Jayne Raynsford (she / her)

It’s fascinating to observe the changes in consumer demand for services across different industries throughout the year. Even more enlightening is understanding the reasons behind these shifts. Over on the #Adtrakblog, Digital Marketing Consultant Julia explores demand trends across both commercial and domestic markers, analysing two industries we specialise in here at Adtrak: #concrete supply and #skiphire. Read here: https://lnkd.in/eGPbqsei

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Why Direct Mail Still Matters in a Digital World? Research by the Royal Mail MarketReach indicates that direct mail enjoys an average open rate of 92%, significantly higher than email open rates. https://lnkd.in/eSnH6F4y #directmail #DM #brandagency #designagency #branding #digitaldesign #plumideas #MarketingInsights #marketing #advertising #strategy #trends #research #statistics #BrandingAgency #InterestingStats

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📰 MMC's Non-Executive Chairman, Nick Manning, was invited to provide guidance on calculating Principal Media's value in this special article for Marketing Procurement iQ. 👀 Take a read in the below link... #Marketingprocurement #mediatransparency #procurementevents #mediaandmarketingcompliance

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Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/d2D9MjJF #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

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Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/dPVAhJYb #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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Unlock the power of creativity! Here are six things you should know about its value in driving innovation, engagement, and success. 🚀 Get in touch with us at [email protected] to learn how our team can bring your vision to life for your next print or digital campaign🏆

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🚀 Unlock Your Business's Potential with Expert SEO Services in Bristol! 🌟 Are you struggling to get your business noticed online? It’s time to change that! Our SEO consultants in Bristol specialize in transforming your digital presence, driving targeted traffic, and boosting your sales. ✨ Why You Should Visit SEO Adviser in Bristol: Tailored Strategies: We focus on what works for YOUR business. Expert Insights: Benefit from industry-leading knowledge and experience. Real Results: Watch your website rank higher and attract more customers. Don’t let your competition leave you in the dust. Discover how our personalized SEO solutions can lead your business to success! 🌐 👉 Click here to learn more: https://lnkd.in/gt3aJrU7 #SEOBristol #DigitalSuccess #BusinessGrowth #SEOExperts #OnlineVisibility

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Hear from Media Buyer, Samantha Russell on the power of media buy when utilized as part of a wider marketing strategy... Find out more about our PR and Media Buy solutions 👉 https://loom.ly/i4iaR5E #MediaBuy #MarketingStrategy #PharmaMarketing

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The second episode of our newly launched podcast, 'Causon & The Customer', will be available next Wednesday 23rd October. In this episode, Jo Causon and Claer Barrett, Consumer Affairs Editor at The Financial Times, will dive into the current consumer outlook, exploring the significant challenges businesses face in today’s volatile economic climate. Together, they will discuss what practical steps both businesses and government can take to start turning things around for customers and organisations alike. Tune in for expert insights and thought-provoking discussions you won't want to miss 👇 https://iofcs.com/4eWHLWa #customerservice #cx #leadership #podcast

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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Looking to elevate your business to new heights? At AUT MEDIA, our top-notch strategy services are tailored to propel growth and triumph. Whether it's brand strategy or customer experience strategy, we deliver the insights and direction necessary for your prosperity. Get in touch today to discover how our strategic approach can revolutionize your business! Strategic planning is the cornerstone of enduring success.  Our squad of specialists at AUT MEDIA will assist you in formulating and executing strategies that harmonize with your business objectives.  Let's collaborate to carve out a definitive path for your brand's future. #strategicplanning #autmedia

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Why Direct Mail Still Matters in a Digital World? A survey by the Royal Mail MarketReach reveals that 70% of consumers consider direct mail to be more trustworthy than email. https://lnkd.in/ewwaBXu5... #directmail #DM #brandagency #designagency #branding #digitaldesign #plumideas #MarketingInsights #marketing #advertising #strategy #trends #research #statistics #BrandingAgency #InterestingStats

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What’s the key to standing out in a crowded consultancy market? A strategic marketing approach. Today is your last chance to register for the upcoming CMap marketing masterclass webinar 👉 Fast-Growth Consulting Firm Marketing Masterclass - taking place tomorrow at 1pm BST, 8am EDT. Nick will join Andy Crossley and Nicola Thomson from data consultancy Oakland | B Corp on the expert panel to share proven, practical ways of setting your marketing strategy and brand up for success. 💥 Don't let your consultancy fall behind, sign up now: https://lnkd.in/eSqDkY3F #MarketingStrategy #BusinessDevelopment #Pipeline #DigitalMarketing #MarketingWebinar #Consultancies #Marketing #ROI

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