James Robinson

This is a great event for B2B marketers to learn from some of the industries best, it's completely free and the perfect opportunity to network with your peers. Get in touch with Dan Middlebrook if you, or a member of your team, would like to come along! #b2b #attribution #marketing

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Did you know that we have a #commsHERO podcast with over 100 episodes? There's lots of great insight and discussion on many different topics including internal comms, apprenticeships, PR population secrets, starting a customer conversation on social media, belonging, best practice or good practice and having a seat at the top table. Link in comments or search #commsHERO wherever you listen to podcasts.

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📍 The UK’s 2024 Top 100 most effective marketers revealed... 📝 A comprehensive list that represents the best of the best working in the UK marketing industry today! ❔ Keen to hear your thoughts on this report! https://dy.si/Bi29M #topmarketeers #marketingweek #top100 #michaelpage

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What's the biggest threat to your agency as you scale past £1 million? If you're thinking cash flow, market competition, or even a recession... You're dead wrong. The real killer? Death by managers and "professionals". I've seen it happen time and time again... An agency hits that magical 7-figure mark, and suddenly they think it's time to "grow up". They start hiring fancy executives with impressive resumes from big corporations. And before you know it... Everything. Slows. Down. The scrappy, nimble agency that used to move at lightning speed? Gone. Replaced by endless meetings, bureaucracy, and "strategic planning sessions" that go nowhere. It's like watching a cheetah transform into a sloth. But here's the thing... It doesn't have to be this way. The cure? STAY SCRAPPY. Keep that startup mentality that got you here in the first place. Here's how: - Hire doers, not managers. You want people who roll up their sleeves and get shit done, not those who just delegate. - Focus on high-impact players. Look for the one-man armies who can wear multiple hats and make things happen. - Keep your team lean. More bodies doesn't equal more productivity. Quality over quantity, always. - Embrace healthy tension. Encourage strong opinions and heated debates. That's where the magic happens. - Stay customer-obsessed. Never lose sight of who you're really serving. Remember, you can keep this scrappy mentality all the way up to £10 million (and beyond). So, if you're approaching that 7-figure mark (or even if you're already there)... Don't fall into the trap of "corporate thinking". Stay hungry. Stay scrappy. Stay successful. Want to dive deeper into scaling your agency without losing your soul? I recorded a free masterclass where I broke down my exact blueprint for scaling to 7-figures (and beyond) while staying lean and agile. Link in comments

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The calm before the storm. Each year around this time, I hear the same comments from clients in our sector: "We won’t be using agencies this year," or "The agency spend is much too high." However, opting not to use an agency or delaying until the last minute can have serious consequences. Several colleges have faced sanctions this year due to decreased student pass rates and other issues, which is unfortunate. Agencies exist to support you: reach out, build strong relationships, and trust us. We have genuine specialists in each sector, unique candidates, and a true commitment to our clients. When you recruit the right candidates, your overall spend won't be as high. Partnerships are key. Hiring managers and HR teams having a trusted recruiter on speed dial can make their lives significantly easier during urgent times. #recruitment #ferecruitment #fe #fecollege #buildingrelationships T15 International Jessica Prince Will Thomas Abbey Fletcher Michael Madelaine Darrin Walker Lewis Wynne Rachel Cooper Kostas Poulopoulos Spyros Petreas Stavroula Dionysopoulou

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As part of Leeds Digital Festival back in September, I hosted a webinar with Jonathan Paget asking the question, ‘are tech marketers practicing what they preach?’ This webinar came off the back of our latest research report looking at the marketing readiness of Tech and IP-led companies. One of the most interesting insights we uncovered was the number of businesses that believe they have a genuine USP. However, in our experience, this is often not the case…Find out what else we uncovered here:https://lnkd.in/eUb7xqYx

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Encouraging to see UK marketing budget growth hit a new high in Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report, with UK companies upwardly revising their marketing budgets at the strongest rate in over a decade. Rising from +9.4% in Q1 to +15.9% in Q2, the net balance of UK businesses that expanded their total marketing budgets was at its highest level since the first quarter of 2014. With the election out the way (in the UK at least), there is more certainty ahead and the mood amongst businesses is improving. The latest report provides a much more positive outlook than it has felt of late, with upward revisions made to every main category. DNA Recruit are certainly seeing an uplift in agencies, clients and also start up and scale ups are looking to hire talent across the board which is exciting with more senior roles being briefed than in the last 18 months….. Is your business looking to hire in H2? If so please reach out to me and I can discuss our recruitment solutions which are market leading …. #dnarecruit #growth #marketing #bellwether #propeller

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Digital marketing is growing fast in the UK. Did you know that digital marketing spending in the UK went up to £25.84 billion in 2022? It's good that companies recognise the need for investment in this area. What's even better are the job opportunities that come with the growth. The specific areas in marketing that continue to see an increase are: social media, paid search advertising, content marketing, email marketing and video marketing. Read more: https://bit.ly/4arOe9z. #DigitalMarketing #Advertising #Marketers #MarketingTrends

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Is branding the most undervalued area of marketing? I enjoy recruiting for branding roles, hearing stories about how campaigns and narratives were crafted, the creative approaches to activations and what people have achieved. How they ties in different channels with a nuanced approach to feed into an overarching brand narrative! I also love seeing tasks in this area as you get to see thought processes behind it. Branding can also be an area that faces heavy cuts during times of economic uncertainty - something that I’ve head from more than a few frustrated professionals!! Interesting read on how Brand Marketers should use metrics and numbers to illustrate branding is as important as performance marketing, especially when they’re working to save their budget. Do you feel businesses should prioritise branding? That they should be aiming to build better brand affinity as the economy begins to grow? Or do you feel there are better areas for them invest their budgets? https://lnkd.in/epGR7xfv

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Kicking off the week by sharing details on a brand new and exclusive search for a Head of Advocacy Marketing. If Partnerships, Affiliates and Referrals are your channel expertise then this is a video you’ll want to check out. 97% of their customers say the service has changed their lives! AND 70% of customers come via word of mouth! If you’d like to learn more, email me at [email protected]. #recruitment #marketing #hiring

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Tomorrow I’ll be speaking at the B2B Marketing Conference in London! 🎤 Join me for my session titled 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 where I'll delve into the essential metrics and strategies for effectively measuring brand impact and driving growth. I’m looking forward to sharing insights, engaging with fellow marketing professionals, and exploring innovative ways to elevate B2B brands. See you there! #B2BIgnite #MarketingLeadership #BrandSuccess #MarketingMetrics #LondonEvents

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What really works in technology marketing today? That was the question we set out to answer with the B2B effectiveness research we commissioned earlier this year. To find out, we asked over 1,000 senior B2B marketers (more than half of which are in tech) a series of questions covering everything from strategy, objectives and measurement through to specific tactical choices across lead generation, demand generation and brand building. The results identify what top-performing marketers do that others don't. Now, we've published the first in-depth report into the findings — The B2B Effectiveness Blueprint: Technology Edition. The report covers: » How tech marketers split their efforts between brand building and activation » The objectives and measures they're working to and the effects these have on their tactical choices » What kind of strategy and management support they have in place » How differentiated they are and whether it matters (spoiler: it does, a lot) » How they research their customers and which types of research offer real value » The specific tactics they're using and which deliver results And that's just the beginning. The number one take out? What's popular and what's effective are rarely on the same list. You can get the Blueprint on our site — it's ungated and free to read. The link is in the comments.

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The problem with website projects... Let's face it, launching a new website is a pain in the arse. A necessary evil perhaps. I mean, you need to create content, imagery, get sign off, stakeholders involved, manage the supplier, manage the budget. And so on and so on... So when you get the point of actually launching it, it's understandable that you're already sick of it. But that's where the problems start. I know. I've been there on multiple occasions. But, a good website can be a content hub, a candidate conversion tool, and a client lead generator. A ideally, help your employer brand too. It can be the difference between a profitable marketing function and a cost centre. That's why it's so important that you build a plan for iteration and ongoing development when you build your new site. Like everything, it must evolve, it must be relevant, and it must work hard to deliver ROI. Speak to your audiences, build, measure, and repeat. Because websites might be a pain in the arse, but they can also help give your campaigns a kick up the arse just when they need it. And if you need help with any of this, I am happy to help (not to build a website obvs, but I'd happily recommend some good ones)

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Do you need to hire a Creative AI Technologist....? We think so... and Kat Sullivan at WPP agrees too! Check out our report in the comment below 👇 Learn why it's likely to be most important hire you make this year.... https://lnkd.in/egNASq2u

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/4aVSA9n #themarketingcentre #LeadGeneration

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T- Minus 90 mins till I chat with Sam!! Quick insight into what we will be covering: - How to add value to your clients during a tough market. - Pricing strategies to get your clients on board. - How to partner with complimentary agencies - How to create a buzz with no marketing spend - Getting your agencies finances in order for next year. - How to reduce risk and increase your chances of a great 2025. This will be super relevant for anyone running a business. We have 10 spots left so register before we hit capacity

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B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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