Jadis Tillery FCIM

Although #demandgeneration is a well-known term amongst #B2Bmarketers, there are a lot of misconceptions about what it really means. In this video, Francesca MacKenzie dives into demand gen to clear up any confusion and offer insights on its crucial role in shaping #B2Bmarketing strategies. Get in the know – download the knowledge, today https://lnkd.in/eZ_4pNEi

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Building trust is about being consistent, recognisable and authentic. Given the undeniable value that consumers place on consistent and professional branding in their emails, it is reassuring to see that 96.04% of marketers see the potential of using email signatures as a cost-effective way to engage with customers and prospects. Based on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy builds brand trust, enhances customer engagement, and drives revenue. It’s a simple yet powerful way to increase demand and drive your ROI. Don’t miss out on this opportunity to transform your business email into a demand channel. Thank you to the American Marketing Association for featuring our research. #marketing #brand #emailsignature https://lnkd.in/g-bj2RBG

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In the world of #B2Bmarketing, attention is harder to earn and maintain, especially when dealing with highly technical topics. Using visual analogies to communicate complex ideas enhances your content's appeal, boosting engagement and understanding. #B2Binsights

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Something special is happening in the communities DC Thomson serves with our local news brands. As Tom Miller David Clegg Craig Walker and their teams deliver on the most ambitious digital news transformation in the #uk business leaders in our community are becoming aware of the importance of the role thriving local news plays in a growing and vibrant region and are taking out digital subscriptions for their staff. When I heard that the team at Timber Engineering UK had done exactly that for their whole team I went to chat to Michael Pratt and Eddie Wighton to learn about what drives them as leaders and to find out about their business that is solving for one of the #uk's most sound bitten growth challenges: housing supply. I was met by a motivated team proud of the projects they are delivering right here in #scotland If you would like to talk to me about following Mike and Eddie and connecting your teams to The Courier or The Press and Journal drop me a message here or connect with Linda Ruxton or Carole Bruce who so many of you in the community will know. Why? Because strong local news in a community: Drives Economic Growth: Local news supports businesses, events, and investment, boosting the local economy. Informs and Empowers: It keeps residents updated on opportunities and developments, enabling progress. Strengthens Community Connections: By bringing people and initiatives together, it fosters collaboration for shared success. #entrepreneur #leadership #news #democracy #scotland Ella Dolphin|Rebecca Miskin|Douglas McCabe|Lee Wilkinson| Alistair Robson| Caryn Gibson| Leisa Millar|Graham Huband| + sending this across the pond to Andrew, Steve Grove and Bob Cohn (go O’s) as I thought it might resonate given the amazing work your teams are doing in your communities.

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🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

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This is an intriguing feature by Sophie Ozoux for Fast Company examining the Chief Marketing Officer role and how the position is undergoing significant changes across the landscape of business, with tenures becoming shorter and some companies questioning the necessity of the position altogether. Many of us have read news over the years of major brands like Starbucks, Johnson & Johnson, and AB InBev rethinking their approach to the CMO role. While consumers might not immediately see the importance of CMOs, their role in driving a company's social impact is crucial. These leaders are often pivotal in implementing sustainability, diversity, and equity initiatives, which in turn reflect a company’s relationship with society. The article provides great examples: Marc S. Pritchard at Procter & Gamble, Jackie Jantos and Josh Penny at Hinge, and Chris Brandt at Chipotle Mexican Grill have all spearheaded campaigns to demonstrate a commitment to making the world a better place. Younger generations have demonstrated that they prefer brands that mirror these values. When businesses undermine the role of the CMO, they lose a crucial voice in effectively communicating these values to their customers. Historically, CMOs have been extremely important in long-term growth and cultural impact initiatives, and the article highlights Google’s Travel Impact Model and Uber’s efforts to aid victims of the crisis in Ukraine. Campaigns by Unilever and Intuit Mailchimp have also shown how marketing can drive social change. The Brownestone Group discusses the power of marketing daily in conversations with our network—and how important the function is for brand building, innovation, and customer service. The insights Chief Marketing Officers can provide on customer data and trends are vital for driving business success. We’re happy to share this thought piece from Fast Company reinforcing how this role remains critical for ensuring long-term, purpose-driven progress within companies. #brandbuilding #business #chiefmarketingofficer #marketing #leadership #socialimpact

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Intrigued by what makes marketers tick? The latest issue of Catalyst from CIM | The Chartered Institute of Marketing explores this topic, featuring an interview with Henkel's Nikki Vadera and her refreshing perspective. *Editor's Letter: Finding Joy at Work. Morag Cuddeford-Jones, Editor of Catalyst, reflects on the importance of finding fulfillment in your career. She highlights the Easter break as a time to reflect on what brings you professional happiness, and uses herself as an example of someone who genuinely enjoys going to work. *Does Sex Still Sell? Catalyst questions the effectiveness of using sexuality in marketing campaigns. The article explores whether this tactic is still relevant in today's marketing landscape and examines alternative approaches. *Data Mavens and the Unsung Heroes of Marketing. The profile of Nikki Vadera sheds light on the lesser-known yet crucial role of data analysis in marketing success. Vadera discusses her passion for data and how it fuels her marketing strategies. Catalyst Magazine: A Rich Source of Marketing Insights. This issue promises a variety of thought-provoking articles beyond those highlighted here. The magazine encourages readers to share their thoughts and engage in discussions;   Comment below marketers what motivates you in your role!

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I shared some insights for the new Napier® report - 'AI, Sustainability and the rise of the CMO: What 2024 Means for B2B Tech Marketing' 🔊 Thank you to global PR&Comms extraordinaire Clive Over for the very kind invitation! 😉 View the full report findings via the link below >>> 📌 "....‘It’s still really new,’ says Omer Wilson, Chief Marketing Officer at Qarbon, whose platform securely transfers data between workflow management and data centre systems. Like Aline, he agrees that both the technology and how it’s being used can improve. Marketers are still finding their way, he says. ‘But ChatGPT has really changed the game,’ he adds, ‘simply by making it easy for anyone to access AI.’ Does it have immediate applications for marketing agencies? ‘It can help with everything, really,’ Omer says. ‘Drafting press releases, drafting blogs, drafting articles, doing market analysis, collating recent research. One point that has been made is that AI won’t disrupt people’s jobs. *People plus AI will.*...."

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Fake reviews are a growing concern, especially with the surge in AI-generated content. It’s great to see News UK highlighting this critical issue in a recent article by Mel Hunter, featuring insights from Charlotte Sheridan of The Small Biz Expert and Amy Cutmore of Expert Reviews. These days, reviews are a key part of the buying process for almost everyone. But this Black Friday, remember: if a deal or its reviews seem too good to be true, they probably are! For business owners, the stakes are even higher. Fake reviews can infiltrate your profiles, impacting your reputation and trustworthiness. With the Digital Markets, Competition and Consumers Act now in effect, fake reviews are not only banned but businesses are responsible for actively preventing them. Protect yourself as a shopper and safeguard your brand as a business. Learn to spot the signs of fake reviews and check out the article for tips before diving into Black Friday deals: 🔗 Read the article here https://lnkd.in/e4us6ugj #BlackFriday #FakeReviews #AI #ConsumerProtection #SmallBusiness

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"We are starting to define our target audiences, not as the people who could potentially buy our product, but those people who are prepared to engage with us in at high speed in low cost media." What does this mean for the long form content? Is this why nothing else matters except ranking as a brand in GPT? https://lnkd.in/dHhQxMuM #marketing #advertising #b2bmarketing

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I enjoyed leading the round table discussions at the PPA festival today on the topic of CRM and how it really creates value for Publishers. Media and Publishing firms are grappling with an increase in Martech complexity, changes in cookie legalisation and a reduction in Marketing budgets, implemented well CRM should simplify the complex and drive revenue growth. Workbooks CRM is here to help.

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Just over 2 weeks away - if you will be joining us in Cannes, please reach out and let's set up time to chat about how you are using AI in your advertising, and how you should be considering the new formats for non-interruptive In-Scene Media - https://lnkd.in/dKpCmQBa #advertising #CannesLions #AI #innovation Omar Tawakol John Sedlak

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I recently had a chat with my friend and collaborator Stefan Loncar from Loncom Consulting about taking brands to market, the movement towards brand partnerships in eCommerce and how Alvio: The eCom Partner Platform is helping brands to partner at scale without risk 📈 Whilst self publicity is not usually my thing, those who know me well understand how much I love brands, and helping them to grow and thrive. So, if you are interested, grab a coffee and have a listen, and I would appreciate hearing your thoughts on how collaborations are influencing the next phase of growth in eCommerce. 🚀 What are your experiences ? #brandpartnerships #strongertogether #collaborativecommerce 😎

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Kicking off the week by sharing details on a brand new and exclusive search for a Head of Advocacy Marketing. If Partnerships, Affiliates and Referrals are your channel expertise then this is a video you’ll want to check out. 97% of their customers say the service has changed their lives! AND 70% of customers come via word of mouth! If you’d like to learn more, email me at [email protected]. #recruitment #marketing #hiring

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Today's coverage of Omnicom/IPG will dwarf all else, as it should, but the comment below from the FT sums up the situation well. It's a defensive move in a market where the Holding Companies are losing relevance. "It comes as traditional advertising agencies face mounting pressures, with most of the money in the industry now being siphoned off by large tech companies such as Google and Amazon that offer advertising tools as well as the marketplace to buy and sell digital ads".

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Is branding the most undervalued area of marketing? I enjoy recruiting for branding roles, hearing stories about how campaigns and narratives were crafted, the creative approaches to activations and what people have achieved. How they ties in different channels with a nuanced approach to feed into an overarching brand narrative! I also love seeing tasks in this area as you get to see thought processes behind it. Branding can also be an area that faces heavy cuts during times of economic uncertainty - something that I’ve head from more than a few frustrated professionals!! Interesting read on how Brand Marketers should use metrics and numbers to illustrate branding is as important as performance marketing, especially when they’re working to save their budget. Do you feel businesses should prioritise branding? That they should be aiming to build better brand affinity as the economy begins to grow? Or do you feel there are better areas for them invest their budgets? https://lnkd.in/epGR7xfv

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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Introducing BuytoGive, a groundbreaking online marketplace in the UK that is changing the way we shop and give back. Sellers on BuytoGive donate up to 35% of their sale fee to a charity chosen by the buyer, making each purchase a meaningful contribution to a good cause. Here's why BuytoGive is a game-changer: - Access to over 100,000 UK online shops, including those already present on major marketplaces like eBay and Amazon. - Over 190,000 UK charities benefiting from innovative fundraising solutions. - A unique business model with no direct competition in the UK market. - Every purchase results in a donation, offering shoppers a feel-good factor. - Direct donations with a minimal transaction fee of just 1.2%, made possible through a partnership with Stripe. Additionally, BuytoGive's associated site, WorktoGive.co.uk, promotes corporate social responsibility by fostering employee engagement and facilitating payroll giving. Partner charities receive an exceptional marketing toolkit to support their fundraising efforts. Noteworthy is the leadership of Sir Rodney Walker, our esteemed non-executive Chairman, recognized with the Freedom of the City of London in November 2021 for his outstanding contributions to sports and charity. With around £40 million raised for various UK charities, especially in Yorkshire, Sir Rodney brings a wealth of experience and dedication to the cause. For more information on how you can be part of this impactful initiative, reach out to Mark at +4407736157050. #BuytoGive #OnlineShopping #Charity #CSR #Fundraising #UKMarketplace

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