribute to ‘non-scope victories’ we have a sustainability scrapbook where we pop the ‘bits’ we’ve done throughout the year to have positive environmental or social impact. ✔️Measure Scope 1, 2 & 3 emissions, I have a meeting today with Rebecca Chivers who has been working away in Compare Your Footprint to bring this all together. ✔️Measure what we’ve done versus what we said we’d do last year (impact bingo). ✔️Write our impact & reduction plan for the coming year. Then the whole document goes to Georgia M. who designs impact reports for our clients as well as us! Here’s last year's.. we’re aiming to have 20/24 completed & published in June! If you need any help telling your sustainability story or designing your report, you know where we are :)

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Final Prep for my talk tomorrow for The Agency Collective | B Corp Certified New Business Clinic LIVE 3 things we’re going to cover: 1. How to become a Master at Lead Nurturing 2. How to genuinely embody your industry’s Authority 3. How to run profitable new launches every single month These 3 strategies together form The Thought Leader Funnel - and it’s the process we leverage for our clients, which has led to: → John signing his biggest ever retainer at $20k/month → Henrik breaking the ‘losing pitch cycle’ and selling intro workshops for £20k+ → Phil winning $150k worth of business in month 1 of launching And plenty of other clients booking meetings with the likes of: Unilever, SAP, Pizza Express, Roche, Electrolux and many more… If you want to join us, I’ve got 25% off tickets… Use the code: NBLODL25 Book on the link below: https://lnkd.in/eHC7G5pW And see you there 👊

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In the world of Marketing Mix Modeling (MMM), there are probably only about 30 experienced contractors who operate within UK media agencies. Because of our niche market expertise, we always know who’s available and who’s not, at any given time 📆 Recently, we faced a unique challenge: all of the MMM contractors were already engaged—either with other AI Connect clients or other projects 🙈 Great for us in one sense, but it didn’t help our client much when they needed 4 contractors identified, interviewed, and onboarded within the week! Here’s where our niche expertise and global reach made all the difference. Through a network of trusted referrals and a rigid reference process, we successfully engaged 4 exceptional contractors from the UAE, Singapore, and India—without compromising on quality. (4 interviews, 4 offers!) 🌍 This was a refreshing example of how our specialised knowledge and international connections allow us to deliver for our clients— at all times, no matter what. Do you have access to an immediately available global market for talent? If not, let’s talk! 🤝

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I've worked with 50+ investment companies on lead-gen. 90% struggled with passing ad regulations. Here's 3 tips to ensure that your ads pass: 1. FCA - Google Ads to the UK need an FCA number - If you don't have one, run campaigns overseas to English speakers Want an up-to-date list on which countries you're allowed to target? ↳ Message me 'COUNTRY' and I'll send the top-performers over. 2. Ad content - Ads are not allowed to be misleading - Don't advertise any guarantees that you can't fulfill - Your content must be correct to your services/ products 3. Compliance - If you have a compliance team, have them sign ads off - Train them up on the FCA advertising regulations Following the FCA regulations is so important. Use the tips above to keep yourself out of trouble.

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These are the 6 things I always look at when reviewing a piece of performance UGC 👇 ✅ Hook ✅ Product to frame ✅ Benefits/USPs ✅ Reviews/Credibility ✅ Outro ✅ Length If you are ticking all of these boxes and regularly working on iterations of the top performers, you're already ahead of the curve 👏 #paidmedia #meta #tiktok #ugc

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Agency vs In-House. We hear this a lot from senior creatives considering a move In-house. It’s a tough call. There’s a big draw to both worlds. 💥 World-class (in-house teams) are emerging across Europe and the US—in both product and brand. They’re pushing creative boundaries, offering the freedom you’d expect at an agency, with the added bonus of long-term brand strategy and product influence. Plus the obvious… $￡. Agencies are still where some of the most beautiful, cutting-edge work happens. The variety, the pace, the constant push to break creative limits—why many stay agency-side. Working with top brands, keeping their portfolios fresh! Is the transition straightforward? Not entirely... – OPAL

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Long-time client and true product ambassador Alex Adamson at SECRET SALES pioneered our brand-new gifting campaigns feature at The Cirqle. Results Achieved: 💰 Cost Savings: Streamlined influencer partnerships, reducing overall campaign costs. ⚡ Efficiency Boost: Improved operational processes, leading to faster campaign execution with 26 influencers, in a matter of days. 📈 Revenue Growth: Identified top-performing influencers who significantly drove sales at an avg. RoAS of 16X(!!!!). Find true authentic ambassadors who drive revenue for the business while saving costs, boosting efficiency. This can be a unique strategy for more established brands to get UGC with influencers while driving performance.

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Earlier this year, I was incredibly lucky to speak at Interbrand’s 50th anniversary alongside Sue Daun, Interbrand’s Executive Creative Director. Together, we explored the future of brands and their responsibility in society—a subject that feels more urgent than ever. Interbrand, the agency that pioneered brand valuation under John Murphy, often called the “Brandfather,” revolutionised branding as a strategic asset—one that drives revenue and market value. Interbrand has shaped cultural icons like MINI, Juventus Football Club, Tiffany & Co., British Airways, and many more. As I reflect on our conversations, one thing is clear: the future of brands is not just about innovation—it’s about responsibility. Brands can create real societal impact, and it’s up to us to ensure they lead with integrity, empathy, and sustainable growth. With this in mind, the 25th edition of Interbrand’s Best Global Brands Report is particularly fascinating. Since 2000, much has changed—back then, only 7% of the global population had internet access, and brands like Nokia and Kodak dominated. Fast forward to 2024, and Apple is the world’s most valuable brand, worth $488.9 billion. Brands no longer just sell products—they shape behaviour, culture, and values. Yet, this immense power comes with challenges. Many brands have lost $3.5 trillion USD in value over the last 25 years due to short-term thinking. This obsession with efficiency and ROI has led to under-investment in brand building—reflected in some of the blandvertising we’re seeing today. This is a reminder that brand value, a metric developed by John Murphy, must be viewed as a long-term asset. The report reveals: Ferrari’s brand value rose by 16% to $30.1 billion, capitalising on luxury appeal. Meta dropped by 3% to $298.1 billion, showing the challenges of brand perception. Nike, built on loyalty, grew 15% to $45.1 billion, proving the value of purpose-driven branding. Google was a fast riser and NVIDIA a new entrant to the list! What this data teaches us is that brand strategy has evolved. It’s about building emotional relationships that drive loyalty and advocacy. As leaders, we must adapt not only to rapid technological shifts (AI, anyone?) but also to consumers’ demand for trust and authenticity. Congratulations to all the brands featured this year, and heartfelt thanks to Interbrand for your enduring contributions to the world of branding. Discover the full report here: Best Global Brands 2024 https://lnkd.in/eEhWNEMb #BGB2024 #BestGlobalBrands #BrandValuation Emma Ellis Gonzalo Brujó Manfredi Ricca Mark Ritson Jon Evans Orlando Wood Campaign UK Marketing Week Marketing Week Mini MBA with Mark Ritson Sophie Devonshire⚡️ The Marketing Society The Marketing Academy

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How did we get Social Clothings Tiktok likes up by 263.7% from the previous month? Views up by 73.3% Shares up by 69.2% Comments up by 250% We stopped selling and started creating content the target audience wanted to see. Funnily enough people don’t go onto tiktok to be sold a premium hoodie. So rather than forcing it down their throat, we decided to start posting content that they would want to watch, like to watch and in turn love the brand and WANT to buy a hoodie. Guess what happened to the organic sales when we stopped selling! They doubled… Enough said. Stop selling, start creating! And if for any reason you can’t create, then let us do it for you! #organicsocial #socialmedia #tiktok #digitalmarketing #marketing

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Using multiple agencies doesn’t work. 📣 Spread your bets will give you success right? Nope, you’re wrong. Why? 🚩🤯 -Prioritising speed rather than quality. -Motivating the wrong type of competition. -Focus shifts to exclusive/higher paying clients. -Candidate chaos- imagine 3/4 recruiters calling the same candidates. -Brand protection, can they all sell the opportunity & understand the business. -Your time, multiple emails/calls/meetings. -Encouraging D&£khead behaviour with candidate representation. Give yourself the best chance of filling the role. Take time selecting a recruitment partner with a proven track record. 👊🏼

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